Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Sweet Petes Click funnels
Hey everyone, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, and also to do that I want to show you guys my extremely first sales funnel I built as a newbie. Sweet petes click funnels.
In fact, this is a picture of me here on the slide. This is me with my shaved head making a potato gun. Sweet petes click funnels. This is the really first, among the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, but we’re gon na talk about just the basic concepts behind a sales funnel because I think in the beginning people obtain all made complex, like oh, it’s gon na be truly hard, it’s gon na be hard, however I desire you to comprehend this is truly, truly basic.
So here is an actual potato gun. I don’t know if you can see it on the cam or not, however we’re gon na stroll you men through this. Sweet petes click funnels. When I first developed this with my pal Nate Plohn, I was most likely to college at the time, I was attempting to determine like exactly how do I earn money online, as well as a person claimed you need to sell information products.
I resembled, that’s awesome, but I don’t know anything concerning anything, and after that that weekend break was spring break, and also Nate and I went and we made potato guns and also had a wonderful weekend, and then fast forward to like the next Monday, I’m back in college, sitting there type of like doing the bored institution thing, and all of a unexpected I resembled wait a min, I understand how to make a potato weapon now.
Sweet petes click funnels. That’s information, can I create a product regarding that? Therefore I was flipping out, I went on the internet. At the time, there’s a website you could browse to see how many people were searching for different search phrases and also there were 18,000 people a month searching for the phrase exactly how to make a potato gun or potato gun strategies or spud weapon strategies, and also nobody had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we went down to Home Depot, we obtained a camera out, we recorded this whole thing, and also we made our very first, very first product, and I place it online and I really did not recognize exactly how to sell anything so I just had like a basic website.
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The website was like hey, come and also acquire my thing, and after that I mosted likely to this point called Google. Sweet petes click funnels. You men might have heard of it before, as well as on Google they had these things right here, and also on the side there were these ads, and so I would certainly spend for the Google ad, a person would certainly click on the ad, they ‘d come over below, they would see this thing, as well as they would certainly resemble oh my gosh, I should get this DVD so I can learn exactly how to make a potato weapon, and also a few of them would certainly provide me money, and also at first when we first began selling this, we were selling it for $37 a item, therefore people would certainly get that, and that was my business, as well as I remember putting the ads up and I was investing regarding $10 a day.
Let me do the math over right here, so I was spending $10 a day in ads over here, and also from that I was averaging about one sale a day, fine? Now, as a university child, I’m checking out this and also I stated all right, I offer Mr.Google $10 and then he gives me back 37. That implies I got $27 to place in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I put 27 in my pocket, and also I kept doing this, and also I resembled I am the smartest man active, and then something evil occurred.
The individuals over at Google determined they wished to make more money, therefore they transformed their algorithms. I’m not gon na get into that, however they changed their algorithm, therefore no longer was it like I spend $10 as well as I make 37.
Sweet petes click funnels. Rather, I began spending $10. Excuse me, like my ad cost rose so I began spending $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the toolbox, but I gave Google $50 as well as they provided me back 37, and I resembled delay, I lost money, and afterwards I provided 50 as well as I lost 37.
That’s 3 or 4 days, I’m like wait a min. This video game draws, I’m losing, and so I turned my ads off. I’m like I can not play this video game, and I bear in mind being annoyed, as well as someday I obtained a call from my friend, as well as my friend had a comparable business to me.
He stated, hi Russell, I think I figured it out. I stated, figured what out? Sweet petes click funnels. He’s like, I quit, and he didn’t call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, one time deal.
He claimed, what I did is that every single person who got my product, I after that upsold them something else, as well as I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you recognize how you go to McDonald’s as well as you experience the drive-through and you’re like, hey, I want to order a Big Mac, as well as the guy’s like cool, do you wish to extremely dimension it? Do you want french fries and also a coke with that said? And also he starts providing you upsells.
I’m like yeah, and also he’s like if you take a look at the math, he’s like, McDonald’s actually loses money selling a Big Mac but they make all their earnings when a person purchases the french fries or the Coke.
I was like, fine. Sweet petes click funnels. He’s like, today, you’re losing money selling your potato gun DVD. You simply obtained ta sell these people fries and a coke and after that you’ll pay, and I resembled, I still do not quite get it.
He’s like, if a person acquires this, like what’s the next thing you can do? Sweet petes click funnels. If you were attempting to offer this person, what’s the next point you could serve them with? And also I stated well, when a person buys the DVD one of the most irritating point is currently they need to go to Home Depot and they have to buy the pipelines, and they have to reduce them, and also like all this stuff to make this amazing gun, as well as he said, well what if instead of you telling them to go get the stuff, what if you upsold them a kit that did this whole thing? I have no idea if this is gon na turn up on the camera or not yet I assumed it looked sort of cool, and so he claimed, make an upsell where you sell them the package.
So right here is, below is the package, so I did some math and also I began calling about and also I found these individuals in northern Idaho that in fact made potato gun packages, and I would spend, I would certainly start selling these for $197, and now this became my really first funnel ever before.
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Again, I didn’t understand it was called a funnel at the time, yet somebody come, they click the ad, they would certainly see my DVD, they would get my DVD. Sweet petes click funnels. On the next page, our upsell states hey, the DVD’s coming, do you want me to deliver the pipes with you as well so it’ll conserve you some time? Just $197, people resemble that would be superb, and also they would certainly click the button and they would certainly buy it, okay? Currently, what occurred, if you take a look at the math, was intriguing is that Google didn’t alter their ad costs.
They still were billing me $50 a day, right? To make sure that really did not change, yet I came below and also I spent $37, so I lost some money, however then what took place is that out of three people who purchased the DVD would certainly get this, right? So allow’s claim I got a lot of clicks over here, boom, as well as claim there’s three people right here that bought the DVD.
Among these people then would certainly go and also purchase this. Sweet petes click funnels. For every single DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I separate it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus five amounts to 12, 9, 10, 102.
So currently I was making $102 for every single individual that bought the DVD, does that make good sense? ‘Cause one out of 3 purchased the package as well, fine? So currently I got on Google, I was paying $50 a day in ads, but I was making, usually, $102 a day.
I put $50 in, I got $102 back, fine, and all of a sudden, I started looking, I resembled I am the smartest man to life once again. Sweet petes click funnels. I invested $50, I return $102, therefore I was back in business, potato weapon sales were cranking, I was having a good time, and afterwards I realized wait a min, potato weapons are great, but the marketplace’s such as this little.
Like what various other markets could I do this with? As well as I started assuming, I said well, what if I did this in rate analysis? I fulfilled a individual who was the globe’s fastest reader, Howard Berg, therefore we set up a funnel for rate reading as well as it worked, as well as we claimed, what if we did this in the dating market? As well as I discovered somebody who was a dating expert, we plugged it in.
Suppose we did this with supplements? Suppose we did? And also we started doing this, and also the funnels obviously tweak every time, however the concepts are the same, as well as I ended up being obsessed, and also over the next five or 6 years, I introduced over 100 different funnels in 100 different markets as well as ended up being stressed with it as well as it ended up being so much fun, but this concept of a funnel operate in any business, therefore what I want you men to comprehend is this is how straightforward it really is.
It’s not some complex point. Sweet petes click funnels. Occasionally we obtain all made complex. It’s extremely straightforward, so like we get an ad to sell something. Someone purchases that point, after that what’s the next sensible thing they require? Well, if they bought a potato weapon, the next thing they require is they require a potato weapon kit, and that becomes my funnel, and that’s sort of what we take people via.
All right, hope you loved that tutorial about how I turned among my leisure activities right into a sales funnel and transformed it right into money as well as just how you can do it too. Sweet petes click funnels. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial in addition to a whole number of other really cool rewards that you are gon na love, and also in addition to that I desire you to remain tuned ’cause the next video clip is showing up here in regarding five seconds.
I’m gon na stroll you men with 7 different sales funnel keys that’ll help increase the conversions and just how much money you make on each of your funnels. Sweet petes click funnels.
Sweet Petes Click funnels