Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Ship Dvd On Demand Clickfunnels
Hey everybody, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, as well as to do that I intend to show you individuals my really first sales funnel I built as a beginner. Ship dvd on demand clickfunnels.
Actually, this is a photo of me below on the slide. This is me with my cut head making a potato weapon. Ship dvd on demand clickfunnels. This is the extremely first, one of the extremely first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na speak about simply the basic concepts behind a sales funnel since I believe at first people get all made complex, like oh, it’s gon na be actually hard, it’s gon na be hard, but I want you to recognize this is truly, truly straightforward.
So right here is an real potato weapon. I don’t recognize if you can see it on the video camera or not, but we’re gon na walk you guys with this. Ship dvd on demand clickfunnels. When I first developed this with my buddy Nate Plohn, I was most likely to college at the time, I was trying to identify like how do I generate income on the Internet, as well as someone claimed you ought to sell information products.
I was like, that’s incredible, however I don’t know anything regarding anything, and afterwards that weekend was springtime break, and also Nate as well as I went as well as we made potato weapons as well as had a terrific weekend, and afterwards fast forward to such as the next Monday, I’m back in school, resting there type of like doing the bored college point, and all of a unexpected I was like wait a min, I recognize just how to make a potato weapon now.
Ship dvd on demand clickfunnels. That’s information, can I create a product regarding that? And so I was going crazy, I went on the internet. At the time, there’s a website you can search to see how many people were looking for various keywords as well as there were 18,000 people a month searching for the expression exactly how to make a potato gun or potato weapon plans or potato gun plans, and no one had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we went down to Home Depot, we obtained a video camera out, we filmed this whole thing, as well as we made our very first, extremely first product, and I put it online and I didn’t understand exactly how to sell anything so I simply had like a basic website.
Choosing A Clickfunnels Alternative – Ship Dvd On Demand Clickfunnels
The website was like hi, come and acquire my thing, and afterwards I went to this point called Google. Ship dvd on demand clickfunnels. You people may have come across it in the past, and also on Google they had these points right here, as well as on the side there were these ads, therefore I would pay for the Google ad, a person would click on the ad, they ‘d come below, they would see this point, as well as they ‘d resemble oh my gosh, I must purchase this DVD so I can learn just how to make a potato gun, and some of them would give me money, as well as initially when we first started selling this, we were selling it for $37 a item, and so people would certainly get that, which was my business, and also I bear in mind placing the ads up and also I was investing concerning $10 a day.
Let me do the mathematics over below, so I was spending $10 a day in ads over here, as well as from that I was averaging about one sale a day, all right? Now, as a college youngster, I’m taking a look at this as well as I claimed all right, I give Mr.Google $10 and then he offers me back 37. That indicates I got $27 to put in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I put 27 in my pocket, as well as I maintained doing this, and also I was like I am the most intelligent guy active, and after that something bad happened.
The individuals over at Google decided they wanted to make even more money, and so they changed their formulas. I’m not gon na enter into that, however they changed their algorithm, and so no more was it like I spend $10 and I make 37.
Ship dvd on demand clickfunnels. Instead, I began investing $10. Excuse me, like my ad price increased so I started spending $50 a day to make one sale, fine? Now I’m not the sharpest tool in the toolbox, but I offered Google $50 as well as they offered me back 37, as well as I resembled delay, I lost money, and after that I provided 50 and also I lost 37.
That’s 3 or 4 days, I’m like wait a min. This game draws, I’m losing, therefore I turned my ads off. I’m like I can’t play this game, and also I bear in mind being frustrated, and eventually I got a telephone call from my friend, and also my friend had a comparable business to me.
He stated, hi there Russell, I assume I figured it out. I said, figured what out? Ship dvd on demand clickfunnels. He’s like, I stopped, and also he didn’t call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, once offer.
He said, what I did is that every single person that purchased my product, I then upsold them something else, and I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and he’s like, well you know exactly how you go to McDonald’s as well as you go through the drive-through and also you’re like, hello, I wish to buy a Big Mac, as well as the dude’s like cool, do you intend to super dimension it? Do you want french fries as well as a coke keeping that? And he begins using you upsells.
I’m like yeah, and also he’s like if you take a look at the math, he’s like, McDonald’s really sheds money selling a Big Mac yet they make all their revenue when a person gets the french fries or the Coke.
I was like, okay. Ship dvd on demand clickfunnels. He’s like, now, you’re losing money selling your potato gun DVD. You simply got ta sell these people french fries and a coke and afterwards you’ll be profitable, and also I was like, I still do not fairly get it.
He’s like, if someone buys this, like what’s the next thing you can do? Ship dvd on demand clickfunnels. If you were attempting to offer this person, what’s the next point you could offer them with? As well as I said well, when someone purchases the DVD the most bothersome point is now they have to go to Home Depot and they need to purchase the pipelines, as well as they have to reduce them, and also like all this things to make this incredible weapon, and he stated, well suppose as opposed to you telling them to go get right stuff, what if you upsold them a set that did this whole thing? I have no suggestion if this is gon na turn up on the video camera or otherwise however I assumed it looked type of cool, therefore he said, make an upsell where you sell them the kit.
So right here is, below is the kit, so I did some mathematics and also I started calling around and I found these guys in northern Idaho that really made potato weapon kits, as well as I would spend, I would certainly start selling these for $197, and also currently this became my extremely first funnel ever before.
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Once again, I really did not understand it was called a funnel at the time, yet someone come, they click on the ad, they would see my DVD, they would certainly purchase my DVD. Ship dvd on demand clickfunnels. On the next page, our upsell says hey, the DVD’s coming, do you desire me to deliver the pipes with you also so it’ll save you some time? Simply $197, people are like that would certainly be wonderful, and also they would certainly click the switch and also they would certainly buy it, okay? Currently, what took place, if you look at the mathematics, was fascinating is that Google really did not change their ad costs.
They still were charging me $50 a day, right? So that really did not transform, but I came here and also I invested $37, so I lost some money, yet then what happened is that out of three people that bought the DVD would get this, right? So allow’s state I obtained a number of clicks over right here, boom, and say there’s 3 people right here that bought the DVD.
One of these people after that would go and also purchase this. Ship dvd on demand clickfunnels. For each DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I divide it by 3. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus 5 equates to 12, 9, 10, 102.
So now I was making $102 for every single individual that purchased the DVD, does that make good sense? ‘Cause one out of three purchased the package as well, alright? So currently I was on Google, I was paying $50 a day in ads, but I was making, typically, $102 a day.
I put $50 in, I obtained $102 back, all right, and all of a unexpected, I started looking, I was like I am the smartest male alive once more. Ship dvd on demand clickfunnels. I spent $50, I return $102, and so I was back in business, potato weapon sales were cranking, I was having a good time, and afterwards I recognized wait a min, potato guns are great, however the market’s such as this little.
Like what other markets could I do this with? And also I began assuming, I claimed well, what if I did this in speed analysis? I fulfilled a person who was the globe’s fastest viewers, Howard Berg, and so we set up a funnel for rate reading and it worked, and we claimed, suppose we did this in the dating market? And I found someone that was a dating expert, we connected it in.
What if we did this with supplements? Suppose we did? And we began doing this, and also the funnels obviously fine-tune each and every single time, but the concepts are the same, and also I became consumed, and also over the next five or 6 years, I released over 100 different funnels in 100 different markets as well as ended up being obsessed with it and also it ended up being a lot fun, yet this concept of a funnel works in any kind of business, therefore what I want you people to understand is this is exactly how easy it actually is.
It’s not some complex point. Ship dvd on demand clickfunnels. Occasionally we obtain all complicated. It’s really straightforward, so like we purchase an ad to sell something. Somebody purchases that point, after that what’s the next sensible point they require? Well, if they got a potato gun, the next point they require is they require a potato weapon kit, and that becomes my funnel, and that’s sort of what we take people through.
All right, wish you enjoyed that tutorial regarding how I transformed one of my pastimes right into a sales funnel and transformed it into money and also exactly how you can do it as well. Ship dvd on demand clickfunnels. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test in addition to a whole bunch of various other really cool perks that you are gon na love, and also in addition to that I desire you to remain tuned ’cause the next video is coming up right here in concerning five secs.
I’m gon na walk you guys via seven different sales funnel secrets that’ll help increase the conversions and just how much money you make on every one of your funnels. Ship dvd on demand clickfunnels.
Ship Dvd On Demand Clickfunnels