Sales Funnel Described – Sales Funnel Tutorial For Beginners (Step By Step) – Shared Local Buiness Funnel Clickfunnels
Hey everyone, this is Russell Brunson, as well as today we’re talking about sales funnels tutorials for beginners, as well as to do that I wish to show you individuals my extremely first sales funnel I built as a beginner. Shared local buiness funnel clickfunnels.
Actually, this is a picture of me right here on the slide. This is me with my cut head making a potato weapon. Shared local buiness funnel clickfunnels. This is the really first, among the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, yet we’re gon na talk about just the basic concepts behind a sales funnel because I assume initially people get all complicated, like oh, it’s gon na be truly tough, it’s gon na be hard, however I desire you to recognize this is really, really straightforward.
So below is an actual potato weapon. I don’t understand if you can see it on the video camera or not, but we’re gon na stroll you men via this. Shared local buiness funnel clickfunnels. When I first produced this with my pal Nate Plohn, I was most likely to college at the time, I was trying to find out like how do I generate income on the web, and also someone stated you ought to sell information products.
I resembled, that’s amazing, yet I don’t understand anything regarding anything, and afterwards that weekend break was springtime break, as well as Nate and I went as well as we made potato weapons as well as had a terrific weekend break, and after that fast forward to like the next Monday, I’m back in college, resting there kind of like doing the bored school thing, and all of a sudden I resembled wait a min, I understand just how to make a potato weapon currently.
Shared local buiness funnel clickfunnels. That’s information, can I create a product regarding that? Therefore I was flipping out, I went online. At the time, there’s a website you could look to see the amount of people were looking for different key words and there were 18,000 people a month searching for the phrase how to make a potato weapon or potato gun plans or potato weapon plans, as well as nobody had a product, and I was like light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we went down to Home Depot, we got a camera out, we recorded this whole thing, and we made our really first, extremely first product, and also I place it online and I didn’t recognize just how to sell anything so I just had like a basic website.
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The website resembled hey, come and also purchase my point, and after that I went to this thing called Google. Shared local buiness funnel clickfunnels. You men might have become aware of it in the past, and also on Google they had these things right here, as well as on the side there were these ads, and so I would certainly spend for the Google ad, someone would click the ad, they ‘d come over here, they would certainly see this point, and also they would certainly be like oh my gosh, I must purchase this DVD so I can learn just how to make a potato gun, and some of them would certainly provide me money, as well as originally when we first began selling this, we were selling it for $37 a piece, therefore people would certainly acquire that, and that was my business, and I keep in mind putting the ads up and I was spending about $10 a day.
Let me do the math over right here, so I was investing $10 a day in ads over below, as well as from that I was averaging concerning one sale a day, okay? Now, as a college child, I’m checking out this and also I said okay, I provide Mr.Google $10 and after that he offers me back 37. That implies I got $27 to place in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I put 27 in my pocket, and I maintained doing this, and also I resembled I am the most intelligent guy alive, and then something evil happened.
The people over at Google decided they intended to make even more money, therefore they altered their algorithms. I’m not gon na enter into that, but they altered their algorithm, therefore no longer was it like I spend $10 and also I make 37.
Shared local buiness funnel clickfunnels. Instead, I began investing $10. Excuse me, like my ad price went up so I started spending $50 a day to make one sale, all right? Now I’m not the sharpest tool in the tool kit, yet I gave Google $50 and they provided me back 37, and also I resembled delay, I lost money, and after that I provided 50 as well as I lost 37.
That’s 3 or four days, I’m like wait a min. This game sucks, I’m losing, therefore I turned my ads off. I’m like I can’t play this video game, as well as I bear in mind being frustrated, as well as eventually I obtained a telephone call from my friend, as well as my friend had a comparable business to me.
He said, hi Russell, I think I figured it out. I stated, figured what out? Shared local buiness funnel clickfunnels. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, once deal.
He stated, what I did is that every individual who purchased my product, I then upsold them something else, and also I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and also he’s like, well you understand just how you go to McDonald’s and also you go through the drive-through and also you’re like, hey, I want to get a Big Mac, and the dude’s like cool, do you want to incredibly dimension it? Do you desire french fries and also a coke keeping that? And he starts using you upsells.
I’m like yeah, and also he’s like if you consider the mathematics, he’s like, McDonald’s actually loses money selling a Big Mac however they make all their earnings when somebody purchases the fries or the Coke.
I was like, alright. Shared local buiness funnel clickfunnels. He’s like, today, you’re losing money selling your potato gun DVD. You simply got ta sell these individuals fries and a coke and afterwards you’ll pay, and also I was like, I still do not fairly get it.
He’s like, if a person buys this, like what’s the next thing you can do? Shared local buiness funnel clickfunnels. If you were attempting to serve this person, what’s the next thing you could serve them with? And I said well, when a person gets the DVD one of the most annoying point is now they have to go to Home Depot and they need to buy the pipes, and they have to reduce them, and also like all this things to make this outstanding gun, and he claimed, well what if as opposed to you telling them to go acquire right stuff, suppose you upsold them a package that did this whole thing? I have no concept if this is gon na show up on the camera or otherwise yet I assumed it looked sort of cool, therefore he claimed, make an upsell where you sell them the package.
So below is, below is the package, so I did some mathematics and I began calling around and also I found these men in northern Idaho who in fact made potato gun sets, and I would certainly spend, I would certainly begin selling these for $197, as well as currently this became my extremely first funnel ever before.
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Once again, I really did not understand it was called a funnel at the time, yet somebody come, they click on the ad, they would see my DVD, they would acquire my DVD. Shared local buiness funnel clickfunnels. On the next page, our upsell states hey, the DVD’s coming, do you want me to ship the pipes with you too so it’ll save you time? Simply $197, people resemble that would be fantastic, and they ‘d click the switch and they would buy it, alright? Now, what happened, if you look at the math, was interesting is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? So that didn’t transform, but I came below and also I spent $37, so I lost some money, but then what happened is that out of three people that purchased the DVD would certainly purchase this, right? So allow’s claim I got a number of clicks over right here, boom, and also claim there’s three people right here that purchased the DVD.
One of these people after that would go as well as get this. Shared local buiness funnel clickfunnels. For each DVD I marketed, so I made $37, 1/3 of those people bought this, so I take $197, I separate it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 equates to 12, nine, 10, 102.
So now I was making $102 for every single single person that purchased the DVD, does that make sense? ‘Cause one out of 3 purchased the kit also, okay? So now I got on Google, I was paying $50 a day in ads, however I was making, generally, $102 a day.
I put $50 in, I obtained $102 back, fine, and all of a sudden, I began looking, I was like I am the smartest man to life once more. Shared local buiness funnel clickfunnels. I spent $50, I return $102, therefore I was back in business, potato weapon sales were cranking, I was having fun, and then I recognized wait a minute, potato guns are excellent, but the marketplace’s similar to this little.
Like what other markets could I do this with? And I started assuming, I claimed well, what happens if I did this in rate analysis? I satisfied a person who was the world’s fastest viewers, Howard Berg, and so we set up a funnel for speed reading and it worked, as well as we stated, what happens if we did this in the dating market? And also I discovered someone that was a dating expert, we plugged it in.
Suppose we did this with supplements? What happens if we did? And also we began doing this, and the funnels undoubtedly fine-tune each and every single time, however the concepts are the same, as well as I ended up being stressed, and also over the next 5 or 6 years, I released over 100 different funnels in 100 various markets as well as became consumed with it as well as it became so much enjoyable, however this idea of a funnel works in any business, therefore what I desire you people to comprehend is this is how basic it truly is.
It’s not some challenging thing. Shared local buiness funnel clickfunnels. Occasionally we get all complicated. It’s extremely easy, so like we purchase an ad to sell something. Someone purchases that thing, after that what’s the next rational thing they need? Well, if they purchased a potato gun, the next thing they need is they require a potato weapon package, and that becomes my funnel, which’s type of what we take people with.
All right, wish you loved that tutorial regarding just how I turned one of my hobbies into a sales funnel and turned it into money and exactly how you can do it also. Shared local buiness funnel clickfunnels. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test along with a whole number of various other really cool incentives that you are gon na love, and also on top of that I want you to stay tuned ’cause the next video is coming up right here in regarding five seconds.
I’m gon na stroll you guys with 7 different sales funnel keys that’ll help increase the conversions as well as how much money you make on each of your funnels. Shared local buiness funnel clickfunnels.
Shared Local Buiness Funnel Clickfunnels