Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Unsubscribe Link In Clickfunnels
Hey everyone, this is Russell Brunson, and also today we’re speaking about sales funnels tutorials for beginners, as well as to do that I intend to show you individuals my extremely first sales funnel I built as a newbie. Unsubscribe link in clickfunnels.
Actually, this is a picture of me below on the slide. This is me with my cut head making a potato gun. Unsubscribe link in clickfunnels. This is the really first, one of the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, however we’re gon na talk about just the basic concepts behind a sales funnel since I assume initially people get all made complex, like oh, it’s gon na be truly difficult, it’s gon na be hard, but I desire you to comprehend this is actually, actually basic.
So right here is an actual potato weapon. I don’t know if you can see it on the camera or otherwise, yet we’re gon na walk you guys via this. Unsubscribe link in clickfunnels. When I first produced this with my pal Nate Plohn, I was most likely to college at the time, I was attempting to identify like just how do I make money online, and somebody stated you need to sell information products.
I resembled, that’s incredible, however I don’t know anything regarding anything, and afterwards that weekend was spring break, and also Nate and I went and we made potato guns and had a excellent weekend, and afterwards fast forward to like the next Monday, I’m back in college, resting there sort of like doing the bored school point, and all of a unexpected I resembled wait a min, I recognize how to make a potato gun now.
Unsubscribe link in clickfunnels. That’s information, can I create a product regarding that? And so I was going nuts, I went on the internet. At the time, there’s a website you could search to see how many people were looking for different keywords and there were 18,000 people a month looking for the phrase how to make a potato gun or potato gun strategies or spud gun strategies, as well as no one had a product, and I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we went down to Home Depot, we obtained a video camera out, we filmed this whole thing, and also we made our really first, really first product, as well as I put it online as well as I didn’t understand just how to sell anything so I simply had like a basic website.
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The website resembled hi, come and acquire my point, and then I mosted likely to this thing called Google. Unsubscribe link in clickfunnels. You individuals might have come across it in the past, as well as on Google they had these things right here, and on the side there were these ads, and so I would certainly pay for the Google ad, somebody would certainly click on the ad, they ‘d come over right here, they would see this thing, and also they would certainly be like oh my gosh, I must acquire this DVD so I can learn exactly how to make a potato weapon, as well as some of them would certainly provide me money, and at first when we first began selling this, we were selling it for $37 a piece, therefore people would purchase that, which was my business, and I keep in mind putting the ads up and I was spending concerning $10 a day.
Let me do the mathematics over right here, so I was investing $10 a day in ads over right here, as well as from that I was balancing about one sale a day, fine? Now, as a university kid, I’m looking at this as well as I stated alright, I offer Mr.Google $10 and afterwards he offers me back 37. That means I got $27 to put in my pocket. Next day I offered Mr. Google $10, he gave me back 37, I placed 27 in my pocket, and also I kept doing this, as well as I was like I am the smartest man active, and afterwards something evil took place.
The individuals over at Google decided they wished to make more money, therefore they changed their algorithms. I’m not gon na enter that, however they transformed their formula, and so no longer was it like I spend $10 and I make 37.
Unsubscribe link in clickfunnels. Instead, I began spending $10. Excuse me, like my ad price went up so I started investing $50 a day to make one sale, all right? Now I’m not the sharpest tool in the toolbox, however I provided Google $50 and also they offered me back 37, as well as I was like delay, I lost money, and then I gave them 50 and also I lost 37.
That’s three or 4 days, I’m like wait a minute. This video game draws, I’m losing, and so I turned my ads off. I’m like I can not play this game, as well as I keep in mind being irritated, and eventually I obtained a telephone call from my friend, and also my friend had a comparable business to me.
He said, hi there Russell, I believe I figured it out. I stated, figured what out? Unsubscribe link in clickfunnels. He’s like, I quit, and also he really did not call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, one-time offer.
He claimed, what I did is that every single person who acquired my product, I after that upsold them something else, and I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and also he’s like, well you understand exactly how you go to McDonald’s and also you experience the drive-through and also you’re like, hi there, I want to buy a Big Mac, and the man’s like cool, do you wish to extremely dimension it? Do you desire fries and also a coke with that said? And he starts offering you upsells.
I’m like yeah, and he’s like if you take a look at the mathematics, he’s like, McDonald’s in fact sheds money selling a Big Mac however they make all their profit when a person gets the fries or the Coke.
I was like, all right. Unsubscribe link in clickfunnels. He’s like, right now, you’re losing money selling your potato weapon DVD. You just obtained ta sell these men fries and a coke and afterwards you’ll be profitable, as well as I resembled, I still do not rather get it.
He’s like, if someone acquires this, like what’s the next point you can do? Unsubscribe link in clickfunnels. If you were trying to serve he or she, what’s the next point you could serve them with? And also I said well, when somebody purchases the DVD the most annoying thing is currently they need to go to Home Depot as well as they have to buy the pipelines, as well as they need to cut them, as well as like all this stuff to make this remarkable gun, as well as he said, well suppose as opposed to you telling them to go purchase right stuff, what happens if you upsold them a package that did this whole thing? I have no idea if this is gon na turn up on the video camera or otherwise yet I assumed it looked sort of cool, and so he stated, make an upsell where you sell them the set.
So here is, here is the kit, so I did some mathematics as well as I began calling around and also I found these guys in northern Idaho that actually made potato weapon sets, and also I would spend, I would begin selling these for $197, as well as now this became my very first funnel ever.
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Once more, I didn’t recognize it was called a funnel at the time, however someone come, they click on the ad, they would certainly see my DVD, they would certainly buy my DVD. Unsubscribe link in clickfunnels. On the next page, our upsell says hey, the DVD’s coming, do you desire me to deliver the pipes with you too so it’ll save you some time? Just $197, people resemble that would certainly be great, and they ‘d click the switch and they would buy it, fine? Now, what happened, if you check out the math, was fascinating is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? So that didn’t change, however I came here as well as I invested $37, so I lost some money, however after that what took place is that one out of three people that acquired the DVD would get this, right? So let’s state I obtained a lot of clicks over here, boom, and also state there’s 3 people right here that purchased the DVD.
Among these people then would go as well as acquire this. Unsubscribe link in clickfunnels. For every single DVD I sold, so I made $37, 1/3 of those people acquired this, so I take $197, I separate it by 3. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 equals 12, nine, 10, 102.
So currently I was making $102 for each single person that got the DVD, does that make good sense? ‘Cause one out of three got the package also, okay? So currently I was on Google, I was paying $50 a day in ads, yet I was making, on average, $102 a day.
I placed $50 in, I got $102 back, all right, and all of a abrupt, I started looking, I was like I am the smartest male alive once again. Unsubscribe link in clickfunnels. I spent $50, I come back $102, and so I was back in business, potato gun sales were cranking, I was having a good time, and afterwards I realized wait a min, potato guns are excellent, but the marketplace’s like this little.
Like what various other markets could I do this with? And also I began believing, I said well, suppose I did this in speed analysis? I satisfied a guy who was the world’s fastest reader, Howard Berg, and so we set up a funnel for rate reading as well as it functioned, and we said, what happens if we did this in the dating market? And I located a person that was a dating expert, we plugged it in.
What if we did this with supplements? What happens if we did? As well as we started doing this, and also the funnels undoubtedly modify every single time, but the concepts are the same, and also I ended up being stressed, and over the next five or 6 years, I released over 100 various funnels in 100 various markets as well as ended up being obsessed with it and also it became a lot fun, however this concept of a funnel works in any kind of business, therefore what I want you guys to recognize is this is exactly how straightforward it truly is.
It’s not some complex point. Unsubscribe link in clickfunnels. In some cases we obtain all made complex. It’s extremely basic, so like we buy an ad to sell something. Someone acquires that point, after that what’s the next logical point they require? Well, if they acquired a potato gun, the next thing they need is they need a potato gun package, which becomes my funnel, and that’s kind of what we take people with.
All right, wish you liked that tutorial concerning how I turned among my leisure activities into a sales funnel as well as transformed it into money as well as exactly how you can do it as well. Unsubscribe link in clickfunnels. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test along with a entire lot of other really cool incentives that you are gon na love, as well as on top of that I desire you to stay tuned ’cause the next video clip is showing up here in concerning 5 secs.
I’m gon na walk you people through 7 different sales funnel keys that’ll help increase the conversions and also just how much money you make on each of your funnels. Unsubscribe link in clickfunnels.
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