Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Upviral And Clickfunnels
Hey everyone, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, as well as to do that I intend to reveal you men my very first sales funnel I built as a beginner. Upviral and clickfunnels.
As a matter of fact, this is a picture of me right here on the slide. This is me with my cut head making a potato gun. Upviral and clickfunnels. This is the really first, one of the very first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, but we’re gon na discuss simply the basic concepts behind a sales funnel because I believe in the beginning people get all made complex, like oh, it’s gon na be actually difficult, it’s gon na be hard, however I want you to recognize this is actually, really simple.
So right here is an real potato weapon. I don’t understand if you can see it on the video camera or not, but we’re gon na stroll you men with this. Upviral and clickfunnels. When I first developed this with my pal Nate Plohn, I was going to university at the time, I was attempting to find out like just how do I make money on the net, as well as someone said you must sell information products.
I resembled, that’s amazing, however I don’t know anything concerning anything, and afterwards that weekend was springtime break, and Nate as well as I went and we made potato weapons and also had a excellent weekend break, and afterwards fast forward to like the next Monday, I’m back in school, sitting there kind of like doing the bored school point, and all of a sudden I was like wait a minute, I recognize just how to make a potato weapon currently.
Upviral and clickfunnels. That’s information, can I create a product concerning that? Therefore I was going nuts, I went online. At the time, there’s a website you could look to see the amount of people were looking for various key phrases as well as there were 18,000 people a month looking for the phrase exactly how to make a potato weapon or potato weapon plans or spud weapon strategies, and also nobody had a product, and I was like light bulb, I’m gon na make a product training that.
So I got Nate, we decreased to Home Depot, we got a camera out, we filmed this whole thing, as well as we made our really first, very first product, as well as I put it online and also I didn’t know exactly how to sell anything so I simply had like a basic website.
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The website resembled hi, come as well as acquire my thing, and afterwards I mosted likely to this point called Google. Upviral and clickfunnels. You people may have heard of it before, and also on Google they had these points right here, and also on the side there were these ads, therefore I would certainly spend for the Google ad, somebody would click the ad, they would certainly come right here, they would see this point, as well as they would certainly resemble oh my gosh, I should purchase this DVD so I can learn how to make a potato weapon, as well as a few of them would certainly give me money, and also at first when we first started selling this, we were selling it for $37 a piece, therefore people would certainly get that, and that was my business, and I bear in mind placing the ads up and I was investing concerning $10 a day.
Let me do the mathematics over below, so I was spending $10 a day in ads over here, and from that I was averaging concerning one sale a day, alright? Currently, as a college child, I’m taking a look at this and I stated fine, I offer Mr.Google $10 and after that he gives me back 37. That means I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I put 27 in my pocket, and I maintained doing this, and I was like I am the smartest male to life, and then something evil occurred.
The people over at Google determined they wanted to make more money, and so they changed their algorithms. I’m not gon na enter that, yet they transformed their algorithm, therefore no longer was it like I spend $10 as well as I make 37.
Upviral and clickfunnels. Instead, I started spending $10. Excuse me, like my ad price rose so I started spending $50 a day to make one sale, okay? Now I’m not the sharpest tool in the tool kit, but I offered Google $50 and also they provided me back 37, and also I was like delay, I lost money, and afterwards I provided 50 as well as I lost 37.
That’s 3 or four days, I’m like wait a min. This video game sucks, I’m losing, therefore I turned my ads off. I’m like I can’t play this game, and I keep in mind being irritated, and one day I obtained a telephone call from my friend, and my friend had a comparable business to me.
He stated, hello Russell, I assume I figured it out. I said, figured what out? Upviral and clickfunnels. He’s like, I quit, and also he didn’t call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, one-time offer.
He said, what I did is that every person that acquired my product, I after that upsold them something else, as well as I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and he’s like, well you know how you go to McDonald’s as well as you undergo the drive-through as well as you’re like, hello, I want to order a Big Mac, and also the guy’s like cool, do you want to incredibly dimension it? Do you want fries and a coke keeping that? And he starts offering you upsells.
I’m like yeah, as well as he’s like if you consider the math, he’s like, McDonald’s really sheds money selling a Big Mac but they make all their profit when somebody acquires the french fries or the Coke.
I was like, fine. Upviral and clickfunnels. He’s like, today, you’re losing money selling your potato gun DVD. You just obtained ta sell these men fries and also a coke and then you’ll be profitable, as well as I was like, I still do not fairly get it.
He’s like, if someone purchases this, like what’s the next thing you can do? Upviral and clickfunnels. If you were trying to offer this person, what’s the next point you could offer them with? And I said well, when somebody purchases the DVD the most irritating point is currently they need to go to Home Depot and also they have to purchase the pipelines, as well as they need to cut them, and like all this things to make this outstanding gun, as well as he claimed, well what happens if as opposed to you telling them to go acquire the stuff, suppose you upsold them a kit that did this whole thing? I have no concept if this is gon na appear on the video camera or not yet I thought it looked sort of cool, and so he claimed, make an upsell where you sell them the set.
So here is, here is the set, so I did some mathematics and I began calling around and also I located these people in north Idaho who actually made potato weapon sets, and I would spend, I would begin selling these for $197, and currently this became my extremely first funnel ever.
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Once again, I didn’t understand it was called a funnel at the time, but somebody come, they click on the ad, they would certainly see my DVD, they would certainly purchase my DVD. Upviral and clickfunnels. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to ship the pipelines with you too so it’ll save you a long time? Simply $197, people resemble that would certainly be great, as well as they would certainly click the switch and they would buy it, fine? Now, what took place, if you look at the mathematics, was intriguing is that Google really did not alter their ad costs.
They still were billing me $50 a day, right? To ensure that didn’t change, however I came here as well as I spent $37, so I lost some money, but after that what happened is that out of 3 people that bought the DVD would certainly acquire this, right? So allow’s say I got a lot of clicks over right here, boom, and also claim there’s 3 people right here that got the DVD.
One of these people after that would certainly go and purchase this. Upviral and clickfunnels. For each DVD I offered, so I made $37, 1/3 of those people purchased this, so I take $197, I split it by 3. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus five amounts to 12, nine, 10, 102.
So currently I was making $102 for every single person that acquired the DVD, does that make good sense? ‘Cause one out of 3 acquired the kit too, all right? So now I was on Google, I was paying $50 a day in ads, but I was making, usually, $102 a day.
I put $50 in, I obtained $102 back, okay, and all of a abrupt, I began looking, I resembled I am the most intelligent man to life once more. Upviral and clickfunnels. I spent $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was having a good time, and then I recognized wait a minute, potato weapons are excellent, but the market’s such as this little.
Like what other markets could I do this with? And I started thinking, I claimed well, suppose I did this in rate analysis? I met a individual who was the globe’s fastest visitor, Howard Berg, therefore we established a funnel for rate reading as well as it worked, and we said, what happens if we did this in the dating market? As well as I located somebody that was a dating expert, we plugged it in.
What happens if we did this with supplements? What happens if we did? And also we started doing this, as well as the funnels certainly tweak every time, but the concepts coincide, and also I became consumed, as well as over the next 5 or six years, I launched over 100 various funnels in 100 various markets as well as became consumed with it and also it became a lot fun, yet this principle of a funnel operate in any business, therefore what I desire you people to recognize is this is just how simple it truly is.
It’s not some complex thing. Upviral and clickfunnels. Occasionally we get all complicated. It’s really straightforward, so like we purchase an ad to sell something. Somebody gets that thing, after that what’s the next sensible point they require? Well, if they got a potato weapon, the next point they require is they require a potato weapon package, and that becomes my funnel, which’s sort of what we take people via.
All right, hope you liked that tutorial about exactly how I turned among my hobbies right into a sales funnel as well as transformed it right into money and also just how you can do it as well. Upviral and clickfunnels. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial together with a whole number of other really cool rewards that you are gon na love, as well as on top of that I desire you to remain tuned ’cause the next video is coming up below in about five seconds.
I’m gon na walk you people via seven various sales funnel tricks that’ll help increase the conversions and how much money you make on every one of your funnels. Upviral and clickfunnels.
Upviral And Clickfunnels