Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Transparent Clickfunnels
Hey everyone, this is Russell Brunson, as well as today we’re discussing sales funnels tutorials for beginners, and to do that I wish to show you individuals my very first sales funnel I built as a beginner. Transparent clickfunnels.
As a matter of fact, this is a picture of me right here on the slide. This is me with my cut head making a potato gun. Transparent clickfunnels. This is the very first, among the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, yet we’re gon na discuss just the basic concepts behind a sales funnel due to the fact that I assume initially people obtain all made complex, like oh, it’s gon na be truly difficult, it’s gon na be hard, yet I want you to understand this is actually, really basic.
So here is an actual potato gun. I don’t understand if you can see it on the video camera or not, but we’re gon na walk you guys with this. Transparent clickfunnels. When I first produced this with my buddy Nate Plohn, I was going to college at the time, I was trying to identify like how do I generate income on the net, and someone claimed you need to sell information products.
I was like, that’s awesome, yet I do not know anything concerning anything, and after that that weekend break was springtime break, and also Nate as well as I went and also we made potato weapons and had a wonderful weekend break, and after that fast forward to like the next Monday, I’m back in institution, resting there sort of like doing the bored institution thing, and all of a sudden I resembled wait a minute, I understand just how to make a potato gun now.
Transparent clickfunnels. That’s information, can I create a product regarding that? Therefore I was flipping out, I went online. At the time, there’s a website you could look to see how many people were looking for different key words and also there were 18,000 people a month looking for the expression just how to make a potato weapon or potato gun strategies or potato weapon plans, as well as nobody had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I got Nate, we dropped to Home Depot, we obtained a video camera out, we recorded this whole thing, as well as we made our very first, very first product, and I put it online as well as I didn’t understand exactly how to sell anything so I simply had like a basic website.
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The website resembled hello, come as well as get my point, and then I went to this thing called Google. Transparent clickfunnels. You guys may have come across it before, and also on Google they had these points right here, and on the side there were these ads, and so I would spend for the Google ad, a person would click the ad, they would certainly come here, they would certainly see this point, and also they ‘d resemble oh my gosh, I have to get this DVD so I can learn just how to make a potato gun, and also some of them would offer me money, and also originally when we first began selling this, we were selling it for $37 a piece, and so people would buy that, which was my business, and I remember putting the ads up as well as I was spending regarding $10 a day.
Let me do the math over here, so I was investing $10 a day in ads over below, and also from that I was averaging regarding one sale a day, okay? Now, as a university child, I’m considering this as well as I claimed fine, I give Mr.Google $10 and then he gives me back 37. That indicates I got $27 to put in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I put 27 in my pocket, and I maintained doing this, and I was like I am the smartest male alive, and then something bad occurred.
The people over at Google decided they intended to make even more money, and so they changed their formulas. I’m not gon na get involved in that, but they transformed their algorithm, and so no more was it like I spend $10 and also I make 37.
Transparent clickfunnels. Instead, I began investing $10. Excuse me, like my ad cost went up so I began investing $50 a day to make one sale, all right? Now I’m not the sharpest tool in the tool kit, yet I provided Google $50 and also they gave me back 37, and also I was like delay, I lost money, and then I provided 50 and I lost 37.
That’s three or four days, I’m like wait a minute. This video game draws, I’m losing, therefore I turned my ads off. I’m like I can’t play this video game, and I keep in mind being frustrated, and also one day I obtained a call from my friend, and also my friend had a similar business to me.
He stated, hello Russell, I think I figured it out. I said, figured what out? Transparent clickfunnels. He’s like, I stopped, and he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once offer.
He said, what I did is that every single individual who acquired my product, I after that upsold them another thing, and I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and also he’s like, well you recognize how you most likely to McDonald’s and you experience the drive-through as well as you’re like, hi, I want to buy a Big Mac, as well as the dude’s like cool, do you want to incredibly dimension it? Do you desire french fries and a coke with that? And also he starts supplying you upsells.
I’m like yeah, and he’s like if you take a look at the mathematics, he’s like, McDonald’s actually sheds money selling a Big Mac however they make all their revenue when somebody purchases the fries or the Coke.
I was like, all right. Transparent clickfunnels. He’s like, right now, you’re losing money selling your potato gun DVD. You just got ta sell these guys french fries as well as a coke and afterwards you’ll pay, as well as I resembled, I still do not quite get it.
He’s like, if a person purchases this, like what’s the next point you can do? Transparent clickfunnels. If you were trying to offer he or she, what’s the next point you could offer them with? And I stated well, when somebody gets the DVD one of the most aggravating thing is now they have to go to Home Depot as well as they need to buy the pipelines, and also they have to cut them, as well as like all this stuff to make this outstanding gun, as well as he said, well suppose as opposed to you telling them to go buy the stuff, suppose you upsold them a set that did this whole thing? I have no suggestion if this is gon na turn up on the video camera or otherwise however I assumed it looked sort of cool, therefore he stated, make an upsell where you sell them the kit.
So here is, here is the set, so I did some mathematics and I started calling around and I found these individuals in north Idaho that really made potato gun packages, as well as I would certainly spend, I would certainly begin selling these for $197, and also now this became my extremely first funnel ever.
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Once again, I really did not understand it was called a funnel at the time, however a person come, they click on the ad, they would certainly see my DVD, they would get my DVD. Transparent clickfunnels. On the next page, our upsell states hey, the DVD’s coming, do you want me to ship the pipelines with you also so it’ll save you a long time? Simply $197, people resemble that would certainly be great, and also they would certainly click the switch and they would certainly buy it, fine? Currently, what occurred, if you take a look at the mathematics, was interesting is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? To ensure that didn’t transform, yet I came here as well as I invested $37, so I lost some money, yet after that what occurred is that a person out of 3 people who acquired the DVD would certainly buy this, right? So let’s say I got a bunch of clicks over here, boom, and state there’s three people right here that bought the DVD.
One of these people after that would certainly go and also buy this. Transparent clickfunnels. For every single DVD I offered, so I made $37, 1/3 of those people purchased this, so I take $197, I split it by 3. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 equals 12, 9, 10, 102.
So now I was making $102 for every single individual that got the DVD, does that make sense? ‘Cause one out of three acquired the kit as well, fine? So currently I was on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I placed $50 in, I got $102 back, alright, and all of a sudden, I started looking, I was like I am the smartest man active once again. Transparent clickfunnels. I invested $50, I come back $102, and so I was back in business, potato gun sales were cranking, I was having a good time, and afterwards I understood wait a minute, potato guns are good, yet the market’s such as this little.
Like what various other markets could I do this with? As well as I started believing, I said well, what happens if I did this in speed reading? I fulfilled a guy that was the globe’s fastest visitor, Howard Berg, therefore we set up a funnel for rate analysis and it worked, as well as we stated, what happens if we did this in the dating market? And I located a person who was a dating expert, we plugged it in.
What happens if we did this with supplements? What happens if we did? And also we started doing this, and also the funnels certainly modify each and every single time, yet the concepts are the same, and also I came to be stressed, as well as over the next 5 or six years, I released over 100 various funnels in 100 different markets and ended up being consumed with it and also it ended up being a lot enjoyable, yet this principle of a funnel works in any business, and so what I desire you guys to understand is this is exactly how simple it really is.
It’s not some challenging thing. Transparent clickfunnels. In some cases we obtain all made complex. It’s really straightforward, so like we get an ad to sell something. Someone purchases that point, then what’s the next logical point they need? Well, if they bought a potato weapon, the next point they need is they require a potato gun package, and that becomes my funnel, and that’s sort of what we take people through.
All right, hope you loved that tutorial about just how I turned one of my hobbies into a sales funnel and also turned it right into money and also exactly how you can do it also. Transparent clickfunnels. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test together with a whole bunch of various other actually cool benefits that you are gon na love, as well as in addition to that I desire you to stay tuned ’cause the next video is showing up right here in about five seconds.
I’m gon na walk you guys with 7 various sales funnel tricks that’ll help increase the conversions and just how much money you make on each of your funnels. Transparent clickfunnels.