Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Paypal Button Clickfunnels
Hey everyone, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, as well as to do that I want to reveal you individuals my really first sales funnel I built as a newbie. Paypal button clickfunnels.
In fact, this is a photo of me below on the slide. This is me with my shaved head making a potato gun. Paypal button clickfunnels. This is the very first, among the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, however we’re gon na talk about simply the basic concepts behind a sales funnel due to the fact that I think in the beginning people get all made complex, like oh, it’s gon na be truly tough, it’s gon na be hard, but I want you to understand this is truly, really straightforward.
So right here is an actual potato weapon. I don’t recognize if you can see it on the electronic camera or otherwise, but we’re gon na stroll you people via this. Paypal button clickfunnels. When I first produced this with my buddy Nate Plohn, I was going to college at the time, I was attempting to determine like how do I earn money on the net, as well as somebody stated you need to sell information products.
I resembled, that’s outstanding, however I don’t know anything regarding anything, and then that weekend was springtime break, as well as Nate and also I went as well as we made potato guns as well as had a wonderful weekend break, and then fast forward to such as the next Monday, I’m back in school, sitting there kind of like doing the bored institution point, and all of a unexpected I resembled wait a minute, I recognize exactly how to make a potato weapon currently.
Paypal button clickfunnels. That’s information, can I create a product concerning that? Therefore I was going nuts, I browsed the web. At the time, there’s a website you could search to see how many people were searching for various key words and there were 18,000 people a month searching for the expression how to make a potato weapon or potato weapon strategies or potato weapon plans, and no one had a product, as well as I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we decreased to Home Depot, we obtained a video camera out, we recorded this whole thing, and we made our extremely first, extremely first product, and I place it online as well as I really did not understand exactly how to sell anything so I just had like a basic website.
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The website was like hello, come and also get my point, and then I mosted likely to this thing called Google. Paypal button clickfunnels. You people might have heard of it before, and also on Google they had these points right here, and also on the side there were these ads, and so I would certainly pay for the Google ad, somebody would certainly click on the ad, they ‘d come by here, they would see this point, and also they would certainly be like oh my gosh, I have to get this DVD so I can learn how to make a potato gun, and a few of them would certainly offer me money, and also initially when we first began selling this, we were selling it for $37 a item, and so people would certainly buy that, which was my business, as well as I remember putting the ads up and I was spending concerning $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over below, and also from that I was balancing concerning one sale a day, all right? Now, as a college kid, I’m checking out this and I claimed okay, I offer Mr.Google $10 and afterwards he gives me back 37. That implies I obtained $27 to place in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I placed 27 in my pocket, as well as I maintained doing this, and I was like I am the most intelligent male active, and after that something bad took place.
The individuals over at Google determined they wanted to make more money, therefore they changed their formulas. I’m not gon na get involved in that, yet they altered their algorithm, therefore no longer was it like I spend $10 as well as I make 37.
Paypal button clickfunnels. Instead, I began spending $10. Excuse me, like my ad expense went up so I started investing $50 a day to make one sale, alright? Now I’m not the sharpest tool in the tool kit, yet I offered Google $50 and also they provided me back 37, and also I was like delay, I lost money, and afterwards I gave them 50 as well as I lost 37.
That’s 3 or four days, I’m like wait a minute. This video game draws, I’m losing, therefore I transformed my ads off. I’m like I can not play this video game, and also I remember being frustrated, as well as one day I obtained a phone call from my friend, and also my friend had a comparable business to me.
He said, hey Russell, I assume I figured it out. I said, figured what out? Paypal button clickfunnels. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I created this point called an upsell. He called it an OTO, once offer.
He said, what I did is that every single person who got my product, I after that upsold them another thing, as well as I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and also he’s like, well you recognize exactly how you most likely to McDonald’s as well as you go through the drive-through and also you’re like, hi, I intend to order a Big Mac, and the dude’s like cool, do you wish to extremely dimension it? Do you desire fries as well as a coke keeping that? And he begins using you upsells.
I’m like yeah, and he’s like if you take a look at the math, he’s like, McDonald’s really loses money selling a Big Mac but they make all their revenue when a person purchases the fries or the Coke.
I was like, okay. Paypal button clickfunnels. He’s like, today, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these individuals fries and a coke and afterwards you’ll pay, and also I resembled, I still do not fairly get it.
He’s like, if somebody purchases this, like what’s the next thing you can do? Paypal button clickfunnels. If you were trying to offer this person, what’s the next thing you could serve them with? And I said well, when someone buys the DVD one of the most annoying point is now they have to go to Home Depot and also they have to purchase the pipelines, and also they have to reduce them, and also like all this things to make this fantastic weapon, as well as he said, well what happens if rather than you telling them to go buy right stuff, what happens if you upsold them a kit that did this whole thing? I have no idea if this is gon na turn up on the cam or not yet I believed it looked sort of cool, and so he claimed, make an upsell where you sell them the package.
So here is, right here is the package, so I did some mathematics and I began calling around and I found these individuals in northern Idaho that in fact made potato weapon sets, as well as I would spend, I would start selling these for $197, and now this became my very first funnel ever.
Best Clickfunnels Funnels – Paypal Button Clickfunnels
Once more, I really did not know it was called a funnel at the time, but somebody come, they click on the ad, they would certainly see my DVD, they would certainly get my DVD. Paypal button clickfunnels. On the next page, our upsell says hey, the DVD’s coming, do you want me to ship the pipelines with you also so it’ll conserve you time? Simply $197, people are like that would be amazing, and they ‘d click the switch and they would certainly buy it, okay? Currently, what happened, if you consider the math, was interesting is that Google really did not change their ad costs.
They still were charging me $50 a day, right? To ensure that didn’t alter, but I came here and also I invested $37, so I lost some money, however then what took place is that a person out of 3 people that acquired the DVD would certainly purchase this, right? So allow’s state I got a number of clicks over below, boom, and also state there’s three people right here that purchased the DVD.
One of these people after that would certainly go and buy this. Paypal button clickfunnels. For every DVD I sold, so I made $37, 1/3 of those people acquired this, so I take $197, I divide it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 equals 12, nine, 10, 102.
So currently I was making $102 for every single person that bought the DVD, does that make sense? ‘Cause one out of 3 bought the package as well, all right? So now I got on Google, I was paying $50 a day in ads, however I was making, on average, $102 a day.
I put $50 in, I obtained $102 back, okay, and all of a sudden, I started looking, I was like I am the smartest guy active again. Paypal button clickfunnels. I spent $50, I return $102, therefore I was back in business, potato gun sales were cranking, I was having a good time, and then I recognized wait a minute, potato guns are excellent, but the market’s like this little.
Like what other markets could I do this with? And also I began believing, I claimed well, what happens if I did this in rate reading? I satisfied a individual who was the globe’s fastest reader, Howard Berg, and so we set up a funnel for rate analysis and it functioned, and we stated, what if we did this in the dating market? As well as I discovered a person who was a dating expert, we plugged it in.
What happens if we did this with supplements? What happens if we did? And also we began doing this, and also the funnels clearly fine-tune every single time, but the concepts coincide, as well as I became consumed, as well as over the next five or six years, I launched over 100 different funnels in 100 different markets as well as became consumed with it as well as it came to be so much enjoyable, yet this principle of a funnel works in any type of business, and so what I want you guys to recognize is this is exactly how basic it truly is.
It’s not some challenging point. Paypal button clickfunnels. Often we get all made complex. It’s extremely straightforward, so like we buy an ad to sell something. Someone gets that point, after that what’s the next rational thing they require? Well, if they got a potato gun, the next thing they need is they need a potato weapon kit, and that becomes my funnel, which’s type of what we take people via.
All right, hope you liked that tutorial about just how I turned one of my pastimes right into a sales funnel and transformed it into money and also how you can do it too. Paypal button clickfunnels. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial along with a entire number of various other truly cool rewards that you are gon na love, and on top of that I desire you to remain tuned ’cause the next video clip is coming up here in concerning five seconds.
I’m gon na stroll you individuals through 7 various sales funnel keys that’ll help increase the conversions and also just how much money you make on every one of your funnels. Paypal button clickfunnels.
Paypal Button Clickfunnels