Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Where To Add Pixel Code In Clickfunnels
Hey everyone, this is Russell Brunson, and also today we’re speaking about sales funnels tutorials for beginners, and to do that I wish to reveal you people my very first sales funnel I built as a beginner. Where to add pixel code in clickfunnels.
As a matter of fact, this is a picture of me right here on the slide. This is me with my cut head making a potato gun. Where to add pixel code in clickfunnels. This is the extremely first, one of the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, yet we’re gon na talk about just the basic concepts behind a sales funnel due to the fact that I assume initially people get all made complex, like oh, it’s gon na be actually challenging, it’s gon na be hard, but I want you to comprehend this is actually, truly straightforward.
So right here is an real potato gun. I do not understand if you can see it on the camera or otherwise, yet we’re gon na stroll you guys with this. Where to add pixel code in clickfunnels. When I first created this with my friend Nate Plohn, I was going to college at the time, I was trying to figure out like just how do I make money on the net, and somebody stated you must sell information products.
I was like, that’s amazing, however I do not know anything regarding anything, and then that weekend break was springtime break, and also Nate and I went and we made potato guns as well as had a terrific weekend break, and after that fast forward to like the next Monday, I’m back in school, resting there kind of like doing the bored institution point, and all of a unexpected I resembled wait a min, I recognize just how to make a potato gun currently.
Where to add pixel code in clickfunnels. That’s information, can I create a product about that? Therefore I was flipping out, I went on the internet. At the time, there’s a website you could look to see how many people were looking for various search phrases and also there were 18,000 people a month searching for the phrase how to make a potato weapon or potato gun strategies or spud gun plans, and no one had a product, as well as I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we went down to Home Depot, we obtained a camera out, we shot this whole thing, and also we made our extremely first, very first product, and I place it online and also I didn’t know how to sell anything so I just had like a basic website.
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The website resembled hi, come as well as get my point, and after that I went to this thing called Google. Where to add pixel code in clickfunnels. You men may have heard of it previously, and also on Google they had these things right here, and on the side there were these ads, therefore I would certainly pay for the Google ad, somebody would certainly click on the ad, they ‘d come over below, they would certainly see this point, and also they ‘d be like oh my gosh, I need to purchase this DVD so I can learn exactly how to make a potato weapon, and also some of them would provide me money, and at first when we first began selling this, we were selling it for $37 a item, therefore people would certainly acquire that, and that was my business, and also I bear in mind putting the ads up and also I was investing about $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over right here, and from that I was averaging concerning one sale a day, all right? Now, as a college child, I’m considering this as well as I said okay, I offer Mr.Google $10 and after that he offers me back 37. That indicates I obtained $27 to place in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I placed 27 in my pocket, as well as I kept doing this, as well as I resembled I am the smartest male alive, and after that something evil occurred.
The people over at Google determined they wanted to make even more money, and so they transformed their algorithms. I’m not gon na enter that, yet they transformed their formula, therefore no longer was it like I spend $10 as well as I make 37.
Where to add pixel code in clickfunnels. Rather, I began investing $10. Excuse me, like my ad expense went up so I started spending $50 a day to make one sale, fine? Now I’m not the sharpest tool in the toolbox, but I gave Google $50 and they provided me back 37, and also I was like wait, I lost money, and afterwards I provided 50 and I lost 37.
That’s three or four days, I’m like wait a minute. This game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this game, and I bear in mind being irritated, as well as one day I got a call from my friend, and also my friend had a comparable business to me.
He claimed, hey Russell, I assume I figured it out. I stated, figured what out? Where to add pixel code in clickfunnels. He’s like, I stopped, and also he didn’t call it the funnel, he’s like I created this point called an upsell. He called it an OTO, one time offer.
He stated, what I did is that each and every single individual who purchased my product, I after that upsold them another thing, and I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and he’s like, well you recognize exactly how you most likely to McDonald’s as well as you experience the drive-through and also you’re like, hi, I intend to order a Big Mac, and also the man’s like cool, do you intend to extremely dimension it? Do you desire fries and also a coke keeping that? As well as he starts supplying you upsells.
I’m like yeah, as well as he’s like if you check out the mathematics, he’s like, McDonald’s really loses money selling a Big Mac yet they make all their revenue when somebody acquires the fries or the Coke.
I was like, alright. Where to add pixel code in clickfunnels. He’s like, now, you’re losing money selling your potato gun DVD. You just obtained ta sell these individuals french fries and a coke and then you’ll be profitable, and I resembled, I still don’t fairly get it.
He’s like, if somebody buys this, like what’s the next thing you can do? Where to add pixel code in clickfunnels. If you were trying to offer this person, what’s the next point you could serve them with? And also I said well, when a person gets the DVD one of the most irritating point is currently they have to go to Home Depot and they have to acquire the pipes, as well as they need to reduce them, as well as like all this things to make this remarkable gun, and also he claimed, well suppose rather than you telling them to go get right stuff, what if you upsold them a kit that did this whole thing? I have no idea if this is gon na appear on the electronic camera or otherwise but I thought it looked kind of cool, and so he said, make an upsell where you sell them the set.
So below is, here is the set, so I did some mathematics and I started calling about and also I located these men in northern Idaho that in fact made potato gun sets, and I would spend, I would begin selling these for $197, as well as currently this became my extremely first funnel ever before.
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Again, I really did not recognize it was called a funnel at the time, yet somebody come, they click the ad, they would see my DVD, they would purchase my DVD. Where to add pixel code in clickfunnels. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to ship the pipelines with you also so it’ll save you time? Just $197, people are like that would certainly be fantastic, and they would certainly click the switch and also they would buy it, alright? Currently, what happened, if you check out the mathematics, was intriguing is that Google didn’t alter their ad costs.
They still were charging me $50 a day, right? To make sure that didn’t transform, yet I came below and also I invested $37, so I lost some money, yet after that what happened is that out of 3 people that got the DVD would acquire this, right? So allow’s claim I obtained a lot of clicks over here, boom, as well as claim there’s 3 people right here that purchased the DVD.
One of these people then would go as well as get this. Where to add pixel code in clickfunnels. For every DVD I offered, so I made $37, 1/3 of those people purchased this, so I take $197, I separate it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus five equates to 12, nine, 10, 102.
So currently I was making $102 for each single individual that got the DVD, does that make sense? ‘Cause one out of 3 acquired the kit also, alright? So now I got on Google, I was paying $50 a day in ads, yet I was making, generally, $102 a day.
I placed $50 in, I obtained $102 back, all right, and all of a unexpected, I started looking, I resembled I am the most intelligent man active once again. Where to add pixel code in clickfunnels. I invested $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and afterwards I recognized wait a min, potato guns are excellent, but the marketplace’s similar to this little.
Like what various other markets could I do this with? And I started thinking, I claimed well, what happens if I did this in rate reading? I satisfied a individual that was the globe’s fastest reader, Howard Berg, therefore we established a funnel for rate analysis and also it worked, and we said, what happens if we did this in the dating market? And I discovered someone who was a dating expert, we plugged it in.
What happens if we did this with supplements? Suppose we did? And we started doing this, as well as the funnels certainly fine-tune each and every single time, yet the concepts are the same, and also I ended up being consumed, and over the next five or 6 years, I introduced over 100 various funnels in 100 different markets and became stressed with it and also it ended up being so much enjoyable, but this idea of a funnel works in any business, therefore what I desire you people to comprehend is this is just how basic it really is.
It’s not some complex point. Where to add pixel code in clickfunnels. Sometimes we get all complicated. It’s very simple, so like we acquire an ad to sell something. Someone buys that thing, after that what’s the next logical thing they require? Well, if they acquired a potato gun, the next thing they need is they require a potato gun package, and that becomes my funnel, which’s sort of what we take people with.
All right, hope you liked that tutorial about how I transformed one of my leisure activities into a sales funnel and also turned it right into money and just how you can do it also. Where to add pixel code in clickfunnels. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial along with a whole bunch of various other truly cool perks that you are gon na love, as well as on top of that I want you to stay tuned ’cause the next video is coming up here in regarding five secs.
I’m gon na walk you guys with 7 various sales funnel keys that’ll help increase the conversions as well as how much money you make on each of your funnels. Where to add pixel code in clickfunnels.
Where To Add Pixel Code In Clickfunnels