Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Stephen Larson Clickfunnels
Hey everyone, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, and also to do that I want to show you men my extremely first sales funnel I built as a novice. Stephen larson clickfunnels.
In fact, this is a photo of me here on the slide. This is me with my cut head making a potato gun. Stephen larson clickfunnels. This is the really first, among the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, but we’re gon na talk about simply the basic concepts behind a sales funnel due to the fact that I assume initially people get all made complex, like oh, it’s gon na be really challenging, it’s gon na be hard, but I want you to understand this is actually, truly simple.
So right here is an actual potato gun. I don’t know if you can see it on the electronic camera or otherwise, yet we’re gon na walk you individuals with this. Stephen larson clickfunnels. When I first produced this with my buddy Nate Plohn, I was most likely to university at the time, I was trying to figure out like how do I earn money on the web, as well as a person stated you need to sell information products.
I was like, that’s remarkable, however I do not recognize anything regarding anything, and after that that weekend was springtime break, and Nate as well as I went and also we made potato weapons as well as had a fantastic weekend, and then fast forward to such as the next Monday, I’m back in school, resting there kind of like doing the bored college thing, and all of a unexpected I resembled wait a minute, I know how to make a potato weapon currently.
Stephen larson clickfunnels. That’s information, can I create a product concerning that? Therefore I was going crazy, I browsed the web. At the time, there’s a website you might search to see the amount of people were searching for different search phrases and also there were 18,000 people a month looking for the expression exactly how to make a potato weapon or potato gun strategies or spud gun plans, as well as nobody had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I got Nate, we went down to Home Depot, we obtained a video camera out, we shot this whole thing, and also we made our very first, really first product, and also I put it online and I didn’t recognize exactly how to sell anything so I just had like a basic website.
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The website resembled hey, come as well as buy my point, and then I went to this thing called Google. Stephen larson clickfunnels. You people might have heard of it before, and also on Google they had these points right here, and also on the side there were these ads, and so I would certainly pay for the Google ad, somebody would certainly click the ad, they ‘d come by here, they would certainly see this thing, and they would certainly resemble oh my gosh, I should acquire this DVD so I can learn how to make a potato gun, as well as a few of them would certainly give me money, and at first when we first began selling this, we were selling it for $37 a item, therefore people would certainly purchase that, and that was my business, and also I bear in mind placing the ads up and also I was spending about $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over below, and also from that I was averaging regarding one sale a day, okay? Currently, as a university kid, I’m taking a look at this as well as I claimed fine, I give Mr.Google $10 and afterwards he provides me back 37. That indicates I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and I kept doing this, and I resembled I am the smartest guy to life, and then something wicked happened.
The men over at Google chose they wanted to make even more money, and so they changed their formulas. I’m not gon na get into that, however they altered their algorithm, and so no more was it like I spend $10 as well as I make 37.
Stephen larson clickfunnels. Rather, I began investing $10. Excuse me, like my ad cost rose so I started spending $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the tool kit, but I gave Google $50 and they offered me back 37, and I resembled delay, I lost money, and after that I gave them 50 and also I lost 37.
That’s three or 4 days, I’m like wait a min. This video game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this video game, and I keep in mind being irritated, and someday I obtained a telephone call from my friend, as well as my friend had a similar business to me.
He claimed, hey Russell, I assume I figured it out. I said, figured what out? Stephen larson clickfunnels. He’s like, I stopped, and also he really did not call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one time offer.
He stated, what I did is that each and every single person who acquired my product, I after that upsold them another thing, and I was like, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and he’s like, well you know exactly how you go to McDonald’s as well as you undergo the drive-through and also you’re like, hello, I wish to buy a Big Mac, as well as the dude’s like cool, do you want to super dimension it? Do you desire fries as well as a coke keeping that? And also he begins using you upsells.
I’m like yeah, and he’s like if you consider the math, he’s like, McDonald’s really sheds money selling a Big Mac yet they make all their profit when someone gets the french fries or the Coke.
I was like, okay. Stephen larson clickfunnels. He’s like, now, you’re losing money selling your potato weapon DVD. You just got ta sell these people french fries as well as a coke and then you’ll pay, as well as I was like, I still don’t rather get it.
He’s like, if someone gets this, like what’s the next point you can do? Stephen larson clickfunnels. If you were trying to offer this person, what’s the next point you could offer them with? And I claimed well, when somebody gets the DVD the most bothersome point is currently they have to go to Home Depot and they need to acquire the pipes, and also they need to reduce them, and like all this things to make this amazing weapon, and also he said, well what happens if as opposed to you telling them to go acquire right stuff, what happens if you upsold them a package that did this whole thing? I have no concept if this is gon na turn up on the camera or otherwise however I thought it looked kind of cool, and so he claimed, make an upsell where you sell them the kit.
So here is, right here is the kit, so I did some math and also I started calling around as well as I discovered these men in northern Idaho who in fact made potato weapon sets, and I would certainly spend, I would certainly start selling these for $197, and also now this became my really first funnel ever.
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Once more, I really did not recognize it was called a funnel at the time, but someone come, they click the ad, they would see my DVD, they would get my DVD. Stephen larson clickfunnels. On the next page, our upsell says hey, the DVD’s coming, do you want me to deliver the pipes with you also so it’ll save you a long time? Just $197, people are like that would be fantastic, as well as they would certainly click the button and also they would certainly buy it, all right? Now, what happened, if you check out the math, was fascinating is that Google didn’t alter their ad costs.
They still were charging me $50 a day, right? So that really did not transform, yet I came here as well as I spent $37, so I lost some money, however after that what happened is that out of 3 people who bought the DVD would purchase this, right? So let’s say I obtained a bunch of clicks over here, boom, and claim there’s three people right here that bought the DVD.
Among these people then would certainly go as well as get this. Stephen larson clickfunnels. For every DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I divide it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus five amounts to 12, 9, 10, 102.
So currently I was making $102 for every single person that purchased the DVD, does that make sense? ‘Cause one out of three purchased the kit too, alright? So currently I got on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I placed $50 in, I got $102 back, alright, and all of a abrupt, I started looking, I resembled I am the most intelligent guy to life once more. Stephen larson clickfunnels. I invested $50, I return $102, and so I was back in business, potato weapon sales were cranking, I was having a good time, and afterwards I recognized wait a minute, potato weapons are good, but the market’s like this little.
Like what various other markets could I do this with? As well as I started thinking, I said well, what happens if I did this in rate analysis? I fulfilled a man who was the globe’s fastest reader, Howard Berg, and so we set up a funnel for rate reading as well as it worked, and also we said, suppose we did this in the dating market? And I located a person who was a dating expert, we plugged it in.
Suppose we did this with supplements? What if we did? As well as we began doing this, as well as the funnels clearly modify every time, but the concepts coincide, and I became consumed, and also over the next five or 6 years, I introduced over 100 different funnels in 100 various markets as well as became stressed with it and it came to be a lot enjoyable, but this idea of a funnel works in any type of business, and so what I want you people to recognize is this is exactly how easy it actually is.
It’s not some difficult point. Stephen larson clickfunnels. Sometimes we get all made complex. It’s really easy, so like we acquire an ad to sell something. Somebody purchases that thing, after that what’s the next sensible point they need? Well, if they got a potato weapon, the next point they need is they need a potato gun set, and that becomes my funnel, which’s type of what we take people with.
All right, hope you loved that tutorial about how I transformed one of my hobbies right into a sales funnel and also turned it right into money as well as how you can do it also. Stephen larson clickfunnels. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial together with a whole bunch of various other actually cool bonuses that you are gon na love, and also in addition to that I desire you to stay tuned ’cause the next video is showing up below in regarding 5 secs.
I’m gon na stroll you individuals with 7 various sales funnel secrets that’ll help increase the conversions as well as just how much money you make on each of your funnels. Stephen larson clickfunnels.
Stephen Larson Clickfunnels