Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Marketingautomationinsider.com Click funnels
Hey everybody, this is Russell Brunson, and also today we’re talking about sales funnels tutorials for beginners, and to do that I intend to reveal you people my very first sales funnel I built as a newbie. Marketingautomationinsider.com click funnels.
In fact, this is a image of me below on the slide. This is me with my cut head making a potato gun. Marketingautomationinsider.com click funnels. This is the extremely first, one of the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, but we’re gon na talk about simply the basic concepts behind a sales funnel due to the fact that I believe at first people obtain all made complex, like oh, it’s gon na be truly challenging, it’s gon na be hard, yet I desire you to understand this is actually, actually easy.
So here is an actual potato gun. I do not understand if you can see it on the cam or not, but we’re gon na walk you people via this. Marketingautomationinsider.com click funnels. When I first created this with my friend Nate Plohn, I was going to college at the time, I was attempting to identify like how do I generate income online, and also somebody stated you ought to sell information products.
I resembled, that’s incredible, yet I do not recognize anything concerning anything, and then that weekend break was springtime break, and also Nate as well as I went as well as we made potato weapons as well as had a excellent weekend break, and after that fast forward to like the next Monday, I’m back in institution, sitting there kind of like doing the bored institution point, and all of a unexpected I was like wait a min, I know how to make a potato gun now.
Marketingautomationinsider.com click funnels. That’s information, can I create a product about that? Therefore I was freaking out, I went on the internet. At the time, there’s a website you can look to see how many people were searching for different keyword phrases as well as there were 18,000 people a month looking for the phrase how to make a potato weapon or potato gun strategies or spud gun plans, and also nobody had a product, and I resembled light bulb, I’m gon na make a product training that.
So I obtained Nate, we went down to Home Depot, we got a camera out, we filmed this whole thing, and we made our really first, very first product, as well as I place it online and I really did not recognize just how to sell anything so I simply had like a basic website.
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The website resembled hello, come and also purchase my thing, and afterwards I went to this thing called Google. Marketingautomationinsider.com click funnels. You guys might have become aware of it before, and on Google they had these things right here, as well as on the side there were these ads, and so I would spend for the Google ad, a person would click on the ad, they ‘d come here, they would certainly see this thing, and they ‘d resemble oh my gosh, I must purchase this DVD so I can learn how to make a potato gun, and also several of them would certainly offer me money, as well as originally when we first started selling this, we were selling it for $37 a item, and so people would certainly get that, which was my business, as well as I keep in mind putting the ads up and also I was spending about $10 a day.
Let me do the math over below, so I was investing $10 a day in ads over here, and from that I was balancing concerning one sale a day, alright? Currently, as a college youngster, I’m taking a look at this and I claimed fine, I offer Mr.Google $10 and after that he offers me back 37. That means I got $27 to put in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, and I maintained doing this, and I resembled I am the most intelligent guy alive, and then something bad occurred.
The people over at Google decided they wished to make even more money, and so they altered their formulas. I’m not gon na get involved in that, yet they changed their formula, and so no more was it like I spend $10 and also I make 37.
Marketingautomationinsider.com click funnels. Instead, I started investing $10. Excuse me, like my ad price increased so I started investing $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the toolbox, yet I offered Google $50 and also they gave me back 37, and I resembled wait, I lost money, and after that I gave them 50 and also I lost 37.
That’s 3 or four days, I’m like wait a minute. This game draws, I’m losing, therefore I transformed my ads off. I’m like I can’t play this video game, and I keep in mind being annoyed, and also eventually I got a call from my friend, as well as my friend had a similar business to me.
He said, hey Russell, I believe I figured it out. I said, figured what out? Marketingautomationinsider.com click funnels. He’s like, I stopped, and also he really did not call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, once deal.
He said, what I did is that every person that bought my product, I after that upsold them another thing, and I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and also he’s like, well you recognize exactly how you most likely to McDonald’s and also you undergo the drive-through and you’re like, hey, I wish to purchase a Big Mac, and the dude’s like cool, do you intend to super size it? Do you want fries and also a coke with that? And he begins supplying you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s really loses money selling a Big Mac but they make all their profit when someone acquires the fries or the Coke.
I was like, okay. Marketingautomationinsider.com click funnels. He’s like, today, you’re losing money selling your potato gun DVD. You just got ta sell these people fries as well as a coke and after that you’ll be profitable, and also I resembled, I still don’t fairly get it.
He’s like, if somebody buys this, like what’s the next point you can do? Marketingautomationinsider.com click funnels. If you were trying to offer he or she, what’s the next thing you could offer them with? And also I claimed well, when somebody acquires the DVD the most aggravating point is currently they have to go to Home Depot as well as they need to get the pipes, and also they have to reduce them, and like all this stuff to make this amazing weapon, and also he claimed, well suppose instead of you telling them to go purchase right stuff, what happens if you upsold them a set that did this whole thing? I have no concept if this is gon na turn up on the cam or not yet I assumed it looked type of cool, and so he said, make an upsell where you sell them the package.
So below is, here is the kit, so I did some mathematics as well as I began calling around and I found these guys in northern Idaho who actually made potato gun kits, as well as I would certainly spend, I would certainly start selling these for $197, as well as now this became my very first funnel ever.
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Again, I didn’t recognize it was called a funnel at the time, yet somebody come, they click the ad, they would see my DVD, they would acquire my DVD. Marketingautomationinsider.com click funnels. On the next page, our upsell says hey, the DVD’s coming, do you want me to ship the pipelines with you as well so it’ll conserve you some time? Simply $197, people resemble that would be amazing, as well as they would certainly click the switch as well as they would certainly buy it, alright? Now, what happened, if you check out the mathematics, was interesting is that Google really did not change their ad costs.
They still were billing me $50 a day, right? So that didn’t transform, however I came below and also I spent $37, so I lost some money, however then what occurred is that a person out of three people who purchased the DVD would buy this, right? So let’s claim I got a lot of clicks over right here, boom, and also state there’s 3 people right here that purchased the DVD.
Among these people then would certainly go and get this. Marketingautomationinsider.com click funnels. For every DVD I sold, so I made $37, 1/3 of those people got this, so I take $197, I divide it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 amounts to 12, nine, 10, 102.
So currently I was making $102 for every single single person that got the DVD, does that make sense? ‘Cause one out of 3 got the package too, fine? So currently I was on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I put $50 in, I got $102 back, okay, and all of a abrupt, I began looking, I was like I am the most intelligent male to life again. Marketingautomationinsider.com click funnels. I invested $50, I get back $102, and so I was back in business, potato weapon sales were cranking, I was having a good time, and after that I recognized wait a min, potato guns are excellent, but the market’s similar to this little.
Like what various other markets could I do this with? And also I started thinking, I stated well, what happens if I did this in speed analysis? I met a man that was the world’s fastest visitor, Howard Berg, therefore we established a funnel for rate analysis and it worked, as well as we claimed, suppose we did this in the dating market? As well as I discovered somebody who was a dating expert, we plugged it in.
Suppose we did this with supplements? What happens if we did? And we began doing this, as well as the funnels clearly fine-tune every time, yet the concepts coincide, as well as I ended up being consumed, as well as over the next 5 or 6 years, I released over 100 different funnels in 100 different markets as well as came to be obsessed with it and it became so much fun, but this principle of a funnel works in any type of business, and so what I desire you men to recognize is this is just how easy it actually is.
It’s not some challenging point. Marketingautomationinsider.com click funnels. Occasionally we get all complicated. It’s extremely straightforward, so like we acquire an ad to sell something. Someone buys that thing, after that what’s the next logical thing they require? Well, if they got a potato gun, the next point they need is they require a potato gun kit, and that becomes my funnel, which’s kind of what we take people through.
All right, wish you liked that tutorial concerning exactly how I transformed one of my hobbies right into a sales funnel and also turned it right into money as well as just how you can do it as well. Marketingautomationinsider.com click funnels. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test along with a entire number of other truly cool bonuses that you are gon na love, and also in addition to that I desire you to stay tuned ’cause the next video clip is turning up here in about five seconds.
I’m gon na walk you guys with seven various sales funnel secrets that’ll help increase the conversions and also how much money you make on every one of your funnels. Marketingautomationinsider.com click funnels.
Marketingautomationinsider.com Click funnels