Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Setting Up Membership Clickfunnels
Hey everyone, this is Russell Brunson, and also today we’re talking about sales funnels tutorials for beginners, and to do that I intend to reveal you men my extremely first sales funnel I built as a newbie. Setting up membership clickfunnels.
Actually, this is a image of me here on the slide. This is me with my shaved head making a potato gun. Setting up membership clickfunnels. This is the extremely first, among the very first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na discuss simply the basic concepts behind a sales funnel because I think initially people obtain all complicated, like oh, it’s gon na be actually difficult, it’s gon na be hard, however I want you to comprehend this is truly, really simple.
So right here is an real potato gun. I do not recognize if you can see it on the video camera or otherwise, but we’re gon na walk you men with this. Setting up membership clickfunnels. When I first produced this with my buddy Nate Plohn, I was most likely to college at the time, I was attempting to find out like how do I generate income on the Internet, as well as a person stated you need to sell information products.
I resembled, that’s amazing, however I don’t recognize anything about anything, and afterwards that weekend break was springtime break, and Nate as well as I went and we made potato weapons as well as had a great weekend break, and afterwards fast forward to like the next Monday, I’m back in school, sitting there kind of like doing the bored college point, and all of a sudden I resembled wait a min, I understand how to make a potato gun now.
Setting up membership clickfunnels. That’s information, can I create a product concerning that? And so I was freaking out, I went on the internet. At the time, there’s a website you could search to see the amount of people were searching for different keywords and also there were 18,000 people a month searching for the phrase how to make a potato weapon or potato weapon plans or spud weapon strategies, as well as no one had a product, and also I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we went down to Home Depot, we got a camera out, we recorded this whole thing, and we made our very first, extremely first product, and also I put it online and I really did not understand just how to sell anything so I simply had like a basic website.
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The website resembled hi, come as well as buy my point, and afterwards I went to this point called Google. Setting up membership clickfunnels. You people may have become aware of it previously, and on Google they had these things right here, and also on the side there were these ads, therefore I would spend for the Google ad, a person would click on the ad, they would certainly come below, they would see this point, as well as they ‘d be like oh my gosh, I should get this DVD so I can learn just how to make a potato gun, and a few of them would certainly offer me money, and at first when we first started selling this, we were selling it for $37 a piece, and so people would certainly acquire that, and that was my business, as well as I keep in mind placing the ads up and also I was spending regarding $10 a day.
Let me do the mathematics over here, so I was investing $10 a day in ads over right here, and also from that I was balancing concerning one sale a day, fine? Now, as a university child, I’m taking a look at this as well as I said okay, I give Mr.Google $10 and then he offers me back 37. That suggests I got $27 to place in my pocket. Next day I offered Mr. Google $10, he gave me back 37, I put 27 in my pocket, as well as I maintained doing this, and also I was like I am the most intelligent man alive, and then something wicked took place.
The people over at Google determined they intended to make more money, and so they transformed their algorithms. I’m not gon na enter that, however they altered their algorithm, therefore no more was it like I spend $10 and also I make 37.
Setting up membership clickfunnels. Instead, I began spending $10. Excuse me, like my ad price increased so I started spending $50 a day to make one sale, alright? Currently I’m not the sharpest tool in the toolbox, but I gave Google $50 and they gave me back 37, as well as I was like delay, I lost money, and then I gave them 50 as well as I lost 37.
That’s 3 or 4 days, I’m like wait a min. This video game sucks, I’m losing, and so I turned my ads off. I’m like I can’t play this video game, as well as I remember being irritated, and eventually I obtained a call from my friend, and also my friend had a similar business to me.
He stated, hi Russell, I assume I figured it out. I stated, figured what out? Setting up membership clickfunnels. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once offer.
He stated, what I did is that every person that acquired my product, I after that upsold them another thing, and I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and he’s like, well you understand just how you go to McDonald’s and also you go through the drive-through as well as you’re like, hey, I intend to order a Big Mac, and also the dude’s like cool, do you intend to very dimension it? Do you desire fries as well as a coke with that? As well as he starts providing you upsells.
I’m like yeah, as well as he’s like if you look at the math, he’s like, McDonald’s really loses money selling a Big Mac yet they make all their profit when somebody purchases the french fries or the Coke.
I was like, all right. Setting up membership clickfunnels. He’s like, today, you’re losing money selling your potato weapon DVD. You simply got ta sell these people fries and also a coke and then you’ll pay, and also I was like, I still do not rather get it.
He’s like, if a person buys this, like what’s the next point you can do? Setting up membership clickfunnels. If you were attempting to offer this person, what’s the next point you could serve them with? And I said well, when somebody acquires the DVD the most frustrating thing is currently they need to go to Home Depot as well as they have to purchase the pipelines, and they have to reduce them, as well as like all this things to make this fantastic weapon, and he said, well what happens if rather than you telling them to go acquire right stuff, suppose you upsold them a kit that did this whole thing? I have no idea if this is gon na appear on the camera or not yet I thought it looked type of cool, and so he said, make an upsell where you sell them the set.
So below is, right here is the package, so I did some math and also I started calling about as well as I located these men in north Idaho that actually made potato weapon sets, and also I would spend, I would certainly start selling these for $197, and also currently this became my very first funnel ever.
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Once more, I didn’t know it was called a funnel at the time, but somebody come, they click on the ad, they would certainly see my DVD, they would buy my DVD. Setting up membership clickfunnels. On the next page, our upsell says hey, the DVD’s coming, do you desire me to ship the pipelines with you too so it’ll save you a long time? Just $197, people are like that would certainly be wonderful, and they would certainly click the button as well as they would certainly buy it, fine? Now, what occurred, if you look at the mathematics, was intriguing is that Google didn’t change their ad costs.
They still were billing me $50 a day, right? So that didn’t change, yet I came here as well as I spent $37, so I lost some money, yet after that what occurred is that one out of 3 people who got the DVD would certainly buy this, right? So allow’s say I obtained a bunch of clicks over here, boom, and state there’s three people right here that purchased the DVD.
Among these people after that would certainly go and also buy this. Setting up membership clickfunnels. For every single DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I split it by 3. If I do the math on that, that’s $65. So if I take $65 plus $37, 7 plus five equates to 12, 9, 10, 102.
So currently I was making $102 for every single single person that got the DVD, does that make sense? ‘Cause one out of three acquired the set as well, okay? So now I got on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I put $50 in, I got $102 back, all right, and all of a sudden, I started looking, I was like I am the smartest guy to life once more. Setting up membership clickfunnels. I spent $50, I return $102, therefore I was back in business, potato gun sales were cranking, I was having a good time, and then I understood wait a min, potato guns are excellent, however the marketplace’s similar to this little.
Like what various other markets could I do this with? As well as I started thinking, I stated well, what if I did this in speed analysis? I fulfilled a individual that was the globe’s fastest reader, Howard Berg, and so we established a funnel for rate reading as well as it functioned, and also we said, what happens if we did this in the dating market? As well as I discovered someone that was a dating expert, we connected it in.
Suppose we did this with supplements? What if we did? And we started doing this, and the funnels obviously tweak each and every single time, but the concepts are the same, as well as I came to be obsessed, and also over the next five or six years, I launched over 100 different funnels in 100 various markets as well as became consumed with it and also it came to be so much fun, but this idea of a funnel operate in any kind of business, therefore what I desire you guys to recognize is this is exactly how straightforward it truly is.
It’s not some challenging thing. Setting up membership clickfunnels. In some cases we obtain all complicated. It’s really easy, so like we buy an ad to sell something. Someone purchases that point, then what’s the next sensible thing they require? Well, if they bought a potato weapon, the next point they require is they require a potato gun package, and that becomes my funnel, and that’s type of what we take people via.
All right, wish you liked that tutorial concerning how I turned among my leisure activities right into a sales funnel and also transformed it into money and also exactly how you can do it also. Setting up membership clickfunnels. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial in addition to a whole bunch of various other really cool rewards that you are gon na love, as well as on top of that I want you to stay tuned ’cause the next video clip is showing up right here in concerning 5 seconds.
I’m gon na stroll you individuals via 7 various sales funnel tricks that’ll help increase the conversions and also just how much money you make on each of your funnels. Setting up membership clickfunnels.
Setting Up Membership Clickfunnels