Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Rolodex Clickfunnels
Hey everyone, this is Russell Brunson, and also today we’re talking about sales funnels tutorials for beginners, and to do that I want to show you guys my extremely first sales funnel I built as a novice. Rolodex clickfunnels.
As a matter of fact, this is a photo of me right here on the slide. This is me with my shaved head making a potato gun. Rolodex clickfunnels. This is the very first, among the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na discuss just the basic concepts behind a sales funnel due to the fact that I assume in the beginning people obtain all made complex, like oh, it’s gon na be really hard, it’s gon na be hard, however I want you to comprehend this is actually, really easy.
So here is an actual potato weapon. I do not recognize if you can see it on the electronic camera or not, however we’re gon na stroll you people with this. Rolodex clickfunnels. When I first developed this with my buddy Nate Plohn, I was most likely to college at the time, I was attempting to find out like how do I earn money online, and a person claimed you need to sell information products.
I resembled, that’s incredible, but I don’t recognize anything about anything, and afterwards that weekend break was spring break, and Nate and I went and also we made potato guns and also had a terrific weekend, and then fast forward to like the next Monday, I’m back in institution, sitting there sort of like doing the bored college point, and all of a unexpected I resembled wait a minute, I understand exactly how to make a potato weapon currently.
Rolodex clickfunnels. That’s information, can I create a product about that? Therefore I was flipping out, I went on the internet. At the time, there’s a website you might browse to see how many people were looking for various keywords and also there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato gun plans or potato weapon strategies, as well as nobody had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we decreased to Home Depot, we got a video camera out, we recorded this whole thing, and also we made our really first, really first product, and also I place it online and I really did not understand exactly how to sell anything so I simply had like a basic website.
Choosing A Clickfunnels Alternative – Rolodex Clickfunnels
The website was like hi, come and acquire my point, and after that I mosted likely to this thing called Google. Rolodex clickfunnels. You guys may have come across it in the past, and on Google they had these points right here, as well as on the side there were these ads, therefore I would certainly pay for the Google ad, someone would click on the ad, they would certainly come here, they would see this point, as well as they would certainly be like oh my gosh, I need to acquire this DVD so I can learn exactly how to make a potato weapon, as well as several of them would certainly provide me money, and at first when we first began selling this, we were selling it for $37 a item, therefore people would certainly acquire that, and that was my business, and I remember placing the ads up and also I was spending concerning $10 a day.
Let me do the mathematics over below, so I was investing $10 a day in ads over below, and from that I was averaging about one sale a day, alright? Currently, as a university child, I’m checking out this as well as I stated fine, I offer Mr.Google $10 and after that he provides me back 37. That indicates I got $27 to place in my pocket. Next day I gave Mr. Google $10, he provided me back 37, I put 27 in my pocket, as well as I maintained doing this, and I resembled I am the most intelligent male to life, and then something wicked occurred.
The individuals over at Google decided they wanted to make more money, therefore they altered their formulas. I’m not gon na enter that, yet they changed their algorithm, and so no more was it like I spend $10 as well as I make 37.
Rolodex clickfunnels. Instead, I started spending $10. Excuse me, like my ad price rose so I started investing $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the toolbox, however I gave Google $50 as well as they offered me back 37, and I was like wait, I lost money, and afterwards I provided 50 and also I lost 37.
That’s three or 4 days, I’m like wait a minute. This game draws, I’m losing, and so I transformed my ads off. I’m like I can’t play this game, as well as I bear in mind being annoyed, and also eventually I got a telephone call from my friend, and my friend had a comparable business to me.
He claimed, hey Russell, I assume I figured it out. I stated, figured what out? Rolodex clickfunnels. He’s like, I stopped, and also he really did not call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, one time deal.
He said, what I did is that every single person who got my product, I after that upsold them another thing, and I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you understand how you most likely to McDonald’s and also you go through the drive-through and you’re like, hey, I intend to get a Big Mac, as well as the guy’s like cool, do you wish to incredibly size it? Do you desire fries and also a coke with that? As well as he begins using you upsells.
I’m like yeah, and he’s like if you check out the math, he’s like, McDonald’s in fact loses money selling a Big Mac but they make all their revenue when someone acquires the french fries or the Coke.
I resembled, alright. Rolodex clickfunnels. He’s like, now, you’re losing money selling your potato gun DVD. You just got ta sell these guys french fries and also a coke and after that you’ll pay, and I was like, I still do not rather get it.
He’s like, if someone acquires this, like what’s the next point you can do? Rolodex clickfunnels. If you were trying to serve he or she, what’s the next thing you could offer them with? And also I claimed well, when a person acquires the DVD the most irritating point is now they need to go to Home Depot as well as they have to buy the pipelines, and they have to cut them, and also like all this stuff to make this incredible gun, and also he claimed, well what happens if instead of you telling them to go purchase the stuff, suppose you upsold them a package that did this whole thing? I have no idea if this is gon na turn up on the cam or otherwise however I believed it looked type of cool, therefore he stated, make an upsell where you sell them the set.
So below is, right here is the package, so I did some mathematics and I started calling about and also I discovered these individuals in north Idaho who in fact made potato weapon sets, and I would spend, I would start selling these for $197, and currently this became my really first funnel ever before.
Best Clickfunnels Funnels – Rolodex Clickfunnels
Once more, I really did not understand it was called a funnel at the time, yet someone come, they click on the ad, they would see my DVD, they would certainly buy my DVD. Rolodex clickfunnels. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipelines with you also so it’ll conserve you a long time? Simply $197, people are like that would be amazing, as well as they ‘d click the button and also they would buy it, all right? Now, what took place, if you check out the math, was fascinating is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? To make sure that really did not alter, but I came below and also I spent $37, so I lost some money, yet after that what happened is that a person out of 3 people who bought the DVD would acquire this, right? So let’s say I got a number of clicks over below, boom, and also state there’s 3 people right here that bought the DVD.
Among these people after that would certainly go and also purchase this. Rolodex clickfunnels. For each DVD I offered, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 equals 12, 9, 10, 102.
So currently I was making $102 for every single single individual that purchased the DVD, does that make sense? ‘Cause one out of 3 acquired the kit also, fine? So currently I was on Google, I was paying $50 a day in ads, yet I was making, typically, $102 a day.
I put $50 in, I got $102 back, fine, and all of a sudden, I started looking, I resembled I am the smartest guy to life again. Rolodex clickfunnels. I invested $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was enjoying, and afterwards I recognized wait a min, potato guns are excellent, but the marketplace’s such as this little.
Like what other markets could I do this with? As well as I began believing, I stated well, what if I did this in rate reading? I satisfied a person who was the globe’s fastest reader, Howard Berg, and so we set up a funnel for speed reading and also it functioned, and also we claimed, suppose we did this in the dating market? And also I discovered a person who was a dating expert, we connected it in.
What if we did this with supplements? What if we did? And we began doing this, as well as the funnels obviously tweak every single time, however the concepts coincide, as well as I became consumed, and also over the next five or 6 years, I launched over 100 different funnels in 100 different markets and also became stressed with it and also it ended up being a lot fun, however this principle of a funnel works in any type of business, therefore what I desire you guys to understand is this is just how simple it actually is.
It’s not some complicated thing. Rolodex clickfunnels. Occasionally we get all made complex. It’s really basic, so like we purchase an ad to sell something. Someone acquires that point, then what’s the next logical point they require? Well, if they acquired a potato gun, the next thing they require is they need a potato weapon package, and that becomes my funnel, which’s type of what we take people with.
All right, wish you loved that tutorial concerning how I transformed among my leisure activities right into a sales funnel as well as turned it into money and also exactly how you can do it too. Rolodex clickfunnels. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test together with a whole bunch of other really cool bonuses that you are gon na love, and on top of that I want you to remain tuned ’cause the next video is turning up right here in regarding 5 seconds.
I’m gon na stroll you individuals via seven different sales funnel keys that’ll help increase the conversions and also just how much money you make on every one of your funnels. Rolodex clickfunnels.
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