Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Nora At Click funnels
Hey everybody, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, and also to do that I want to show you people my really first sales funnel I built as a beginner. Nora at click funnels.
Actually, this is a photo of me here on the slide. This is me with my cut head making a potato gun. Nora at click funnels. This is the really first, one of the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, however we’re gon na talk about just the basic concepts behind a sales funnel because I assume in the beginning people get all made complex, like oh, it’s gon na be truly difficult, it’s gon na be hard, but I desire you to comprehend this is really, actually easy.
So right here is an real potato gun. I do not understand if you can see it on the video camera or not, however we’re gon na stroll you guys with this. Nora at click funnels. When I first created this with my buddy Nate Plohn, I was most likely to college at the time, I was attempting to figure out like just how do I make money on the Internet, and also somebody stated you need to sell information products.
I was like, that’s remarkable, but I do not know anything regarding anything, and afterwards that weekend break was springtime break, and also Nate as well as I went and also we made potato weapons and also had a excellent weekend, and afterwards fast forward to such as the next Monday, I’m back in college, sitting there type of like doing the bored institution thing, and all of a abrupt I resembled wait a min, I know just how to make a potato weapon currently.
Nora at click funnels. That’s information, can I create a product regarding that? Therefore I was freaking out, I browsed the web. At the time, there’s a website you can search to see the number of people were looking for different keywords as well as there were 18,000 people a month looking for the phrase how to make a potato gun or potato gun strategies or spud gun plans, as well as no one had a product, as well as I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we dropped to Home Depot, we obtained a camera out, we shot this whole thing, and we made our really first, really first product, as well as I place it online and I really did not know exactly how to sell anything so I just had like a basic website.
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The website was like hello, come and get my thing, and after that I mosted likely to this point called Google. Nora at click funnels. You men might have become aware of it previously, as well as on Google they had these points right here, and on the side there were these ads, and so I would certainly spend for the Google ad, someone would certainly click on the ad, they ‘d come right here, they would certainly see this point, and they would certainly resemble oh my gosh, I must acquire this DVD so I can learn just how to make a potato gun, as well as some of them would certainly give me money, as well as initially when we first began selling this, we were selling it for $37 a piece, therefore people would certainly buy that, which was my business, as well as I remember putting the ads up as well as I was spending regarding $10 a day.
Let me do the math over right here, so I was spending $10 a day in ads over right here, as well as from that I was balancing regarding one sale a day, fine? Now, as a university child, I’m looking at this and also I said fine, I provide Mr.Google $10 and afterwards he provides me back 37. That implies I got $27 to place in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I placed 27 in my pocket, and also I maintained doing this, and also I was like I am the smartest guy alive, and afterwards something evil occurred.
The guys over at Google chose they wanted to make even more money, therefore they altered their formulas. I’m not gon na get involved in that, yet they altered their algorithm, and so no more was it like I spend $10 and also I make 37.
Nora at click funnels. Rather, I started investing $10. Excuse me, like my ad expense increased so I started investing $50 a day to make one sale, alright? Now I’m not the sharpest tool in the toolbox, however I gave Google $50 as well as they provided me back 37, and I resembled wait, I lost money, and then I gave them 50 and also I lost 37.
That’s 3 or 4 days, I’m like wait a minute. This video game draws, I’m losing, and so I turned my ads off. I’m like I can not play this video game, as well as I remember being frustrated, and also eventually I obtained a telephone call from my friend, as well as my friend had a comparable business to me.
He said, hey Russell, I believe I figured it out. I stated, figured what out? Nora at click funnels. He’s like, I stopped, and he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one time offer.
He said, what I did is that every single person who got my product, I after that upsold them something else, and also I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and he’s like, well you know how you most likely to McDonald’s as well as you experience the drive-through and you’re like, hi, I intend to purchase a Big Mac, as well as the dude’s like cool, do you wish to super size it? Do you want fries as well as a coke with that? And also he starts providing you upsells.
I’m like yeah, and he’s like if you check out the mathematics, he’s like, McDonald’s in fact loses money selling a Big Mac but they make all their revenue when somebody purchases the fries or the Coke.
I was like, okay. Nora at click funnels. He’s like, today, you’re losing money selling your potato weapon DVD. You just obtained ta sell these men fries and a coke and after that you’ll be profitable, and also I was like, I still do not fairly get it.
He’s like, if a person buys this, like what’s the next point you can do? Nora at click funnels. If you were trying to offer he or she, what’s the next point you could serve them with? And also I claimed well, when somebody buys the DVD one of the most aggravating thing is currently they have to go to Home Depot as well as they need to purchase the pipelines, as well as they have to reduce them, and also like all this stuff to make this amazing weapon, as well as he stated, well what if as opposed to you telling them to go acquire the stuff, suppose you upsold them a package that did this whole thing? I have no idea if this is gon na turn up on the camera or not however I believed it looked type of cool, and so he stated, make an upsell where you sell them the package.
So right here is, right here is the kit, so I did some math and also I started calling about and I found these guys in northern Idaho that in fact made potato gun packages, as well as I would spend, I would start selling these for $197, as well as now this became my very first funnel ever before.
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Once again, I didn’t recognize it was called a funnel at the time, but a person come, they click the ad, they would see my DVD, they would purchase my DVD. Nora at click funnels. On the next page, our upsell states hey, the DVD’s coming, do you desire me to ship the pipes with you as well so it’ll save you time? Just $197, people are like that would certainly be great, as well as they ‘d click the switch and they would buy it, all right? Currently, what occurred, if you check out the mathematics, was intriguing is that Google really did not change their ad costs.
They still were billing me $50 a day, right? To make sure that didn’t transform, yet I came below as well as I invested $37, so I lost some money, however then what happened is that one out of 3 people who bought the DVD would buy this, right? So let’s say I got a number of clicks over right here, boom, and also claim there’s 3 people right here that acquired the DVD.
Among these people after that would go and also buy this. Nora at click funnels. For every single DVD I sold, so I made $37, 1/3 of those people bought this, so I take $197, I split it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 equals 12, nine, 10, 102.
So currently I was making $102 for each single person that bought the DVD, does that make sense? ‘Cause one out of 3 purchased the set too, alright? So now I was on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I put $50 in, I obtained $102 back, alright, and all of a sudden, I started looking, I was like I am the smartest man to life once more. Nora at click funnels. I spent $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was enjoying, and afterwards I realized wait a minute, potato weapons are good, but the market’s such as this little.
Like what other markets could I do this with? And I began assuming, I claimed well, what happens if I did this in speed reading? I met a person that was the globe’s fastest viewers, Howard Berg, and so we set up a funnel for speed analysis as well as it worked, and also we claimed, what if we did this in the dating market? And I found a person who was a dating expert, we plugged it in.
What if we did this with supplements? What happens if we did? As well as we began doing this, as well as the funnels undoubtedly modify each and every single time, however the concepts are the same, and also I became obsessed, and over the next 5 or 6 years, I introduced over 100 various funnels in 100 different markets and also became consumed with it as well as it ended up being so much enjoyable, but this concept of a funnel operate in any type of business, therefore what I desire you individuals to comprehend is this is just how simple it really is.
It’s not some complicated thing. Nora at click funnels. Occasionally we obtain all complicated. It’s extremely simple, so like we acquire an ad to sell something. Somebody acquires that point, then what’s the next rational thing they need? Well, if they acquired a potato weapon, the next point they need is they require a potato weapon kit, which becomes my funnel, which’s type of what we take people via.
All right, wish you loved that tutorial regarding exactly how I transformed among my leisure activities into a sales funnel and also transformed it right into money and how you can do it also. Nora at click funnels. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial in addition to a whole number of other actually cool incentives that you are gon na love, and also in addition to that I desire you to stay tuned ’cause the next video is coming up below in concerning 5 secs.
I’m gon na walk you people with 7 various sales funnel keys that’ll help increase the conversions and how much money you make on each of your funnels. Nora at click funnels.
Nora At Click funnels