Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Seo And Clickfunnels
Hey everyone, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, and to do that I wish to reveal you guys my very first sales funnel I built as a novice. Seo and clickfunnels.
Actually, this is a image of me right here on the slide. This is me with my cut head making a potato gun. Seo and clickfunnels. This is the extremely first, one of the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, but we’re gon na discuss just the basic concepts behind a sales funnel since I assume at first people get all complicated, like oh, it’s gon na be truly tough, it’s gon na be hard, yet I desire you to comprehend this is really, really simple.
So here is an actual potato weapon. I don’t understand if you can see it on the electronic camera or not, but we’re gon na stroll you people with this. Seo and clickfunnels. When I first created this with my friend Nate Plohn, I was most likely to college at the time, I was trying to figure out like how do I make money on the net, as well as somebody claimed you need to sell information products.
I was like, that’s awesome, yet I do not recognize anything concerning anything, and then that weekend was spring break, as well as Nate and also I went and we made potato weapons as well as had a fantastic weekend, and then fast forward to such as the next Monday, I’m back in college, sitting there sort of like doing the bored institution thing, and all of a sudden I resembled wait a minute, I know exactly how to make a potato gun now.
Seo and clickfunnels. That’s information, can I create a product about that? And so I was freaking out, I browsed the web. At the time, there’s a website you might search to see how many people were searching for different keyword phrases and there were 18,000 people a month searching for the phrase just how to make a potato gun or potato weapon strategies or spud gun plans, and no one had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we decreased to Home Depot, we obtained a video camera out, we shot this whole thing, and also we made our very first, really first product, as well as I place it online and I didn’t know how to sell anything so I just had like a basic website.
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The website resembled hello, come and get my thing, and afterwards I went to this thing called Google. Seo and clickfunnels. You men might have come across it in the past, and on Google they had these things right here, and on the side there were these ads, and so I would pay for the Google ad, somebody would certainly click the ad, they ‘d come here, they would certainly see this thing, as well as they ‘d resemble oh my gosh, I need to purchase this DVD so I can learn exactly how to make a potato gun, as well as a few of them would certainly give me money, as well as initially when we first began selling this, we were selling it for $37 a item, therefore people would certainly buy that, which was my business, and I bear in mind placing the ads up as well as I was investing regarding $10 a day.
Let me do the math over here, so I was investing $10 a day in ads over here, and also from that I was balancing regarding one sale a day, all right? Now, as a college child, I’m checking out this and also I stated okay, I provide Mr.Google $10 and afterwards he offers me back 37. That means I obtained $27 to place in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I placed 27 in my pocket, as well as I maintained doing this, and I was like I am the smartest man to life, and then something evil occurred.
The guys over at Google decided they wanted to make more money, and so they transformed their formulas. I’m not gon na enter into that, but they changed their algorithm, and so no longer was it like I spend $10 as well as I make 37.
Seo and clickfunnels. Rather, I started investing $10. Excuse me, like my ad cost increased so I started investing $50 a day to make one sale, all right? Now I’m not the sharpest tool in the toolbox, however I provided Google $50 as well as they gave me back 37, as well as I resembled wait, I lost money, and afterwards I gave them 50 and I lost 37.
That’s 3 or four days, I’m like wait a min. This game sucks, I’m losing, therefore I transformed my ads off. I’m like I can’t play this video game, and I bear in mind being frustrated, and eventually I got a phone call from my friend, and my friend had a similar business to me.
He said, hi there Russell, I assume I figured it out. I claimed, figured what out? Seo and clickfunnels. He’s like, I stopped, as well as he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, one time deal.
He claimed, what I did is that each and every single individual that acquired my product, I after that upsold them another thing, and also I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, as well as he’s like, well you understand how you most likely to McDonald’s and also you undergo the drive-through as well as you’re like, hey, I intend to buy a Big Mac, and the man’s like cool, do you want to very size it? Do you want french fries and also a coke keeping that? And he begins providing you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s actually loses money selling a Big Mac but they make all their profit when somebody purchases the fries or the Coke.
I was like, okay. Seo and clickfunnels. He’s like, right now, you’re losing money selling your potato weapon DVD. You just got ta sell these men french fries as well as a coke and after that you’ll pay, and I resembled, I still do not fairly get it.
He’s like, if a person acquires this, like what’s the next point you can do? Seo and clickfunnels. If you were trying to offer he or she, what’s the next thing you could offer them with? And I claimed well, when somebody gets the DVD the most frustrating thing is currently they need to go to Home Depot as well as they need to buy the pipelines, as well as they have to cut them, and also like all this stuff to make this remarkable gun, as well as he stated, well what if instead of you telling them to go buy the stuff, suppose you upsold them a package that did this whole thing? I have no idea if this is gon na appear on the cam or otherwise yet I believed it looked kind of cool, therefore he stated, make an upsell where you sell them the set.
So below is, here is the kit, so I did some math as well as I started calling about and I found these men in north Idaho who really made potato gun packages, and also I would spend, I would certainly start selling these for $197, and also currently this became my very first funnel ever before.
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Once again, I didn’t recognize it was called a funnel at the time, yet someone come, they click the ad, they would see my DVD, they would certainly get my DVD. Seo and clickfunnels. On the next page, our upsell claims hey, the DVD’s coming, do you want me to ship the pipelines with you as well so it’ll save you a long time? Simply $197, people are like that would certainly be superb, and they would certainly click the switch and also they would certainly buy it, fine? Currently, what occurred, if you consider the math, was fascinating is that Google didn’t alter their ad costs.
They still were billing me $50 a day, right? So that didn’t change, but I came here and also I spent $37, so I lost some money, however then what happened is that out of three people that purchased the DVD would certainly buy this, right? So allow’s state I got a bunch of clicks over here, boom, and also state there’s three people right here that acquired the DVD.
One of these people after that would certainly go as well as purchase this. Seo and clickfunnels. For every DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I split it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, 7 plus 5 equals 12, 9, 10, 102.
So currently I was making $102 for each single person that got the DVD, does that make sense? ‘Cause one out of 3 purchased the kit as well, alright? So currently I got on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I put $50 in, I obtained $102 back, all right, and all of a abrupt, I started looking, I resembled I am the smartest guy to life once again. Seo and clickfunnels. I invested $50, I come back $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and then I recognized wait a minute, potato weapons are good, yet the market’s similar to this little.
Like what various other markets could I do this with? As well as I began assuming, I said well, suppose I did this in rate reading? I met a person that was the globe’s fastest viewers, Howard Berg, therefore we set up a funnel for rate analysis and it worked, and we said, what happens if we did this in the dating market? As well as I located a person that was a dating expert, we plugged it in.
What happens if we did this with supplements? Suppose we did? As well as we started doing this, as well as the funnels clearly fine-tune every single time, but the concepts are the same, and also I came to be stressed, and over the next 5 or six years, I released over 100 different funnels in 100 different markets and also became consumed with it and also it came to be a lot enjoyable, however this principle of a funnel works in any type of business, and so what I desire you men to comprehend is this is just how straightforward it really is.
It’s not some complicated thing. Seo and clickfunnels. In some cases we obtain all made complex. It’s very simple, so like we purchase an ad to sell something. Somebody acquires that thing, after that what’s the next logical point they need? Well, if they acquired a potato gun, the next thing they require is they require a potato weapon set, and that becomes my funnel, which’s type of what we take people through.
All right, hope you liked that tutorial regarding just how I transformed one of my pastimes right into a sales funnel as well as turned it into money as well as exactly how you can do it as well. Seo and clickfunnels. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test together with a entire number of various other really cool perks that you are gon na love, as well as in addition to that I desire you to stay tuned ’cause the next video is turning up right here in regarding five secs.
I’m gon na walk you guys through seven different sales funnel keys that’ll help increase the conversions and how much money you make on every one of your funnels. Seo and clickfunnels.
Seo And Clickfunnels