Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Tracking Code For Clickfunnels
Hey everyone, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, and to do that I want to show you guys my really first sales funnel I built as a beginner. Tracking code for clickfunnels.
As a matter of fact, this is a picture of me here on the slide. This is me with my shaved head making a potato gun. Tracking code for clickfunnels. This is the really first, one of the extremely first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, however we’re gon na talk about just the basic concepts behind a sales funnel since I believe at first people obtain all complicated, like oh, it’s gon na be actually hard, it’s gon na be hard, however I want you to comprehend this is truly, actually straightforward.
So here is an actual potato weapon. I don’t recognize if you can see it on the video camera or not, yet we’re gon na walk you men through this. Tracking code for clickfunnels. When I first produced this with my pal Nate Plohn, I was going to university at the time, I was trying to figure out like just how do I make money on the net, and someone said you need to sell information products.
I resembled, that’s incredible, however I don’t understand anything regarding anything, and after that that weekend break was springtime break, as well as Nate and I went and we made potato guns and also had a excellent weekend, and then fast forward to such as the next Monday, I’m back in school, sitting there type of like doing the bored institution thing, and all of a abrupt I was like wait a min, I understand just how to make a potato weapon now.
Tracking code for clickfunnels. That’s information, can I create a product concerning that? Therefore I was flipping out, I browsed the web. At the time, there’s a website you might look to see the number of people were searching for different keyword phrases and there were 18,000 people a month searching for the phrase just how to make a potato gun or potato gun strategies or spud gun strategies, as well as no one had a product, as well as I resembled light bulb, I’m gon na make a product mentor that.
So I got Nate, we decreased to Home Depot, we obtained a camera out, we shot this whole thing, and we made our extremely first, really first product, as well as I put it online as well as I really did not recognize how to sell anything so I just had like a basic website.
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The website resembled hello, come as well as buy my point, and afterwards I went to this thing called Google. Tracking code for clickfunnels. You guys may have become aware of it previously, and also on Google they had these points right here, and also on the side there were these ads, therefore I would certainly pay for the Google ad, someone would certainly click on the ad, they would certainly come right here, they would see this point, and also they ‘d resemble oh my gosh, I must get this DVD so I can learn exactly how to make a potato weapon, and several of them would certainly provide me money, as well as at first when we first started selling this, we were selling it for $37 a item, therefore people would certainly buy that, which was my business, and I keep in mind putting the ads up and I was spending about $10 a day.
Let me do the mathematics over right here, so I was spending $10 a day in ads over here, and also from that I was averaging about one sale a day, all right? Currently, as a college youngster, I’m taking a look at this and also I claimed alright, I offer Mr.Google $10 and then he provides me back 37. That implies I obtained $27 to place in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I put 27 in my pocket, and I kept doing this, as well as I resembled I am the most intelligent man alive, and then something wicked took place.
The people over at Google determined they intended to make even more money, therefore they changed their formulas. I’m not gon na enter into that, however they altered their formula, and so no longer was it like I spend $10 as well as I make 37.
Tracking code for clickfunnels. Rather, I began spending $10. Excuse me, like my ad cost rose so I began investing $50 a day to make one sale, all right? Now I’m not the sharpest tool in the tool kit, yet I offered Google $50 as well as they offered me back 37, as well as I was like wait, I lost money, and afterwards I gave them 50 and also I lost 37.
That’s three or 4 days, I’m like wait a minute. This video game draws, I’m losing, and so I transformed my ads off. I’m like I can’t play this game, and I bear in mind being frustrated, as well as eventually I got a telephone call from my friend, and my friend had a similar business to me.
He said, hey Russell, I assume I figured it out. I said, figured what out? Tracking code for clickfunnels. He’s like, I stopped, as well as he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once deal.
He said, what I did is that each and every single person who acquired my product, I after that upsold them another thing, and I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, as well as he’s like, well you know exactly how you go to McDonald’s and also you undergo the drive-through and also you’re like, hello, I want to purchase a Big Mac, as well as the guy’s like cool, do you wish to very dimension it? Do you desire french fries and also a coke with that? And he begins providing you upsells.
I’m like yeah, as well as he’s like if you take a look at the math, he’s like, McDonald’s actually sheds money selling a Big Mac yet they make all their revenue when someone buys the fries or the Coke.
I was like, fine. Tracking code for clickfunnels. He’s like, right now, you’re losing money selling your potato weapon DVD. You simply got ta sell these individuals fries and a coke and after that you’ll pay, and also I resembled, I still do not quite get it.
He’s like, if someone gets this, like what’s the next point you can do? Tracking code for clickfunnels. If you were trying to serve he or she, what’s the next point you could offer them with? And also I said well, when a person buys the DVD one of the most irritating point is currently they have to go to Home Depot and they have to get the pipes, and also they need to cut them, and also like all this stuff to make this amazing weapon, and he stated, well suppose rather than you telling them to go acquire the stuff, what happens if you upsold them a package that did this whole thing? I have no suggestion if this is gon na show up on the cam or not but I thought it looked sort of cool, and so he said, make an upsell where you sell them the kit.
So here is, here is the kit, so I did some math as well as I began calling about and I found these people in north Idaho who really made potato gun packages, and I would certainly spend, I would certainly begin selling these for $197, as well as now this became my very first funnel ever before.
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Again, I really did not know it was called a funnel at the time, but a person come, they click on the ad, they would see my DVD, they would certainly get my DVD. Tracking code for clickfunnels. On the next page, our upsell says hey, the DVD’s coming, do you desire me to ship the pipelines with you too so it’ll save you a long time? Simply $197, people are like that would certainly be great, as well as they ‘d click the switch and they would buy it, okay? Currently, what took place, if you take a look at the mathematics, was interesting is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? To ensure that didn’t change, but I came right here and I spent $37, so I lost some money, yet then what happened is that a person out of three people who bought the DVD would certainly acquire this, right? So let’s state I got a bunch of clicks over right here, boom, as well as state there’s 3 people right here that purchased the DVD.
One of these people after that would certainly go and purchase this. Tracking code for clickfunnels. For each DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I divide it by 3. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus five equals 12, 9, 10, 102.
So now I was making $102 for each single individual that bought the DVD, does that make good sense? ‘Cause one out of 3 purchased the package also, fine? So currently I was on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I put $50 in, I obtained $102 back, fine, and all of a sudden, I began looking, I was like I am the most intelligent male active once again. Tracking code for clickfunnels. I invested $50, I return $102, therefore I was back in business, potato gun sales were cranking, I was having a good time, and after that I realized wait a minute, potato guns are excellent, yet the marketplace’s like this little.
Like what various other markets could I do this with? And I started assuming, I said well, what if I did this in rate reading? I met a individual that was the globe’s fastest visitor, Howard Berg, therefore we set up a funnel for speed analysis as well as it worked, and also we stated, what happens if we did this in the dating market? And I discovered somebody who was a dating expert, we connected it in.
What if we did this with supplements? What if we did? As well as we began doing this, and also the funnels obviously fine-tune every time, yet the concepts coincide, and I became consumed, and over the next 5 or 6 years, I introduced over 100 various funnels in 100 various markets and also came to be stressed with it as well as it came to be so much fun, yet this concept of a funnel operate in any business, therefore what I want you people to understand is this is exactly how straightforward it really is.
It’s not some challenging thing. Tracking code for clickfunnels. Occasionally we obtain all complicated. It’s really straightforward, so like we buy an ad to sell something. Someone gets that thing, after that what’s the next logical thing they require? Well, if they bought a potato weapon, the next thing they require is they need a potato gun set, which becomes my funnel, which’s sort of what we take people through.
All right, hope you loved that tutorial concerning just how I turned one of my leisure activities right into a sales funnel as well as transformed it right into money and how you can do it also. Tracking code for clickfunnels. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial together with a entire lot of other really cool bonuses that you are gon na love, as well as on top of that I want you to remain tuned ’cause the next video clip is coming up here in about 5 seconds.
I’m gon na walk you guys with seven various sales funnel tricks that’ll help increase the conversions as well as just how much money you make on every one of your funnels. Tracking code for clickfunnels.
Tracking Code For Clickfunnels