Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Product Bump In Clickfunnels
Hey everyone, this is Russell Brunson, as well as today we’re discussing sales funnels tutorials for beginners, and also to do that I wish to reveal you guys my very first sales funnel I built as a beginner. Product bump in clickfunnels.
As a matter of fact, this is a picture of me right here on the slide. This is me with my cut head making a potato weapon. Product bump in clickfunnels. This is the really first, among the extremely first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, but we’re gon na talk about just the basic concepts behind a sales funnel since I think in the beginning people get all complicated, like oh, it’s gon na be actually difficult, it’s gon na be hard, but I want you to recognize this is really, truly basic.
So here is an real potato gun. I don’t know if you can see it on the camera or otherwise, however we’re gon na walk you people through this. Product bump in clickfunnels. When I first produced this with my friend Nate Plohn, I was most likely to college at the time, I was attempting to figure out like exactly how do I earn money on the web, and someone stated you ought to sell information products.
I resembled, that’s outstanding, yet I do not know anything concerning anything, and then that weekend break was springtime break, as well as Nate and I went as well as we made potato weapons and also had a terrific weekend, and afterwards fast forward to like the next Monday, I’m back in institution, sitting there kind of like doing the bored school point, and all of a unexpected I resembled wait a minute, I understand just how to make a potato weapon now.
Product bump in clickfunnels. That’s information, can I create a product concerning that? And so I was going crazy, I went online. At the time, there’s a website you can look to see the number of people were searching for different keywords and also there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato weapon plans or spud weapon plans, and no one had a product, and I was like light bulb, I’m gon na make a product mentor that.
So I got Nate, we dropped to Home Depot, we got a video camera out, we shot this whole thing, and also we made our really first, extremely first product, as well as I put it online and I really did not recognize exactly how to sell anything so I simply had like a basic website.
Choosing A Clickfunnels Alternative – Product Bump In Clickfunnels
The website was like hi, come and buy my point, and afterwards I mosted likely to this point called Google. Product bump in clickfunnels. You individuals may have come across it before, and on Google they had these things right here, as well as on the side there were these ads, therefore I would certainly pay for the Google ad, somebody would click the ad, they ‘d come by below, they would see this point, as well as they would certainly resemble oh my gosh, I must get this DVD so I can learn exactly how to make a potato weapon, and also several of them would certainly give me money, and also at first when we first started selling this, we were selling it for $37 a item, therefore people would certainly purchase that, and that was my business, and also I keep in mind putting the ads up and I was spending concerning $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over below, and also from that I was averaging regarding one sale a day, fine? Currently, as a college kid, I’m considering this as well as I said fine, I give Mr.Google $10 and then he provides me back 37. That indicates I obtained $27 to put in my pocket. Next day I gave Mr. Google $10, he provided me back 37, I put 27 in my pocket, and also I maintained doing this, and also I was like I am the smartest man active, and after that something bad happened.
The people over at Google determined they intended to make more money, and so they altered their algorithms. I’m not gon na get into that, yet they changed their algorithm, and so no longer was it like I spend $10 and also I make 37.
Product bump in clickfunnels. Instead, I began spending $10. Excuse me, like my ad price went up so I started investing $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the tool kit, however I provided Google $50 and also they offered me back 37, and also I was like delay, I lost money, and then I gave them 50 and also I lost 37.
That’s 3 or four days, I’m like wait a minute. This video game sucks, I’m losing, therefore I turned my ads off. I’m like I can not play this video game, as well as I bear in mind being irritated, and one day I obtained a telephone call from my friend, and also my friend had a comparable business to me.
He said, hey Russell, I believe I figured it out. I claimed, figured what out? Product bump in clickfunnels. He’s like, I stopped, and he really did not call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, one-time offer.
He stated, what I did is that each and every single individual that got my product, I then upsold them something else, as well as I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you know just how you most likely to McDonald’s and you experience the drive-through as well as you’re like, hi, I want to get a Big Mac, as well as the man’s like cool, do you intend to very dimension it? Do you want fries as well as a coke with that? And also he begins supplying you upsells.
I’m like yeah, and also he’s like if you take a look at the math, he’s like, McDonald’s really loses money selling a Big Mac but they make all their earnings when somebody acquires the french fries or the Coke.
I was like, okay. Product bump in clickfunnels. He’s like, today, you’re losing money selling your potato weapon DVD. You simply got ta sell these men french fries and also a coke and afterwards you’ll pay, as well as I resembled, I still do not fairly get it.
He’s like, if a person gets this, like what’s the next point you can do? Product bump in clickfunnels. If you were trying to offer this person, what’s the next point you could offer them with? And I stated well, when somebody acquires the DVD the most bothersome point is now they have to go to Home Depot and they have to get the pipelines, as well as they need to cut them, as well as like all this things to make this outstanding gun, as well as he said, well what if as opposed to you telling them to go get the stuff, what if you upsold them a set that did this whole thing? I have no idea if this is gon na appear on the video camera or not however I believed it looked type of cool, and so he claimed, make an upsell where you sell them the kit.
So below is, here is the package, so I did some math and I started calling around as well as I located these guys in northern Idaho who actually made potato gun kits, and also I would spend, I would certainly begin selling these for $197, and currently this became my really first funnel ever.
Best Clickfunnels Funnels – Product Bump In Clickfunnels
Once again, I really did not understand it was called a funnel at the time, yet somebody come, they click on the ad, they would see my DVD, they would certainly buy my DVD. Product bump in clickfunnels. On the next page, our upsell says hey, the DVD’s coming, do you want me to deliver the pipes with you too so it’ll conserve you some time? Just $197, people are like that would certainly be superb, as well as they would certainly click the switch and they would certainly buy it, okay? Now, what occurred, if you check out the mathematics, was intriguing is that Google really did not transform their ad costs.
They still were billing me $50 a day, right? So that didn’t transform, but I came below as well as I spent $37, so I lost some money, however after that what happened is that a person out of three people who bought the DVD would certainly buy this, right? So allow’s say I obtained a lot of clicks over right here, boom, and also say there’s three people right here that got the DVD.
Among these people after that would certainly go and also purchase this. Product bump in clickfunnels. For every DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 equals 12, nine, 10, 102.
So now I was making $102 for each single person that got the DVD, does that make sense? ‘Cause one out of 3 got the kit also, alright? So now I was on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I placed $50 in, I obtained $102 back, okay, and all of a abrupt, I started looking, I was like I am the most intelligent male active again. Product bump in clickfunnels. I spent $50, I come back $102, therefore I was back in business, potato weapon sales were cranking, I was having fun, and afterwards I understood wait a minute, potato weapons are good, yet the market’s similar to this little.
Like what various other markets could I do this with? And I started assuming, I stated well, what if I did this in speed analysis? I met a man that was the globe’s fastest reader, Howard Berg, and so we set up a funnel for rate analysis as well as it functioned, and also we said, what if we did this in the dating market? As well as I located a person who was a dating expert, we connected it in.
Suppose we did this with supplements? What happens if we did? And we began doing this, and the funnels certainly fine-tune every time, yet the concepts coincide, as well as I became consumed, as well as over the next 5 or six years, I launched over 100 different funnels in 100 various markets and became consumed with it as well as it came to be a lot fun, but this concept of a funnel operate in any business, and so what I want you individuals to understand is this is how simple it really is.
It’s not some challenging thing. Product bump in clickfunnels. Occasionally we obtain all made complex. It’s extremely easy, so like we buy an ad to sell something. Someone buys that point, then what’s the next rational thing they require? Well, if they got a potato gun, the next point they need is they require a potato gun package, and that becomes my funnel, which’s kind of what we take people via.
All right, hope you enjoyed that tutorial concerning just how I turned among my hobbies into a sales funnel as well as transformed it into money as well as just how you can do it as well. Product bump in clickfunnels. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test together with a entire bunch of various other actually cool perks that you are gon na love, and on top of that I want you to remain tuned ’cause the next video is showing up right here in regarding five seconds.
I’m gon na stroll you people with 7 different sales funnel keys that’ll help increase the conversions as well as just how much money you make on each of your funnels. Product bump in clickfunnels.
Product Bump In Clickfunnels