Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Pro Clickfunnels
Hey everyone, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, and to do that I intend to show you men my very first sales funnel I built as a beginner. Pro clickfunnels.
In fact, this is a photo of me here on the slide. This is me with my cut head making a potato gun. Pro clickfunnels. This is the very first, among the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, yet we’re gon na discuss just the basic concepts behind a sales funnel since I think in the beginning people obtain all complicated, like oh, it’s gon na be really tough, it’s gon na be hard, however I want you to recognize this is actually, really simple.
So here is an real potato gun. I don’t understand if you can see it on the video camera or otherwise, yet we’re gon na walk you people through this. Pro clickfunnels. When I first developed this with my pal Nate Plohn, I was most likely to university at the time, I was attempting to determine like how do I generate income on the Internet, and somebody claimed you ought to sell information products.
I resembled, that’s amazing, however I don’t understand anything concerning anything, and afterwards that weekend was springtime break, and also Nate as well as I went and we made potato guns and had a wonderful weekend break, and afterwards fast forward to like the next Monday, I’m back in college, resting there kind of like doing the bored school point, and all of a unexpected I resembled wait a min, I know exactly how to make a potato weapon currently.
Pro clickfunnels. That’s information, can I create a product about that? Therefore I was going crazy, I went online. At the time, there’s a website you can look to see the number of people were searching for different keyword phrases as well as there were 18,000 people a month looking for the phrase just how to make a potato weapon or potato weapon plans or potato gun plans, and no one had a product, as well as I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we decreased to Home Depot, we got a video camera out, we filmed this whole thing, and we made our really first, really first product, and also I put it online as well as I really did not understand how to sell anything so I simply had like a basic website.
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The website was like hey, come and purchase my point, and afterwards I mosted likely to this point called Google. Pro clickfunnels. You guys might have come across it in the past, and on Google they had these points right here, as well as on the side there were these ads, and so I would certainly pay for the Google ad, somebody would click on the ad, they ‘d come by right here, they would see this thing, as well as they ‘d be like oh my gosh, I must buy this DVD so I can learn how to make a potato weapon, as well as several of them would provide me money, and also originally when we first began selling this, we were selling it for $37 a piece, and so people would certainly buy that, and that was my business, and also I remember placing the ads up and I was investing regarding $10 a day.
Let me do the mathematics over right here, so I was spending $10 a day in ads over here, as well as from that I was balancing concerning one sale a day, all right? Now, as a university child, I’m considering this and I stated all right, I give Mr.Google $10 and then he offers me back 37. That indicates I got $27 to place in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I put 27 in my pocket, and also I kept doing this, as well as I resembled I am the smartest male alive, and afterwards something bad happened.
The guys over at Google decided they wished to make more money, therefore they transformed their algorithms. I’m not gon na enter that, but they altered their algorithm, therefore no more was it like I spend $10 and also I make 37.
Pro clickfunnels. Rather, I began investing $10. Excuse me, like my ad expense went up so I began spending $50 a day to make one sale, alright? Currently I’m not the sharpest tool in the tool kit, yet I provided Google $50 and also they gave me back 37, and I resembled wait, I lost money, and then I provided 50 and also I lost 37.
That’s 3 or 4 days, I’m like wait a min. This game draws, I’m losing, therefore I transformed my ads off. I’m like I can’t play this game, and I bear in mind being irritated, and also eventually I obtained a call from my friend, and also my friend had a similar business to me.
He said, hi Russell, I assume I figured it out. I said, figured what out? Pro clickfunnels. He’s like, I stopped, and also he didn’t call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, once offer.
He stated, what I did is that each and every single person that acquired my product, I then upsold them something else, as well as I was like, well why would I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and also he’s like, well you understand just how you most likely to McDonald’s as well as you experience the drive-through as well as you’re like, hi there, I want to purchase a Big Mac, and the man’s like cool, do you want to very size it? Do you want fries and also a coke with that? As well as he starts providing you upsells.
I’m like yeah, as well as he’s like if you look at the math, he’s like, McDonald’s really loses money selling a Big Mac however they make all their profit when somebody gets the french fries or the Coke.
I was like, okay. Pro clickfunnels. He’s like, now, you’re losing money selling your potato gun DVD. You just obtained ta sell these people french fries and a coke and after that you’ll pay, and also I was like, I still do not rather get it.
He’s like, if a person purchases this, like what’s the next thing you can do? Pro clickfunnels. If you were trying to serve he or she, what’s the next point you could serve them with? As well as I claimed well, when a person purchases the DVD one of the most bothersome point is now they have to go to Home Depot and they have to purchase the pipelines, as well as they have to cut them, as well as like all this things to make this impressive gun, and also he claimed, well what happens if instead of you telling them to go acquire right stuff, what if you upsold them a package that did this whole thing? I have no idea if this is gon na appear on the video camera or otherwise however I believed it looked kind of cool, therefore he stated, make an upsell where you sell them the kit.
So here is, below is the package, so I did some math and also I started calling about and also I found these men in north Idaho that in fact made potato gun sets, as well as I would spend, I would certainly start selling these for $197, and currently this became my very first funnel ever before.
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Once again, I didn’t understand it was called a funnel at the time, yet somebody come, they click on the ad, they would see my DVD, they would certainly purchase my DVD. Pro clickfunnels. On the next page, our upsell says hey, the DVD’s coming, do you want me to deliver the pipes with you also so it’ll save you some time? Simply $197, people are like that would be amazing, and also they ‘d click the switch and they would buy it, okay? Currently, what happened, if you take a look at the mathematics, was interesting is that Google didn’t transform their ad costs.
They still were billing me $50 a day, right? So that didn’t change, yet I came right here as well as I spent $37, so I lost some money, but after that what occurred is that out of three people that purchased the DVD would get this, right? So allow’s state I obtained a number of clicks over right here, boom, and claim there’s three people right here that acquired the DVD.
One of these people after that would certainly go as well as get this. Pro clickfunnels. For every single DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by three. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 amounts to 12, nine, 10, 102.
So currently I was making $102 for each single person that purchased the DVD, does that make good sense? ‘Cause one out of three purchased the package as well, alright? So now I got on Google, I was paying $50 a day in ads, yet I was making, on average, $102 a day.
I placed $50 in, I got $102 back, all right, and all of a unexpected, I began looking, I resembled I am the smartest man active once more. Pro clickfunnels. I spent $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and afterwards I recognized wait a min, potato weapons are excellent, however the marketplace’s like this little.
Like what other markets could I do this with? And I began assuming, I claimed well, what if I did this in speed analysis? I satisfied a guy that was the world’s fastest visitor, Howard Berg, and so we set up a funnel for speed reading and also it worked, as well as we claimed, suppose we did this in the dating market? As well as I found a person that was a dating expert, we plugged it in.
What if we did this with supplements? What if we did? And also we started doing this, as well as the funnels certainly fine-tune every time, but the concepts coincide, and also I ended up being obsessed, and over the next five or 6 years, I introduced over 100 different funnels in 100 different markets as well as came to be obsessed with it and it came to be a lot enjoyable, however this idea of a funnel works in any type of business, and so what I desire you individuals to comprehend is this is exactly how simple it actually is.
It’s not some complicated point. Pro clickfunnels. In some cases we get all made complex. It’s really straightforward, so like we purchase an ad to sell something. Someone buys that thing, then what’s the next rational thing they need? Well, if they purchased a potato weapon, the next thing they need is they require a potato gun set, and that becomes my funnel, which’s sort of what we take people via.
All right, wish you liked that tutorial about just how I transformed one of my hobbies into a sales funnel and also transformed it right into money and also just how you can do it too. Pro clickfunnels. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial in addition to a whole lot of other truly cool bonuses that you are gon na love, and in addition to that I desire you to remain tuned ’cause the next video is coming up here in regarding 5 seconds.
I’m gon na walk you people through seven different sales funnel keys that’ll help increase the conversions as well as just how much money you make on every one of your funnels. Pro clickfunnels.