Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Site: Clickfunnels Contest
Hey everyone, this is Russell Brunson, and today we’re discussing sales funnels tutorials for beginners, and to do that I wish to reveal you men my extremely first sales funnel I built as a beginner. Site: clickfunnels contest.
In fact, this is a image of me below on the slide. This is me with my cut head making a potato gun. Site: clickfunnels contest. This is the very first, among the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, but we’re gon na discuss simply the basic concepts behind a sales funnel because I assume in the beginning people obtain all made complex, like oh, it’s gon na be really hard, it’s gon na be hard, however I want you to understand this is really, truly easy.
So below is an real potato gun. I don’t recognize if you can see it on the electronic camera or not, however we’re gon na walk you guys with this. Site: clickfunnels contest. When I first developed this with my buddy Nate Plohn, I was most likely to college at the time, I was attempting to find out like just how do I make money online, and also someone stated you need to sell information products.
I was like, that’s awesome, however I don’t recognize anything about anything, and afterwards that weekend break was springtime break, and Nate as well as I went and also we made potato guns and also had a fantastic weekend break, and after that fast forward to such as the next Monday, I’m back in school, resting there kind of like doing the bored school point, and all of a unexpected I resembled wait a min, I recognize just how to make a potato weapon currently.
Site: clickfunnels contest. That’s information, can I create a product about that? Therefore I was freaking out, I went online. At the time, there’s a website you might look to see the number of people were searching for various keywords as well as there were 18,000 people a month searching for the phrase how to make a potato weapon or potato gun plans or potato weapon strategies, and also nobody had a product, as well as I was like light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we decreased to Home Depot, we obtained a video camera out, we filmed this whole thing, as well as we made our extremely first, very first product, as well as I put it online as well as I didn’t know just how to sell anything so I just had like a basic website.
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The website resembled hey, come as well as acquire my point, and after that I mosted likely to this point called Google. Site: clickfunnels contest. You people might have heard of it in the past, and on Google they had these things right here, and on the side there were these ads, and so I would pay for the Google ad, somebody would certainly click the ad, they ‘d come here, they would certainly see this point, as well as they ‘d be like oh my gosh, I should acquire this DVD so I can learn how to make a potato weapon, as well as some of them would certainly give me money, as well as at first when we first started selling this, we were selling it for $37 a piece, therefore people would get that, and that was my business, and I remember placing the ads up and also I was spending about $10 a day.
Let me do the math over below, so I was spending $10 a day in ads over here, and from that I was balancing concerning one sale a day, all right? Currently, as a college kid, I’m checking out this as well as I said okay, I give Mr.Google $10 and then he offers me back 37. That implies I got $27 to put in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I placed 27 in my pocket, as well as I maintained doing this, as well as I was like I am the most intelligent guy to life, and afterwards something bad occurred.
The guys over at Google chose they wanted to make more money, and so they altered their formulas. I’m not gon na enter that, yet they altered their algorithm, and so no more was it like I spend $10 and also I make 37.
Site: clickfunnels contest. Instead, I started investing $10. Excuse me, like my ad cost went up so I began spending $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the tool kit, yet I gave Google $50 as well as they offered me back 37, and I was like wait, I lost money, and afterwards I provided 50 and I lost 37.
That’s three or four days, I’m like wait a min. This game draws, I’m losing, therefore I transformed my ads off. I’m like I can not play this game, and I remember being frustrated, and also one day I got a call from my friend, and also my friend had a similar business to me.
He said, hello Russell, I believe I figured it out. I stated, figured what out? Site: clickfunnels contest. He’s like, I quit, and he really did not call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, one-time offer.
He said, what I did is that every single person who acquired my product, I then upsold them another thing, as well as I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and he’s like, well you recognize how you most likely to McDonald’s and you go through the drive-through as well as you’re like, hi, I intend to purchase a Big Mac, as well as the man’s like cool, do you wish to very dimension it? Do you desire fries and also a coke with that? And he starts supplying you upsells.
I’m like yeah, and also he’s like if you consider the math, he’s like, McDonald’s in fact loses money selling a Big Mac yet they make all their earnings when somebody gets the fries or the Coke.
I resembled, alright. Site: clickfunnels contest. He’s like, now, you’re losing money selling your potato gun DVD. You simply got ta sell these guys french fries and a coke and after that you’ll pay, and I resembled, I still don’t rather get it.
He’s like, if somebody acquires this, like what’s the next thing you can do? Site: clickfunnels contest. If you were trying to serve this person, what’s the next thing you could offer them with? And also I claimed well, when someone buys the DVD one of the most frustrating thing is now they have to go to Home Depot and also they have to get the pipelines, as well as they need to cut them, and like all this stuff to make this incredible weapon, as well as he stated, well what happens if instead of you telling them to go purchase right stuff, what happens if you upsold them a kit that did this whole thing? I have no suggestion if this is gon na appear on the video camera or otherwise but I thought it looked sort of cool, and so he claimed, make an upsell where you sell them the set.
So below is, below is the set, so I did some mathematics and also I started calling around and also I discovered these men in north Idaho that in fact made potato gun packages, as well as I would certainly spend, I would certainly begin selling these for $197, and now this became my really first funnel ever.
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Once again, I didn’t understand it was called a funnel at the time, however a person come, they click on the ad, they would see my DVD, they would get my DVD. Site: clickfunnels contest. On the next page, our upsell says hey, the DVD’s coming, do you want me to ship the pipes with you too so it’ll conserve you a long time? Simply $197, people are like that would certainly be great, and also they would certainly click the switch and they would buy it, alright? Currently, what occurred, if you look at the math, was interesting is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? So that really did not change, but I came below as well as I invested $37, so I lost some money, yet then what happened is that one out of three people who acquired the DVD would certainly acquire this, right? So let’s say I obtained a number of clicks over right here, boom, and claim there’s three people right here that acquired the DVD.
One of these people after that would go as well as get this. Site: clickfunnels contest. For every single DVD I marketed, so I made $37, 1/3 of those people bought this, so I take $197, I split it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 equates to 12, 9, 10, 102.
So now I was making $102 for each single individual that bought the DVD, does that make good sense? ‘Cause one out of three got the set too, okay? So currently I was on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I put $50 in, I got $102 back, okay, and all of a abrupt, I began looking, I was like I am the most intelligent guy to life once again. Site: clickfunnels contest. I spent $50, I get back $102, and so I was back in business, potato weapon sales were cranking, I was enjoying, and then I realized wait a min, potato guns are excellent, however the marketplace’s similar to this little.
Like what other markets could I do this with? And I started believing, I stated well, what if I did this in rate reading? I met a person who was the globe’s fastest viewers, Howard Berg, therefore we established a funnel for rate analysis as well as it worked, as well as we stated, suppose we did this in the dating market? And also I found a person that was a dating expert, we connected it in.
What if we did this with supplements? What if we did? And also we started doing this, and also the funnels certainly fine-tune every time, yet the concepts coincide, and I came to be consumed, and over the next five or 6 years, I launched over 100 different funnels in 100 different markets and also ended up being consumed with it and it came to be a lot enjoyable, however this concept of a funnel operate in any type of business, therefore what I want you men to recognize is this is how straightforward it actually is.
It’s not some complicated point. Site: clickfunnels contest. Occasionally we obtain all complicated. It’s extremely straightforward, so like we purchase an ad to sell something. Somebody buys that thing, after that what’s the next logical point they require? Well, if they acquired a potato weapon, the next point they require is they require a potato weapon set, and that becomes my funnel, and that’s kind of what we take people with.
All right, hope you enjoyed that tutorial concerning exactly how I transformed one of my leisure activities into a sales funnel and transformed it into money and just how you can do it as well. Site: clickfunnels contest. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial together with a whole lot of various other really cool incentives that you are gon na love, and also on top of that I desire you to stay tuned ’cause the next video clip is turning up here in about five seconds.
I’m gon na stroll you men via 7 various sales funnel secrets that’ll help increase the conversions and also just how much money you make on each of your funnels. Site: clickfunnels contest.
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