Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Stephenlarsen Clickfunnels
Hey everyone, this is Russell Brunson, and also today we’re talking about sales funnels tutorials for beginners, and also to do that I wish to reveal you men my really first sales funnel I built as a novice. Stephenlarsen clickfunnels.
As a matter of fact, this is a photo of me right here on the slide. This is me with my cut head making a potato weapon. Stephenlarsen clickfunnels. This is the really first, one of the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, but we’re gon na talk about just the basic concepts behind a sales funnel due to the fact that I assume at first people get all made complex, like oh, it’s gon na be truly difficult, it’s gon na be hard, however I want you to understand this is actually, truly simple.
So right here is an actual potato weapon. I do not recognize if you can see it on the video camera or not, however we’re gon na stroll you individuals with this. Stephenlarsen clickfunnels. When I first developed this with my pal Nate Plohn, I was going to college at the time, I was trying to identify like just how do I earn money on the web, and somebody claimed you should sell information products.
I resembled, that’s awesome, but I do not understand anything about anything, and afterwards that weekend break was spring break, and also Nate as well as I went and we made potato guns and had a terrific weekend break, and then fast forward to such as the next Monday, I’m back in institution, sitting there sort of like doing the bored institution thing, and all of a unexpected I resembled wait a min, I know how to make a potato weapon now.
Stephenlarsen clickfunnels. That’s information, can I create a product about that? And so I was going crazy, I browsed the web. At the time, there’s a website you might browse to see how many people were searching for various search phrases and also there were 18,000 people a month searching for the phrase just how to make a potato gun or potato weapon strategies or potato weapon strategies, as well as no one had a product, and also I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we decreased to Home Depot, we got a video camera out, we shot this whole thing, and we made our extremely first, very first product, and I put it online and I really did not recognize exactly how to sell anything so I just had like a basic website.
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The website was like hello, come and also get my thing, and after that I mosted likely to this thing called Google. Stephenlarsen clickfunnels. You people may have become aware of it previously, as well as on Google they had these things right here, and on the side there were these ads, therefore I would certainly spend for the Google ad, a person would certainly click the ad, they ‘d come over here, they would see this thing, and also they ‘d be like oh my gosh, I have to buy this DVD so I can learn just how to make a potato weapon, and several of them would certainly offer me money, and originally when we first started selling this, we were selling it for $37 a piece, therefore people would certainly acquire that, and that was my business, and also I bear in mind putting the ads up and I was investing regarding $10 a day.
Let me do the mathematics over here, so I was spending $10 a day in ads over here, and from that I was balancing about one sale a day, okay? Now, as a university child, I’m checking out this as well as I stated okay, I offer Mr.Google $10 and after that he offers me back 37. That indicates I got $27 to put in my pocket. Next day I gave Mr. Google $10, he offered me back 37, I put 27 in my pocket, and I maintained doing this, and I was like I am the most intelligent guy active, and afterwards something bad happened.
The individuals over at Google chose they intended to make even more money, and so they changed their formulas. I’m not gon na enter into that, yet they transformed their formula, and so no longer was it like I spend $10 and also I make 37.
Stephenlarsen clickfunnels. Rather, I started spending $10. Excuse me, like my ad cost increased so I began investing $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the tool kit, yet I provided Google $50 and also they provided me back 37, as well as I resembled delay, I lost money, and then I gave them 50 and I lost 37.
That’s three or 4 days, I’m like wait a minute. This video game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this video game, and I keep in mind being discouraged, as well as eventually I got a call from my friend, and my friend had a comparable business to me.
He claimed, hey Russell, I believe I figured it out. I stated, figured what out? Stephenlarsen clickfunnels. He’s like, I quit, and he really did not call it the funnel, he’s like I created this point called an upsell. He called it an OTO, one time offer.
He claimed, what I did is that each and every single individual who bought my product, I then upsold them another thing, and I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, as well as he’s like, well you understand exactly how you go to McDonald’s and also you undergo the drive-through as well as you’re like, hi there, I wish to purchase a Big Mac, and also the guy’s like cool, do you wish to super dimension it? Do you desire fries as well as a coke keeping that? And also he begins supplying you upsells.
I’m like yeah, and also he’s like if you check out the mathematics, he’s like, McDonald’s really loses money selling a Big Mac but they make all their earnings when someone gets the fries or the Coke.
I resembled, alright. Stephenlarsen clickfunnels. He’s like, now, you’re losing money selling your potato gun DVD. You just got ta sell these guys french fries and also a coke and afterwards you’ll pay, and also I resembled, I still do not rather get it.
He’s like, if somebody acquires this, like what’s the next point you can do? Stephenlarsen clickfunnels. If you were attempting to offer he or she, what’s the next point you could serve them with? And I said well, when a person purchases the DVD the most irritating thing is currently they have to go to Home Depot and they need to buy the pipes, and they have to cut them, and like all this things to make this fantastic weapon, and also he said, well suppose as opposed to you telling them to go purchase the stuff, what happens if you upsold them a kit that did this whole thing? I have no suggestion if this is gon na turn up on the electronic camera or otherwise yet I believed it looked sort of cool, therefore he stated, make an upsell where you sell them the set.
So here is, right here is the package, so I did some mathematics as well as I started calling around as well as I located these people in northern Idaho that actually made potato gun sets, as well as I would spend, I would start selling these for $197, as well as currently this became my extremely first funnel ever.
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Once again, I really did not understand it was called a funnel at the time, but somebody come, they click on the ad, they would see my DVD, they would certainly acquire my DVD. Stephenlarsen clickfunnels. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipelines with you too so it’ll conserve you time? Simply $197, people are like that would certainly be great, and they would certainly click the button and they would certainly buy it, fine? Currently, what happened, if you look at the math, was fascinating is that Google really did not transform their ad costs.
They still were billing me $50 a day, right? So that didn’t transform, yet I came here as well as I invested $37, so I lost some money, but then what happened is that one out of three people who purchased the DVD would certainly acquire this, right? So allow’s say I got a bunch of clicks over right here, boom, and also claim there’s three people right here that purchased the DVD.
One of these people after that would go and also purchase this. Stephenlarsen clickfunnels. For each DVD I marketed, so I made $37, 1/3 of those people acquired this, so I take $197, I divide it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus five equates to 12, nine, 10, 102.
So now I was making $102 for each single individual that purchased the DVD, does that make good sense? ‘Cause one out of three acquired the set also, alright? So now I got on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I put $50 in, I obtained $102 back, alright, and all of a sudden, I began looking, I was like I am the smartest man to life once more. Stephenlarsen clickfunnels. I spent $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was having fun, and afterwards I understood wait a minute, potato weapons are great, yet the marketplace’s like this little.
Like what other markets could I do this with? And I began thinking, I claimed well, suppose I did this in rate reading? I met a individual that was the globe’s fastest visitor, Howard Berg, and so we established a funnel for rate analysis and it worked, as well as we said, suppose we did this in the dating market? As well as I found someone that was a dating expert, we plugged it in.
What happens if we did this with supplements? Suppose we did? As well as we started doing this, and the funnels obviously tweak every time, yet the concepts coincide, and also I became stressed, as well as over the next 5 or 6 years, I released over 100 different funnels in 100 different markets and also ended up being consumed with it and it came to be a lot enjoyable, yet this concept of a funnel operate in any kind of business, and so what I desire you individuals to recognize is this is how straightforward it really is.
It’s not some complicated thing. Stephenlarsen clickfunnels. Often we obtain all complicated. It’s really easy, so like we purchase an ad to sell something. Somebody gets that point, after that what’s the next logical thing they require? Well, if they acquired a potato weapon, the next point they need is they require a potato weapon set, and that becomes my funnel, which’s sort of what we take people with.
All right, wish you loved that tutorial about how I transformed among my pastimes into a sales funnel as well as transformed it right into money and also exactly how you can do it also. Stephenlarsen clickfunnels. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test together with a whole lot of various other actually cool rewards that you are gon na love, as well as in addition to that I desire you to remain tuned ’cause the next video clip is coming up here in regarding five seconds.
I’m gon na stroll you people with seven various sales funnel secrets that’ll help increase the conversions and just how much money you make on every one of your funnels. Stephenlarsen clickfunnels.