Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Real Estate Investing Training Clickfunnels
Hey everyone, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, and to do that I wish to reveal you individuals my really first sales funnel I built as a newbie. Real estate investing training clickfunnels.
In fact, this is a photo of me below on the slide. This is me with my cut head making a potato weapon. Real estate investing training clickfunnels. This is the very first, one of the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, but we’re gon na discuss simply the basic concepts behind a sales funnel due to the fact that I assume in the beginning people get all made complex, like oh, it’s gon na be really difficult, it’s gon na be hard, however I want you to comprehend this is really, really basic.
So here is an real potato weapon. I don’t recognize if you can see it on the electronic camera or otherwise, yet we’re gon na stroll you individuals with this. Real estate investing training clickfunnels. When I first created this with my pal Nate Plohn, I was most likely to university at the time, I was trying to identify like just how do I make money on the Internet, as well as somebody stated you need to sell information products.
I resembled, that’s awesome, yet I do not understand anything concerning anything, and then that weekend break was spring break, and Nate as well as I went and also we made potato weapons as well as had a wonderful weekend break, and afterwards fast forward to such as the next Monday, I’m back in college, resting there type of like doing the bored school point, and all of a unexpected I was like wait a min, I understand just how to make a potato gun now.
Real estate investing training clickfunnels. That’s information, can I create a product about that? Therefore I was freaking out, I went on the internet. At the time, there’s a website you can look to see the number of people were looking for different keyword phrases and also there were 18,000 people a month looking for the phrase exactly how to make a potato gun or potato gun plans or potato weapon plans, as well as no one had a product, and I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we decreased to Home Depot, we obtained a video camera out, we recorded this whole thing, as well as we made our really first, very first product, and also I place it online and I really did not understand exactly how to sell anything so I just had like a basic website.
Choosing A Clickfunnels Alternative – Real Estate Investing Training Clickfunnels
The website was like hey, come as well as purchase my point, and after that I mosted likely to this point called Google. Real estate investing training clickfunnels. You guys might have become aware of it in the past, and on Google they had these points right here, and on the side there were these ads, and so I would certainly pay for the Google ad, a person would certainly click the ad, they ‘d come here, they would certainly see this point, and also they ‘d be like oh my gosh, I should purchase this DVD so I can learn how to make a potato gun, and also several of them would provide me money, and also initially when we first began selling this, we were selling it for $37 a item, and so people would certainly acquire that, which was my business, and also I remember placing the ads up and also I was investing regarding $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over right here, as well as from that I was averaging regarding one sale a day, fine? Now, as a college child, I’m checking out this and I said fine, I give Mr.Google $10 and afterwards he gives me back 37. That implies I got $27 to put in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and I kept doing this, as well as I resembled I am the smartest male to life, and after that something wicked took place.
The individuals over at Google determined they wanted to make even more money, and so they changed their algorithms. I’m not gon na enter into that, yet they changed their algorithm, therefore no longer was it like I spend $10 and also I make 37.
Real estate investing training clickfunnels. Instead, I began spending $10. Excuse me, like my ad cost rose so I began investing $50 a day to make one sale, okay? Now I’m not the sharpest tool in the toolbox, yet I provided Google $50 and they provided me back 37, as well as I was like delay, I lost money, and after that I provided 50 and I lost 37.
That’s 3 or 4 days, I’m like wait a min. This video game sucks, I’m losing, therefore I transformed my ads off. I’m like I can not play this game, as well as I bear in mind being frustrated, as well as one day I obtained a call from my friend, and my friend had a comparable business to me.
He claimed, hi there Russell, I believe I figured it out. I claimed, figured what out? Real estate investing training clickfunnels. He’s like, I stopped, and also he really did not call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one-time offer.
He stated, what I did is that each and every single individual who bought my product, I after that upsold them another thing, as well as I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you understand just how you most likely to McDonald’s and also you go through the drive-through and you’re like, hey, I wish to order a Big Mac, and the dude’s like cool, do you want to incredibly dimension it? Do you desire french fries as well as a coke with that? As well as he begins supplying you upsells.
I’m like yeah, as well as he’s like if you take a look at the math, he’s like, McDonald’s in fact loses money selling a Big Mac yet they make all their revenue when a person acquires the fries or the Coke.
I was like, okay. Real estate investing training clickfunnels. He’s like, right now, you’re losing money selling your potato gun DVD. You just got ta sell these people fries as well as a coke and afterwards you’ll pay, as well as I was like, I still do not fairly get it.
He’s like, if somebody gets this, like what’s the next thing you can do? Real estate investing training clickfunnels. If you were trying to serve he or she, what’s the next point you could offer them with? And also I stated well, when somebody gets the DVD the most frustrating point is now they need to go to Home Depot and they have to buy the pipes, as well as they need to reduce them, and also like all this things to make this incredible gun, as well as he said, well what if as opposed to you telling them to go purchase right stuff, what happens if you upsold them a kit that did this whole thing? I have no concept if this is gon na turn up on the cam or otherwise however I thought it looked kind of cool, therefore he said, make an upsell where you sell them the kit.
So here is, here is the package, so I did some mathematics and I began calling around as well as I discovered these individuals in north Idaho who in fact made potato weapon kits, and also I would spend, I would start selling these for $197, and now this became my very first funnel ever.
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Again, I really did not know it was called a funnel at the time, but a person come, they click on the ad, they would see my DVD, they would certainly acquire my DVD. Real estate investing training clickfunnels. On the next page, our upsell states hey, the DVD’s coming, do you want me to ship the pipes with you too so it’ll conserve you a long time? Simply $197, people are like that would be wonderful, as well as they would certainly click the switch as well as they would certainly buy it, alright? Now, what occurred, if you look at the mathematics, was interesting is that Google didn’t alter their ad costs.
They still were billing me $50 a day, right? So that really did not transform, but I came right here and also I invested $37, so I lost some money, but then what took place is that a person out of 3 people that bought the DVD would get this, right? So allow’s claim I obtained a number of clicks over here, boom, as well as state there’s 3 people right here that got the DVD.
Among these people after that would go as well as buy this. Real estate investing training clickfunnels. For each DVD I marketed, so I made $37, 1/3 of those people acquired this, so I take $197, I divide it by three. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 equates to 12, nine, 10, 102.
So currently I was making $102 for each single individual that acquired the DVD, does that make sense? ‘Cause one out of three got the package as well, fine? So now I was on Google, I was paying $50 a day in ads, yet I was making, typically, $102 a day.
I put $50 in, I got $102 back, okay, and all of a abrupt, I began looking, I resembled I am the smartest guy to life once again. Real estate investing training clickfunnels. I invested $50, I come back $102, and so I was back in business, potato gun sales were cranking, I was having fun, and after that I understood wait a minute, potato weapons are excellent, however the market’s such as this little.
Like what various other markets could I do this with? And also I started assuming, I said well, what happens if I did this in speed analysis? I satisfied a individual that was the globe’s fastest visitor, Howard Berg, therefore we set up a funnel for rate analysis and also it functioned, as well as we said, what if we did this in the dating market? And also I located someone that was a dating expert, we connected it in.
Suppose we did this with supplements? What if we did? As well as we began doing this, as well as the funnels undoubtedly fine-tune each and every single time, yet the concepts are the same, and I came to be consumed, and also over the next five or six years, I released over 100 various funnels in 100 various markets as well as came to be consumed with it and it ended up being so much fun, but this principle of a funnel works in any kind of business, and so what I desire you guys to comprehend is this is just how basic it actually is.
It’s not some challenging thing. Real estate investing training clickfunnels. Sometimes we get all complicated. It’s very basic, so like we get an ad to sell something. Someone gets that thing, then what’s the next rational thing they need? Well, if they acquired a potato gun, the next point they require is they need a potato gun set, which becomes my funnel, which’s kind of what we take people via.
All right, hope you liked that tutorial regarding exactly how I turned among my hobbies right into a sales funnel as well as turned it into money as well as just how you can do it too. Real estate investing training clickfunnels. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial in addition to a entire number of other truly cool incentives that you are gon na love, as well as in addition to that I want you to remain tuned ’cause the next video is showing up right here in about 5 seconds.
I’m gon na walk you guys via seven different sales funnel keys that’ll help increase the conversions and also how much money you make on each of your funnels. Real estate investing training clickfunnels.
Real Estate Investing Training Clickfunnels