Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Traffic Secrets Book Rusell
Hey everybody, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, and to do that I wish to show you guys my really first sales funnel I built as a beginner. Traffic secrets book rusell.
In fact, this is a photo of me below on the slide. This is me with my cut head making a potato weapon. Traffic secrets book rusell. This is the extremely first, one of the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, however we’re gon na discuss just the basic concepts behind a sales funnel since I assume at first people get all complicated, like oh, it’s gon na be truly challenging, it’s gon na be hard, yet I desire you to comprehend this is truly, truly easy.
So here is an actual potato gun. I don’t understand if you can see it on the camera or not, but we’re gon na stroll you guys via this. Traffic secrets book rusell. When I first developed this with my buddy Nate Plohn, I was most likely to college at the time, I was attempting to determine like how do I earn money on the net, as well as a person claimed you ought to sell information products.
I was like, that’s awesome, yet I don’t understand anything about anything, and then that weekend was springtime break, and Nate as well as I went and also we made potato weapons and also had a great weekend break, and after that fast forward to such as the next Monday, I’m back in school, resting there type of like doing the bored college thing, and all of a sudden I was like wait a minute, I understand exactly how to make a potato weapon now.
Traffic secrets book rusell. That’s information, can I create a product regarding that? And so I was flipping out, I went online. At the time, there’s a website you can browse to see how many people were looking for different key phrases and also there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato gun plans or spud weapon strategies, and nobody had a product, and also I was like light bulb, I’m gon na make a product mentor that.
So I got Nate, we went down to Home Depot, we got a camera out, we shot this whole thing, as well as we made our really first, extremely first product, and I place it online and also I really did not understand how to sell anything so I simply had like a basic website.
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The website was like hi there, come as well as get my point, and then I mosted likely to this thing called Google. Traffic secrets book rusell. You guys might have heard of it in the past, and also on Google they had these things right here, and also on the side there were these ads, and so I would certainly pay for the Google ad, a person would click on the ad, they ‘d come below, they would certainly see this thing, and they ‘d be like oh my gosh, I need to acquire this DVD so I can learn just how to make a potato gun, as well as a few of them would certainly offer me money, and also initially when we first started selling this, we were selling it for $37 a piece, therefore people would get that, and that was my business, and also I keep in mind putting the ads up and also I was investing about $10 a day.
Let me do the math over below, so I was investing $10 a day in ads over here, as well as from that I was balancing concerning one sale a day, okay? Now, as a college child, I’m looking at this and also I claimed fine, I provide Mr.Google $10 and afterwards he provides me back 37. That indicates I got $27 to put in my pocket. Next day I offered Mr. Google $10, he gave me back 37, I put 27 in my pocket, and I maintained doing this, and also I was like I am the smartest guy active, and then something wicked occurred.
The people over at Google decided they intended to make more money, and so they altered their formulas. I’m not gon na get involved in that, however they transformed their algorithm, and so no longer was it like I spend $10 and I make 37.
Traffic secrets book rusell. Instead, I started spending $10. Excuse me, like my ad price rose so I started investing $50 a day to make one sale, all right? Now I’m not the sharpest tool in the tool kit, yet I offered Google $50 as well as they gave me back 37, as well as I was like wait, I lost money, and afterwards I provided 50 as well as I lost 37.
That’s three or four days, I’m like wait a minute. This game sucks, I’m losing, therefore I transformed my ads off. I’m like I can not play this video game, and also I remember being irritated, as well as one day I obtained a telephone call from my friend, as well as my friend had a comparable business to me.
He said, hello Russell, I think I figured it out. I said, figured what out? Traffic secrets book rusell. He’s like, I stopped, and he really did not call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, one time deal.
He said, what I did is that every single person that got my product, I after that upsold them another thing, as well as I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and also he’s like, well you understand how you go to McDonald’s as well as you go through the drive-through and also you’re like, hi, I intend to purchase a Big Mac, and also the dude’s like cool, do you intend to very size it? Do you desire fries as well as a coke with that? And he starts supplying you upsells.
I’m like yeah, and also he’s like if you look at the math, he’s like, McDonald’s actually sheds money selling a Big Mac however they make all their profit when somebody acquires the fries or the Coke.
I was like, okay. Traffic secrets book rusell. He’s like, now, you’re losing money selling your potato gun DVD. You just got ta sell these men fries as well as a coke and then you’ll be profitable, and also I was like, I still don’t fairly get it.
He’s like, if a person purchases this, like what’s the next point you can do? Traffic secrets book rusell. If you were trying to serve he or she, what’s the next thing you could offer them with? As well as I claimed well, when a person acquires the DVD one of the most bothersome point is currently they have to go to Home Depot as well as they need to get the pipelines, and also they need to reduce them, and like all this things to make this outstanding weapon, and he said, well what happens if rather than you telling them to go purchase right stuff, what happens if you upsold them a set that did this whole thing? I have no concept if this is gon na show up on the camera or otherwise but I believed it looked kind of cool, therefore he said, make an upsell where you sell them the package.
So right here is, right here is the kit, so I did some math and also I began calling about and I discovered these guys in north Idaho who in fact made potato gun sets, and also I would spend, I would certainly begin selling these for $197, as well as currently this became my extremely first funnel ever before.
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Once more, I really did not know it was called a funnel at the time, yet a person come, they click the ad, they would see my DVD, they would certainly purchase my DVD. Traffic secrets book rusell. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipelines with you too so it’ll conserve you time? Just $197, people are like that would be wonderful, and also they ‘d click the switch and also they would buy it, all right? Now, what took place, if you look at the mathematics, was intriguing is that Google didn’t transform their ad costs.
They still were charging me $50 a day, right? To make sure that really did not alter, however I came here and I spent $37, so I lost some money, yet then what happened is that out of three people who acquired the DVD would certainly purchase this, right? So let’s claim I obtained a lot of clicks over here, boom, and say there’s three people right here that acquired the DVD.
Among these people after that would certainly go as well as acquire this. Traffic secrets book rusell. For every DVD I offered, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 equates to 12, nine, 10, 102.
So currently I was making $102 for every single individual that acquired the DVD, does that make good sense? ‘Cause one out of three acquired the set as well, okay? So currently I got on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I placed $50 in, I got $102 back, alright, and all of a unexpected, I started looking, I was like I am the most intelligent male to life once again. Traffic secrets book rusell. I spent $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was having fun, and afterwards I understood wait a min, potato guns are great, but the market’s similar to this little.
Like what various other markets could I do this with? As well as I started thinking, I said well, what happens if I did this in rate analysis? I satisfied a guy who was the globe’s fastest visitor, Howard Berg, and so we set up a funnel for speed reading and it functioned, and also we said, what if we did this in the dating market? As well as I discovered a person who was a dating expert, we connected it in.
Suppose we did this with supplements? What if we did? And we began doing this, as well as the funnels clearly fine-tune every time, but the concepts coincide, as well as I came to be consumed, and over the next 5 or 6 years, I released over 100 various funnels in 100 various markets and became obsessed with it and also it became so much enjoyable, however this principle of a funnel operate in any kind of business, and so what I desire you men to understand is this is how straightforward it actually is.
It’s not some challenging thing. Traffic secrets book rusell. Occasionally we obtain all made complex. It’s very straightforward, so like we purchase an ad to sell something. Somebody purchases that thing, after that what’s the next sensible point they require? Well, if they bought a potato gun, the next point they require is they require a potato weapon package, and that becomes my funnel, and that’s kind of what we take people through.
All right, wish you enjoyed that tutorial about just how I turned one of my hobbies into a sales funnel and transformed it right into money and how you can do it also. Traffic secrets book rusell. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test together with a entire lot of other truly cool bonus offers that you are gon na love, and also on top of that I want you to remain tuned ’cause the next video is coming up right here in concerning 5 seconds.
I’m gon na stroll you people with 7 different sales funnel keys that’ll help increase the conversions and just how much money you make on each of your funnels. Traffic secrets book rusell.
Traffic Secrets Book Rusell