Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Track Click Events Clickfunnels
Hey everyone, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, as well as to do that I wish to reveal you individuals my very first sales funnel I built as a newbie. Track click events clickfunnels.
As a matter of fact, this is a image of me right here on the slide. This is me with my cut head making a potato gun. Track click events clickfunnels. This is the really first, among the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na speak about simply the basic concepts behind a sales funnel since I believe at first people get all made complex, like oh, it’s gon na be actually difficult, it’s gon na be hard, but I want you to recognize this is actually, truly easy.
So right here is an actual potato gun. I do not recognize if you can see it on the camera or not, however we’re gon na stroll you individuals through this. Track click events clickfunnels. When I first developed this with my friend Nate Plohn, I was going to college at the time, I was attempting to figure out like exactly how do I earn money on the Internet, and a person claimed you ought to sell information products.
I resembled, that’s outstanding, however I don’t understand anything concerning anything, and after that that weekend break was springtime break, and Nate and also I went and also we made potato weapons and had a fantastic weekend, and after that fast forward to such as the next Monday, I’m back in college, resting there type of like doing the bored college thing, and all of a sudden I was like wait a minute, I know exactly how to make a potato gun currently.
Track click events clickfunnels. That’s information, can I create a product concerning that? Therefore I was going nuts, I went on the internet. At the time, there’s a website you could look to see the amount of people were looking for different key phrases and there were 18,000 people a month searching for the phrase exactly how to make a potato weapon or potato gun plans or potato gun plans, as well as no one had a product, and I was like light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we decreased to Home Depot, we obtained a video camera out, we recorded this whole thing, and also we made our really first, really first product, as well as I place it online and also I really did not understand just how to sell anything so I simply had like a basic website.
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The website resembled hi there, come as well as buy my thing, and afterwards I went to this point called Google. Track click events clickfunnels. You individuals may have come across it before, as well as on Google they had these points right here, and also on the side there were these ads, and so I would pay for the Google ad, someone would certainly click on the ad, they ‘d come here, they would certainly see this point, as well as they would certainly resemble oh my gosh, I should buy this DVD so I can learn just how to make a potato weapon, and also several of them would certainly provide me money, as well as originally when we first began selling this, we were selling it for $37 a item, therefore people would purchase that, which was my business, and I keep in mind putting the ads up and also I was investing regarding $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over right here, and from that I was averaging regarding one sale a day, fine? Currently, as a university child, I’m taking a look at this as well as I claimed fine, I provide Mr.Google $10 and after that he provides me back 37. That suggests I obtained $27 to place in my pocket. Next day I provided Mr. Google $10, he offered me back 37, I placed 27 in my pocket, and also I kept doing this, and also I resembled I am the most intelligent male to life, and after that something bad happened.
The individuals over at Google chose they wanted to make even more money, and so they changed their algorithms. I’m not gon na get into that, yet they altered their algorithm, and so no more was it like I spend $10 and I make 37.
Track click events clickfunnels. Instead, I began investing $10. Excuse me, like my ad expense increased so I began spending $50 a day to make one sale, fine? Now I’m not the sharpest tool in the tool kit, but I offered Google $50 as well as they gave me back 37, and I was like delay, I lost money, and then I gave them 50 as well as I lost 37.
That’s 3 or four days, I’m like wait a min. This game draws, I’m losing, and so I turned my ads off. I’m like I can not play this video game, as well as I remember being annoyed, and someday I obtained a phone call from my friend, as well as my friend had a comparable business to me.
He said, hello Russell, I believe I figured it out. I said, figured what out? Track click events clickfunnels. He’s like, I stopped, and also he really did not call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, one-time deal.
He said, what I did is that every individual that bought my product, I after that upsold them something else, and I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and also he’s like, well you recognize how you most likely to McDonald’s and also you experience the drive-through as well as you’re like, hey, I intend to purchase a Big Mac, and the guy’s like cool, do you want to super size it? Do you want french fries as well as a coke with that? As well as he begins providing you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s in fact loses money selling a Big Mac but they make all their earnings when a person purchases the fries or the Coke.
I resembled, okay. Track click events clickfunnels. He’s like, right now, you’re losing money selling your potato weapon DVD. You just obtained ta sell these guys fries and also a coke and after that you’ll pay, and I resembled, I still don’t quite get it.
He’s like, if someone acquires this, like what’s the next point you can do? Track click events clickfunnels. If you were attempting to serve he or she, what’s the next thing you could serve them with? And I stated well, when someone acquires the DVD the most aggravating thing is currently they need to go to Home Depot and also they have to buy the pipes, and also they have to cut them, and like all this stuff to make this impressive weapon, as well as he said, well suppose as opposed to you telling them to go buy right stuff, suppose you upsold them a kit that did this whole thing? I have no concept if this is gon na turn up on the camera or otherwise yet I thought it looked type of cool, and so he claimed, make an upsell where you sell them the package.
So right here is, here is the package, so I did some math as well as I began calling around and I found these guys in north Idaho who actually made potato weapon packages, and I would certainly spend, I would start selling these for $197, as well as currently this became my extremely first funnel ever.
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Again, I really did not know it was called a funnel at the time, yet somebody come, they click on the ad, they would certainly see my DVD, they would acquire my DVD. Track click events clickfunnels. On the next page, our upsell states hey, the DVD’s coming, do you desire me to ship the pipes with you too so it’ll save you some time? Just $197, people are like that would certainly be great, as well as they would certainly click the button and also they would buy it, fine? Currently, what occurred, if you consider the math, was fascinating is that Google really did not change their ad costs.
They still were charging me $50 a day, right? To make sure that really did not transform, but I came here and also I invested $37, so I lost some money, however then what occurred is that out of 3 people who got the DVD would buy this, right? So let’s claim I obtained a bunch of clicks over below, boom, as well as say there’s three people right here that got the DVD.
Among these people after that would certainly go and also acquire this. Track click events clickfunnels. For every single DVD I offered, so I made $37, 1/3 of those people bought this, so I take $197, I separate it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 amounts to 12, nine, 10, 102.
So currently I was making $102 for every single person that purchased the DVD, does that make sense? ‘Cause one out of 3 purchased the set also, all right? So now I got on Google, I was paying $50 a day in ads, yet I was making, usually, $102 a day.
I put $50 in, I obtained $102 back, all right, and all of a sudden, I started looking, I resembled I am the smartest guy alive again. Track click events clickfunnels. I spent $50, I return $102, and so I was back in business, potato gun sales were cranking, I was having a good time, and then I understood wait a min, potato weapons are great, but the market’s like this little.
Like what various other markets could I do this with? And I started thinking, I claimed well, suppose I did this in rate analysis? I satisfied a man that was the globe’s fastest reader, Howard Berg, and so we established a funnel for speed reading and also it worked, as well as we claimed, what if we did this in the dating market? And I located somebody that was a dating expert, we plugged it in.
What happens if we did this with supplements? What if we did? As well as we began doing this, and the funnels undoubtedly modify each and every single time, yet the concepts coincide, as well as I became consumed, and over the next five or six years, I launched over 100 different funnels in 100 different markets and became consumed with it and it became a lot enjoyable, however this concept of a funnel operate in any type of business, therefore what I desire you people to understand is this is exactly how basic it really is.
It’s not some complex point. Track click events clickfunnels. Occasionally we get all made complex. It’s extremely easy, so like we acquire an ad to sell something. Somebody purchases that thing, after that what’s the next rational thing they require? Well, if they got a potato weapon, the next point they require is they need a potato gun package, which becomes my funnel, which’s kind of what we take people via.
All right, hope you enjoyed that tutorial concerning exactly how I turned among my pastimes into a sales funnel and turned it into money and how you can do it as well. Track click events clickfunnels. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial in addition to a whole number of various other actually cool perks that you are gon na love, and on top of that I want you to remain tuned ’cause the next video clip is turning up below in regarding five seconds.
I’m gon na stroll you guys via seven different sales funnel tricks that’ll help increase the conversions and also just how much money you make on every one of your funnels. Track click events clickfunnels.
Track Click Events Clickfunnels