Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Membership Platform Comparisons Clickfunnels Memberium Thinkific
Hey everybody, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, as well as to do that I intend to show you individuals my really first sales funnel I built as a novice. Membership platform comparisons clickfunnels memberium thinkific.
Actually, this is a picture of me here on the slide. This is me with my shaved head making a potato gun. Membership platform comparisons clickfunnels memberium thinkific. This is the really first, one of the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na discuss just the basic concepts behind a sales funnel because I believe initially people get all complicated, like oh, it’s gon na be really challenging, it’s gon na be hard, but I want you to understand this is really, actually easy.
So below is an actual potato weapon. I don’t understand if you can see it on the camera or not, yet we’re gon na stroll you men through this. Membership platform comparisons clickfunnels memberium thinkific. When I first produced this with my friend Nate Plohn, I was going to university at the time, I was attempting to determine like how do I generate income online, and someone claimed you should sell information products.
I resembled, that’s awesome, yet I do not understand anything regarding anything, and then that weekend break was spring break, and also Nate and I went as well as we made potato weapons as well as had a great weekend break, and then fast forward to such as the next Monday, I’m back in college, resting there type of like doing the bored school thing, and all of a abrupt I resembled wait a minute, I know how to make a potato gun currently.
Membership platform comparisons clickfunnels memberium thinkific. That’s information, can I create a product concerning that? Therefore I was freaking out, I browsed the web. At the time, there’s a website you might browse to see the number of people were searching for different keyword phrases as well as there were 18,000 people a month searching for the expression just how to make a potato weapon or potato gun plans or spud weapon plans, as well as nobody had a product, and I resembled light bulb, I’m gon na make a product teaching that.
So I got Nate, we went down to Home Depot, we obtained a video camera out, we shot this whole thing, and also we made our very first, really first product, and I put it online and I didn’t understand how to sell anything so I simply had like a basic website.
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The website resembled hey, come as well as get my thing, and afterwards I mosted likely to this thing called Google. Membership platform comparisons clickfunnels memberium thinkific. You people might have come across it in the past, and on Google they had these points right here, and also on the side there were these ads, therefore I would certainly pay for the Google ad, a person would click the ad, they would certainly come by below, they would see this thing, as well as they ‘d resemble oh my gosh, I have to get this DVD so I can learn how to make a potato gun, and some of them would offer me money, as well as at first when we first began selling this, we were selling it for $37 a piece, and so people would certainly get that, which was my business, and also I keep in mind placing the ads up as well as I was spending regarding $10 a day.
Let me do the math over below, so I was investing $10 a day in ads over here, and also from that I was balancing about one sale a day, alright? Currently, as a university kid, I’m checking out this and also I claimed all right, I provide Mr.Google $10 and after that he offers me back 37. That means I got $27 to place in my pocket. Next day I gave Mr. Google $10, he offered me back 37, I placed 27 in my pocket, and also I maintained doing this, and I was like I am the most intelligent male active, and after that something wicked happened.
The men over at Google chose they wished to make more money, and so they altered their formulas. I’m not gon na get involved in that, yet they altered their algorithm, and so no more was it like I spend $10 as well as I make 37.
Membership platform comparisons clickfunnels memberium thinkific. Rather, I began spending $10. Excuse me, like my ad price went up so I began investing $50 a day to make one sale, all right? Now I’m not the sharpest tool in the tool kit, yet I provided Google $50 as well as they offered me back 37, as well as I was like delay, I lost money, and afterwards I provided 50 as well as I lost 37.
That’s three or four days, I’m like wait a min. This game sucks, I’m losing, and so I turned my ads off. I’m like I can’t play this video game, and I remember being annoyed, and also eventually I obtained a call from my friend, and my friend had a similar business to me.
He claimed, hi Russell, I think I figured it out. I stated, figured what out? Membership platform comparisons clickfunnels memberium thinkific. He’s like, I stopped, as well as he really did not call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, one-time deal.
He claimed, what I did is that every single individual who bought my product, I then upsold them something else, as well as I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and he’s like, well you understand exactly how you go to McDonald’s and also you experience the drive-through and you’re like, hi there, I intend to order a Big Mac, and also the guy’s like cool, do you intend to very size it? Do you want fries as well as a coke with that said? And also he starts using you upsells.
I’m like yeah, as well as he’s like if you check out the math, he’s like, McDonald’s in fact sheds money selling a Big Mac yet they make all their revenue when a person acquires the fries or the Coke.
I was like, okay. Membership platform comparisons clickfunnels memberium thinkific. He’s like, now, you’re losing money selling your potato gun DVD. You just got ta sell these guys fries and also a coke and after that you’ll be profitable, and I resembled, I still don’t rather get it.
He’s like, if a person gets this, like what’s the next point you can do? Membership platform comparisons clickfunnels memberium thinkific. If you were trying to serve he or she, what’s the next thing you could serve them with? And I stated well, when a person buys the DVD the most bothersome thing is now they need to go to Home Depot as well as they have to buy the pipelines, and also they have to cut them, and like all this stuff to make this amazing gun, and he claimed, well suppose rather than you telling them to go purchase right stuff, what happens if you upsold them a kit that did this whole thing? I have no suggestion if this is gon na appear on the camera or not however I believed it looked type of cool, and so he said, make an upsell where you sell them the package.
So below is, below is the package, so I did some mathematics and I started calling about as well as I found these people in northern Idaho that really made potato gun packages, and also I would spend, I would begin selling these for $197, and also now this became my really first funnel ever before.
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Once again, I really did not recognize it was called a funnel at the time, yet somebody come, they click on the ad, they would certainly see my DVD, they would acquire my DVD. Membership platform comparisons clickfunnels memberium thinkific. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipes with you also so it’ll conserve you some time? Simply $197, people are like that would certainly be superb, and they would certainly click the button and they would buy it, alright? Currently, what happened, if you check out the math, was fascinating is that Google didn’t alter their ad costs.
They still were billing me $50 a day, right? To make sure that really did not alter, yet I came below and I spent $37, so I lost some money, however then what happened is that out of 3 people who purchased the DVD would buy this, right? So let’s state I got a number of clicks over right here, boom, and also claim there’s 3 people right here that purchased the DVD.
One of these people after that would go and also get this. Membership platform comparisons clickfunnels memberium thinkific. For each DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I divide it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, seven plus 5 equates to 12, nine, 10, 102.
So currently I was making $102 for each single person that purchased the DVD, does that make sense? ‘Cause one out of three acquired the set too, all right? So currently I was on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I placed $50 in, I obtained $102 back, okay, and all of a sudden, I began looking, I was like I am the smartest male alive once more. Membership platform comparisons clickfunnels memberium thinkific. I invested $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was having a good time, and then I recognized wait a minute, potato guns are excellent, however the marketplace’s similar to this little.
Like what various other markets could I do this with? And I began thinking, I stated well, suppose I did this in rate analysis? I satisfied a person that was the world’s fastest visitor, Howard Berg, therefore we set up a funnel for speed reading and it functioned, as well as we claimed, what happens if we did this in the dating market? And I located a person that was a dating expert, we connected it in.
What happens if we did this with supplements? What happens if we did? And also we started doing this, as well as the funnels certainly tweak every time, yet the concepts coincide, as well as I came to be consumed, as well as over the next five or 6 years, I introduced over 100 different funnels in 100 different markets and ended up being obsessed with it and it ended up being a lot enjoyable, yet this idea of a funnel works in any kind of business, and so what I desire you men to understand is this is how straightforward it actually is.
It’s not some challenging thing. Membership platform comparisons clickfunnels memberium thinkific. Occasionally we obtain all made complex. It’s really straightforward, so like we get an ad to sell something. Somebody acquires that point, after that what’s the next sensible point they need? Well, if they got a potato weapon, the next point they require is they require a potato gun package, which becomes my funnel, and that’s kind of what we take people via.
All right, wish you enjoyed that tutorial concerning exactly how I turned among my pastimes into a sales funnel and transformed it right into money and how you can do it too. Membership platform comparisons clickfunnels memberium thinkific. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free test along with a whole lot of other actually cool incentives that you are gon na love, and also in addition to that I desire you to stay tuned ’cause the next video is showing up below in concerning five seconds.
I’m gon na walk you guys through seven various sales funnel keys that’ll help increase the conversions as well as how much money you make on each of your funnels. Membership platform comparisons clickfunnels memberium thinkific.
Membership Platform Comparisons Clickfunnels Memberium Thinkific