Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Local Clickfunnels Group Austin
Hey everybody, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, as well as to do that I want to show you individuals my very first sales funnel I built as a newbie. Local clickfunnels group austin.
As a matter of fact, this is a photo of me right here on the slide. This is me with my cut head making a potato weapon. Local clickfunnels group austin. This is the really first, one of the very first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na speak about simply the basic concepts behind a sales funnel since I think in the beginning people obtain all complicated, like oh, it’s gon na be truly challenging, it’s gon na be hard, yet I desire you to comprehend this is truly, actually basic.
So below is an real potato gun. I don’t understand if you can see it on the camera or not, yet we’re gon na stroll you guys through this. Local clickfunnels group austin. When I first produced this with my friend Nate Plohn, I was going to college at the time, I was attempting to identify like how do I generate income on the web, as well as somebody stated you must sell information products.
I resembled, that’s outstanding, however I do not recognize anything concerning anything, and then that weekend was spring break, and also Nate as well as I went as well as we made potato guns and had a wonderful weekend break, and after that fast forward to like the next Monday, I’m back in college, resting there kind of like doing the bored school point, and all of a sudden I was like wait a minute, I know exactly how to make a potato weapon now.
Local clickfunnels group austin. That’s information, can I create a product about that? And so I was going nuts, I went online. At the time, there’s a website you might browse to see the number of people were searching for various search phrases and there were 18,000 people a month searching for the phrase exactly how to make a potato weapon or potato gun strategies or spud gun strategies, as well as no one had a product, as well as I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we decreased to Home Depot, we obtained a video camera out, we filmed this whole thing, as well as we made our very first, really first product, and also I put it online as well as I didn’t recognize exactly how to sell anything so I simply had like a basic website.
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The website was like hello, come as well as buy my point, and then I mosted likely to this thing called Google. Local clickfunnels group austin. You people may have come across it previously, and on Google they had these points right here, and also on the side there were these ads, therefore I would certainly spend for the Google ad, someone would certainly click the ad, they would certainly come over below, they would certainly see this thing, as well as they ‘d resemble oh my gosh, I must purchase this DVD so I can learn how to make a potato weapon, and also several of them would certainly give me money, and also originally when we first began selling this, we were selling it for $37 a item, therefore people would buy that, which was my business, as well as I bear in mind placing the ads up and also I was investing concerning $10 a day.
Let me do the math over here, so I was investing $10 a day in ads over here, and from that I was averaging concerning one sale a day, okay? Currently, as a college youngster, I’m taking a look at this and I claimed alright, I give Mr.Google $10 and then he gives me back 37. That implies I obtained $27 to place in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I put 27 in my pocket, and also I kept doing this, as well as I was like I am the smartest guy active, and then something evil occurred.
The people over at Google chose they wished to make even more money, and so they changed their algorithms. I’m not gon na get involved in that, however they changed their algorithm, therefore no more was it like I spend $10 and I make 37.
Local clickfunnels group austin. Rather, I started spending $10. Excuse me, like my ad expense rose so I started spending $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the toolbox, yet I gave Google $50 as well as they gave me back 37, as well as I resembled wait, I lost money, and after that I provided 50 and also I lost 37.
That’s three or four days, I’m like wait a minute. This game sucks, I’m losing, therefore I turned my ads off. I’m like I can’t play this game, as well as I bear in mind being frustrated, and someday I obtained a call from my friend, and my friend had a similar business to me.
He claimed, hi Russell, I think I figured it out. I claimed, figured what out? Local clickfunnels group austin. He’s like, I stopped, and he didn’t call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, one time offer.
He stated, what I did is that every person that acquired my product, I then upsold them something else, as well as I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and he’s like, well you know just how you most likely to McDonald’s and you go through the drive-through as well as you’re like, hey, I want to buy a Big Mac, and also the man’s like cool, do you want to very size it? Do you want french fries and also a coke with that? And he begins supplying you upsells.
I’m like yeah, and he’s like if you check out the mathematics, he’s like, McDonald’s actually loses money selling a Big Mac yet they make all their earnings when someone acquires the french fries or the Coke.
I resembled, fine. Local clickfunnels group austin. He’s like, right now, you’re losing money selling your potato weapon DVD. You just got ta sell these people fries and also a coke and then you’ll pay, and also I was like, I still do not quite get it.
He’s like, if someone purchases this, like what’s the next thing you can do? Local clickfunnels group austin. If you were trying to serve this person, what’s the next thing you could serve them with? And also I claimed well, when somebody purchases the DVD one of the most bothersome point is currently they have to go to Home Depot as well as they need to buy the pipes, and they have to cut them, as well as like all this things to make this incredible weapon, and he stated, well what if instead of you telling them to go purchase the stuff, what if you upsold them a package that did this whole thing? I have no concept if this is gon na turn up on the cam or otherwise but I thought it looked kind of cool, therefore he claimed, make an upsell where you sell them the kit.
So here is, right here is the kit, so I did some math as well as I began calling about and I discovered these men in northern Idaho that in fact made potato gun packages, and also I would certainly spend, I would certainly start selling these for $197, and also currently this became my really first funnel ever before.
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Again, I didn’t recognize it was called a funnel at the time, but a person come, they click on the ad, they would certainly see my DVD, they would buy my DVD. Local clickfunnels group austin. On the next page, our upsell states hey, the DVD’s coming, do you want me to deliver the pipelines with you also so it’ll save you a long time? Just $197, people resemble that would certainly be great, as well as they would certainly click the switch and they would buy it, fine? Currently, what happened, if you check out the mathematics, was interesting is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? So that really did not change, however I came right here as well as I invested $37, so I lost some money, but after that what happened is that one out of 3 people that got the DVD would get this, right? So allow’s claim I obtained a bunch of clicks over here, boom, and claim there’s three people right here that got the DVD.
Among these people then would go as well as acquire this. Local clickfunnels group austin. For every single DVD I offered, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by 3. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 equates to 12, nine, 10, 102.
So currently I was making $102 for every single person that bought the DVD, does that make sense? ‘Cause one out of 3 acquired the package also, fine? So currently I got on Google, I was paying $50 a day in ads, yet I was making, usually, $102 a day.
I placed $50 in, I obtained $102 back, all right, and all of a abrupt, I began looking, I was like I am the most intelligent man to life once again. Local clickfunnels group austin. I invested $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and afterwards I realized wait a minute, potato weapons are good, however the market’s similar to this little.
Like what various other markets could I do this with? As well as I began thinking, I said well, what if I did this in rate analysis? I fulfilled a individual that was the world’s fastest reader, Howard Berg, therefore we established a funnel for speed analysis as well as it functioned, as well as we claimed, what happens if we did this in the dating market? And also I located somebody who was a dating expert, we plugged it in.
What if we did this with supplements? Suppose we did? And also we started doing this, as well as the funnels obviously tweak every time, yet the concepts are the same, as well as I ended up being obsessed, as well as over the next five or 6 years, I released over 100 different funnels in 100 various markets and came to be obsessed with it and also it became so much fun, yet this idea of a funnel operate in any type of business, therefore what I desire you individuals to comprehend is this is exactly how straightforward it truly is.
It’s not some complicated thing. Local clickfunnels group austin. In some cases we obtain all complicated. It’s really simple, so like we get an ad to sell something. Someone acquires that point, then what’s the next rational thing they require? Well, if they got a potato gun, the next point they require is they need a potato gun kit, which becomes my funnel, and that’s sort of what we take people with.
All right, wish you loved that tutorial about exactly how I turned among my hobbies into a sales funnel as well as turned it into money and exactly how you can do it as well. Local clickfunnels group austin. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial in addition to a whole bunch of other truly cool benefits that you are gon na love, as well as in addition to that I want you to stay tuned ’cause the next video clip is showing up here in concerning 5 secs.
I’m gon na stroll you individuals through 7 various sales funnel secrets that’ll help increase the conversions and also how much money you make on each of your funnels. Local clickfunnels group austin.
Local Clickfunnels Group Austin