Sales Funnel Discussed – Sales Funnel Tutorial For Beginners (Step By Step) – Personal Trainer Click funnels
Hey everyone, this is Russell Brunson, as well as today we’re discussing sales funnels tutorials for beginners, as well as to do that I want to show you guys my extremely first sales funnel I built as a beginner. Personal trainer click funnels.
Actually, this is a photo of me right here on the slide. This is me with my shaved head making a potato weapon. Personal trainer click funnels. This is the extremely first, among the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, yet we’re gon na speak about simply the basic concepts behind a sales funnel because I believe initially people obtain all complicated, like oh, it’s gon na be actually hard, it’s gon na be hard, but I desire you to understand this is actually, actually simple.
So here is an actual potato weapon. I don’t know if you can see it on the video camera or otherwise, however we’re gon na walk you people with this. Personal trainer click funnels. When I first developed this with my pal Nate Plohn, I was most likely to university at the time, I was trying to identify like how do I make money on the Internet, and also somebody stated you need to sell information products.
I was like, that’s awesome, but I do not know anything about anything, and afterwards that weekend break was springtime break, as well as Nate and also I went as well as we made potato guns and had a excellent weekend break, and then fast forward to like the next Monday, I’m back in institution, resting there type of like doing the bored school point, and all of a sudden I was like wait a minute, I know exactly how to make a potato weapon now.
Personal trainer click funnels. That’s information, can I create a product concerning that? And so I was going nuts, I browsed the web. At the time, there’s a website you can look to see the number of people were searching for various key phrases and also there were 18,000 people a month looking for the phrase just how to make a potato weapon or potato weapon strategies or spud weapon plans, as well as nobody had a product, and also I was like light bulb, I’m gon na make a product mentor that.
So I got Nate, we went down to Home Depot, we obtained a video camera out, we filmed this whole thing, as well as we made our really first, really first product, and I put it online as well as I didn’t understand just how to sell anything so I simply had like a basic website.
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The website was like hello, come and get my point, and after that I mosted likely to this thing called Google. Personal trainer click funnels. You individuals may have come across it previously, and on Google they had these points right here, and on the side there were these ads, and so I would pay for the Google ad, a person would click on the ad, they would certainly come over right here, they would see this point, and also they would certainly be like oh my gosh, I need to get this DVD so I can learn exactly how to make a potato weapon, and also some of them would certainly provide me money, and also at first when we first began selling this, we were selling it for $37 a item, therefore people would certainly buy that, and that was my business, and also I keep in mind putting the ads up as well as I was investing regarding $10 a day.
Let me do the math over below, so I was spending $10 a day in ads over here, and also from that I was averaging regarding one sale a day, all right? Currently, as a university youngster, I’m checking out this and also I claimed okay, I provide Mr.Google $10 and afterwards he gives me back 37. That suggests I got $27 to place in my pocket. Next day I gave Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and I kept doing this, as well as I resembled I am the smartest man alive, and then something evil occurred.
The individuals over at Google decided they wished to make even more money, therefore they transformed their formulas. I’m not gon na get into that, yet they transformed their algorithm, and so no more was it like I spend $10 and also I make 37.
Personal trainer click funnels. Rather, I began spending $10. Excuse me, like my ad expense increased so I began investing $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the toolbox, however I gave Google $50 and also they provided me back 37, as well as I resembled delay, I lost money, and afterwards I provided 50 as well as I lost 37.
That’s 3 or four days, I’m like wait a min. This video game sucks, I’m losing, therefore I turned my ads off. I’m like I can’t play this video game, and I bear in mind being irritated, and also one day I got a call from my friend, as well as my friend had a similar business to me.
He stated, hi there Russell, I assume I figured it out. I claimed, figured what out? Personal trainer click funnels. He’s like, I quit, and he didn’t call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, one time offer.
He claimed, what I did is that every single individual that got my product, I after that upsold them another thing, and also I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you understand how you go to McDonald’s and you experience the drive-through and also you’re like, hey, I wish to purchase a Big Mac, as well as the man’s like cool, do you intend to very size it? Do you desire fries and also a coke with that said? And he starts using you upsells.
I’m like yeah, and also he’s like if you consider the mathematics, he’s like, McDonald’s really loses money selling a Big Mac however they make all their earnings when somebody purchases the french fries or the Coke.
I was like, fine. Personal trainer click funnels. He’s like, now, you’re losing money selling your potato gun DVD. You simply obtained ta sell these individuals fries and a coke and then you’ll be profitable, as well as I was like, I still don’t quite get it.
He’s like, if a person gets this, like what’s the next point you can do? Personal trainer click funnels. If you were attempting to offer this person, what’s the next thing you could offer them with? And also I claimed well, when somebody purchases the DVD one of the most annoying thing is now they have to go to Home Depot and they need to get the pipes, and also they need to reduce them, and also like all this stuff to make this outstanding gun, and he stated, well what happens if rather than you telling them to go get right stuff, suppose you upsold them a package that did this whole thing? I have no concept if this is gon na appear on the cam or not however I thought it looked type of cool, and so he claimed, make an upsell where you sell them the package.
So here is, here is the package, so I did some math and I began calling about as well as I discovered these guys in north Idaho who really made potato weapon kits, as well as I would spend, I would certainly start selling these for $197, and also currently this became my very first funnel ever.
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Again, I didn’t understand it was called a funnel at the time, yet somebody come, they click on the ad, they would see my DVD, they would certainly get my DVD. Personal trainer click funnels. On the next page, our upsell claims hey, the DVD’s coming, do you want me to deliver the pipes with you as well so it’ll conserve you time? Simply $197, people are like that would be fantastic, and also they ‘d click the switch and also they would certainly buy it, okay? Currently, what happened, if you take a look at the math, was interesting is that Google really did not transform their ad costs.
They still were billing me $50 a day, right? So that didn’t transform, but I came below and also I spent $37, so I lost some money, but after that what happened is that out of three people who acquired the DVD would certainly purchase this, right? So let’s claim I obtained a bunch of clicks over right here, boom, and claim there’s three people right here that got the DVD.
One of these people after that would certainly go as well as get this. Personal trainer click funnels. For each DVD I offered, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus 5 amounts to 12, 9, 10, 102.
So currently I was making $102 for each single person that purchased the DVD, does that make sense? ‘Cause one out of 3 purchased the package also, all right? So now I was on Google, I was paying $50 a day in ads, yet I was making, usually, $102 a day.
I placed $50 in, I obtained $102 back, fine, and all of a unexpected, I started looking, I resembled I am the most intelligent man alive again. Personal trainer click funnels. I spent $50, I come back $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and afterwards I understood wait a minute, potato guns are good, yet the market’s such as this little.
Like what other markets could I do this with? And I started believing, I stated well, suppose I did this in speed reading? I fulfilled a man who was the globe’s fastest viewers, Howard Berg, therefore we set up a funnel for rate reading and it worked, and we said, what if we did this in the dating market? And I located someone who was a dating expert, we connected it in.
Suppose we did this with supplements? Suppose we did? And also we started doing this, and also the funnels certainly tweak every time, but the concepts coincide, and I became stressed, as well as over the next five or 6 years, I introduced over 100 various funnels in 100 various markets and also came to be stressed with it as well as it became so much enjoyable, however this principle of a funnel works in any business, therefore what I desire you men to comprehend is this is just how easy it actually is.
It’s not some complex point. Personal trainer click funnels. In some cases we get all made complex. It’s very straightforward, so like we buy an ad to sell something. Somebody gets that thing, after that what’s the next sensible point they need? Well, if they bought a potato weapon, the next thing they require is they need a potato gun kit, and that becomes my funnel, which’s sort of what we take people with.
All right, hope you enjoyed that tutorial concerning exactly how I turned one of my pastimes into a sales funnel and turned it into money and also how you can do it too. Personal trainer click funnels. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free trial in addition to a whole lot of various other truly cool benefits that you are gon na love, and also in addition to that I desire you to remain tuned ’cause the next video clip is showing up below in regarding five seconds.
I’m gon na stroll you people via 7 different sales funnel keys that’ll help increase the conversions and also just how much money you make on every one of your funnels. Personal trainer click funnels.
Personal Trainer Click funnels