Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Teachable And Clickfunnels
Hey everyone, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, as well as to do that I wish to reveal you individuals my very first sales funnel I built as a beginner. Teachable and clickfunnels.
In fact, this is a picture of me below on the slide. This is me with my cut head making a potato weapon. Teachable and clickfunnels. This is the extremely first, among the extremely first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, however we’re gon na speak about simply the basic concepts behind a sales funnel because I think in the beginning people get all complicated, like oh, it’s gon na be truly difficult, it’s gon na be hard, however I want you to comprehend this is actually, actually easy.
So here is an actual potato weapon. I don’t recognize if you can see it on the camera or otherwise, but we’re gon na walk you men with this. Teachable and clickfunnels. When I first created this with my buddy Nate Plohn, I was going to college at the time, I was trying to figure out like just how do I earn money online, as well as somebody claimed you should sell information products.
I resembled, that’s incredible, but I don’t understand anything about anything, and afterwards that weekend was springtime break, and Nate and I went and we made potato weapons and had a great weekend, and afterwards fast forward to such as the next Monday, I’m back in school, resting there type of like doing the bored institution point, and all of a sudden I resembled wait a minute, I understand exactly how to make a potato weapon currently.
Teachable and clickfunnels. That’s information, can I create a product about that? Therefore I was freaking out, I browsed the web. At the time, there’s a website you can browse to see the amount of people were searching for various keyword phrases and also there were 18,000 people a month searching for the expression exactly how to make a potato weapon or potato weapon plans or spud weapon plans, as well as no one had a product, and I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we dropped to Home Depot, we obtained a camera out, we recorded this whole thing, and also we made our extremely first, extremely first product, and I put it online and also I really did not understand just how to sell anything so I just had like a basic website.
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The website was like hi, come and also get my point, and afterwards I mosted likely to this thing called Google. Teachable and clickfunnels. You people might have come across it previously, as well as on Google they had these things right here, and also on the side there were these ads, therefore I would spend for the Google ad, a person would certainly click on the ad, they would certainly come here, they would see this thing, and they would certainly be like oh my gosh, I must acquire this DVD so I can learn how to make a potato gun, and also a few of them would certainly give me money, and originally when we first began selling this, we were selling it for $37 a item, and so people would certainly purchase that, which was my business, and I keep in mind putting the ads up and I was spending regarding $10 a day.
Let me do the math over below, so I was spending $10 a day in ads over right here, as well as from that I was balancing concerning one sale a day, okay? Now, as a college child, I’m looking at this and also I stated okay, I offer Mr.Google $10 and afterwards he gives me back 37. That implies I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I placed 27 in my pocket, and I maintained doing this, and also I was like I am the smartest man active, and after that something bad occurred.
The individuals over at Google determined they intended to make more money, and so they transformed their formulas. I’m not gon na get involved in that, but they transformed their formula, and so no longer was it like I spend $10 and I make 37.
Teachable and clickfunnels. Rather, I began spending $10. Excuse me, like my ad expense rose so I began investing $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the toolbox, however I provided Google $50 as well as they gave me back 37, and also I was like delay, I lost money, and after that I provided 50 as well as I lost 37.
That’s three or four days, I’m like wait a minute. This video game sucks, I’m losing, therefore I turned my ads off. I’m like I can not play this video game, as well as I bear in mind being irritated, and also eventually I obtained a call from my friend, as well as my friend had a comparable business to me.
He said, hi Russell, I believe I figured it out. I said, figured what out? Teachable and clickfunnels. He’s like, I stopped, as well as he didn’t call it the funnel, he’s like I created this point called an upsell. He called it an OTO, one time deal.
He said, what I did is that every person that acquired my product, I after that upsold them something else, and also I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and also he’s like, well you recognize just how you most likely to McDonald’s and you go through the drive-through and you’re like, hi, I intend to purchase a Big Mac, and also the dude’s like cool, do you wish to super size it? Do you desire french fries and a coke keeping that? And also he starts providing you upsells.
I’m like yeah, and he’s like if you check out the math, he’s like, McDonald’s actually loses money selling a Big Mac however they make all their profit when somebody gets the fries or the Coke.
I resembled, okay. Teachable and clickfunnels. He’s like, now, you’re losing money selling your potato weapon DVD. You simply got ta sell these guys french fries and a coke and after that you’ll pay, and I resembled, I still don’t rather get it.
He’s like, if somebody acquires this, like what’s the next point you can do? Teachable and clickfunnels. If you were attempting to offer this person, what’s the next thing you could offer them with? And also I stated well, when somebody purchases the DVD the most aggravating thing is currently they have to go to Home Depot as well as they have to purchase the pipes, and also they need to cut them, and also like all this things to make this incredible gun, and he stated, well what happens if as opposed to you telling them to go acquire the stuff, what happens if you upsold them a set that did this whole thing? I have no idea if this is gon na turn up on the video camera or otherwise yet I assumed it looked kind of cool, therefore he said, make an upsell where you sell them the package.
So here is, below is the kit, so I did some math as well as I began calling about and I located these people in northern Idaho who really made potato weapon kits, as well as I would certainly spend, I would certainly begin selling these for $197, and also now this became my very first funnel ever.
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Once more, I didn’t know it was called a funnel at the time, but someone come, they click on the ad, they would see my DVD, they would get my DVD. Teachable and clickfunnels. On the next page, our upsell states hey, the DVD’s coming, do you want me to deliver the pipelines with you as well so it’ll save you a long time? Just $197, people are like that would be amazing, and they ‘d click the switch and they would certainly buy it, all right? Currently, what occurred, if you check out the mathematics, was intriguing is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? To ensure that didn’t alter, but I came right here and I spent $37, so I lost some money, yet then what happened is that one out of three people who purchased the DVD would certainly buy this, right? So allow’s claim I obtained a number of clicks over here, boom, as well as say there’s three people right here that got the DVD.
Among these people after that would certainly go and purchase this. Teachable and clickfunnels. For every DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I separate it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, seven plus 5 equates to 12, nine, 10, 102.
So now I was making $102 for every single person that purchased the DVD, does that make sense? ‘Cause one out of 3 bought the package also, okay? So now I got on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I placed $50 in, I got $102 back, fine, and all of a unexpected, I started looking, I was like I am the most intelligent guy to life once again. Teachable and clickfunnels. I spent $50, I come back $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and after that I realized wait a minute, potato weapons are great, but the marketplace’s such as this little.
Like what other markets could I do this with? As well as I began thinking, I stated well, what if I did this in speed analysis? I met a individual that was the globe’s fastest viewers, Howard Berg, and so we set up a funnel for speed analysis as well as it functioned, and we said, what if we did this in the dating market? And I found a person that was a dating expert, we connected it in.
Suppose we did this with supplements? What if we did? And also we started doing this, and also the funnels undoubtedly modify every single time, yet the concepts coincide, as well as I became stressed, and over the next five or 6 years, I launched over 100 various funnels in 100 different markets and became obsessed with it and also it became a lot enjoyable, however this concept of a funnel operate in any type of business, therefore what I want you men to understand is this is how basic it truly is.
It’s not some complicated thing. Teachable and clickfunnels. Sometimes we obtain all made complex. It’s very easy, so like we get an ad to sell something. Someone acquires that thing, after that what’s the next sensible point they require? Well, if they purchased a potato gun, the next thing they need is they require a potato weapon kit, and that becomes my funnel, which’s type of what we take people via.
All right, wish you enjoyed that tutorial regarding just how I transformed one of my leisure activities into a sales funnel as well as transformed it right into money and also exactly how you can do it as well. Teachable and clickfunnels. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test along with a whole bunch of other truly cool bonus offers that you are gon na love, and also on top of that I desire you to stay tuned ’cause the next video is coming up here in about 5 secs.
I’m gon na stroll you people with 7 various sales funnel secrets that’ll help increase the conversions as well as how much money you make on each of your funnels. Teachable and clickfunnels.
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