Sales Funnel Clarified – Sales Funnel Tutorial For Beginners ( Detailed) – Leadpages Clickfunnels Instapage
Hey everyone, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, and to do that I wish to reveal you men my very first sales funnel I built as a beginner. Leadpages clickfunnels instapage.
As a matter of fact, this is a photo of me right here on the slide. This is me with my cut head making a potato gun. Leadpages clickfunnels instapage. This is the extremely first, one of the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, but we’re gon na talk about simply the basic concepts behind a sales funnel due to the fact that I assume initially people obtain all made complex, like oh, it’s gon na be really hard, it’s gon na be hard, however I want you to understand this is actually, actually simple.
So here is an actual potato gun. I don’t understand if you can see it on the electronic camera or otherwise, yet we’re gon na stroll you people with this. Leadpages clickfunnels instapage. When I first created this with my buddy Nate Plohn, I was going to college at the time, I was trying to find out like how do I make money on the Internet, and someone claimed you ought to sell information products.
I resembled, that’s awesome, but I do not understand anything about anything, and after that that weekend was springtime break, and also Nate and I went as well as we made potato weapons and had a excellent weekend, and after that fast forward to like the next Monday, I’m back in college, resting there type of like doing the bored school thing, and all of a sudden I was like wait a minute, I understand how to make a potato weapon currently.
Leadpages clickfunnels instapage. That’s information, can I create a product concerning that? Therefore I was flipping out, I browsed the web. At the time, there’s a website you can look to see the amount of people were searching for different search phrases as well as there were 18,000 people a month searching for the expression just how to make a potato gun or potato weapon strategies or spud gun strategies, and also nobody had a product, and also I was like light bulb, I’m gon na make a product teaching that.
So I got Nate, we went down to Home Depot, we obtained a camera out, we shot this whole thing, and also we made our really first, really first product, and I place it online and I really did not understand just how to sell anything so I just had like a basic website.
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The website resembled hi, come as well as purchase my thing, and after that I went to this point called Google. Leadpages clickfunnels instapage. You men may have become aware of it in the past, and also on Google they had these points right here, and on the side there were these ads, and so I would spend for the Google ad, a person would click on the ad, they ‘d come over here, they would certainly see this thing, as well as they would certainly be like oh my gosh, I must acquire this DVD so I can learn how to make a potato gun, and some of them would certainly give me money, and also at first when we first started selling this, we were selling it for $37 a item, therefore people would certainly get that, and that was my business, as well as I bear in mind putting the ads up as well as I was investing regarding $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over here, and from that I was averaging about one sale a day, all right? Now, as a college youngster, I’m taking a look at this as well as I stated okay, I provide Mr.Google $10 and after that he gives me back 37. That implies I obtained $27 to place in my pocket. Next day I provided Mr. Google $10, he offered me back 37, I put 27 in my pocket, and I kept doing this, and also I resembled I am the smartest guy active, and then something bad occurred.
The men over at Google chose they intended to make even more money, therefore they transformed their formulas. I’m not gon na get involved in that, yet they altered their formula, and so no more was it like I spend $10 and also I make 37.
Leadpages clickfunnels instapage. Rather, I began investing $10. Excuse me, like my ad cost went up so I began spending $50 a day to make one sale, alright? Currently I’m not the sharpest tool in the toolbox, yet I offered Google $50 and they gave me back 37, and I resembled delay, I lost money, and then I provided 50 as well as I lost 37.
That’s 3 or 4 days, I’m like wait a minute. This game draws, I’m losing, therefore I turned my ads off. I’m like I can not play this game, and I remember being discouraged, as well as eventually I got a telephone call from my friend, and my friend had a similar business to me.
He stated, hey Russell, I assume I figured it out. I stated, figured what out? Leadpages clickfunnels instapage. He’s like, I stopped, and he didn’t call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, once offer.
He claimed, what I did is that each and every single individual that got my product, I after that upsold them another thing, and also I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, as well as he’s like, well you understand exactly how you most likely to McDonald’s and also you go through the drive-through and you’re like, hello, I wish to purchase a Big Mac, and the dude’s like cool, do you wish to extremely dimension it? Do you want fries as well as a coke keeping that? As well as he starts supplying you upsells.
I’m like yeah, and he’s like if you look at the math, he’s like, McDonald’s actually sheds money selling a Big Mac yet they make all their revenue when someone buys the fries or the Coke.
I resembled, all right. Leadpages clickfunnels instapage. He’s like, now, you’re losing money selling your potato weapon DVD. You just obtained ta sell these individuals french fries and a coke and then you’ll pay, as well as I was like, I still don’t rather get it.
He’s like, if a person buys this, like what’s the next thing you can do? Leadpages clickfunnels instapage. If you were attempting to serve he or she, what’s the next thing you could serve them with? And also I said well, when somebody purchases the DVD one of the most annoying point is currently they have to go to Home Depot as well as they need to purchase the pipelines, and they need to cut them, as well as like all this things to make this fantastic weapon, and he stated, well suppose instead of you telling them to go buy right stuff, suppose you upsold them a package that did this whole thing? I have no suggestion if this is gon na show up on the cam or not however I believed it looked sort of cool, therefore he said, make an upsell where you sell them the package.
So here is, here is the set, so I did some mathematics as well as I began calling around and I found these guys in northern Idaho that really made potato weapon sets, and I would certainly spend, I would begin selling these for $197, as well as currently this became my extremely first funnel ever.
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Once more, I really did not recognize it was called a funnel at the time, however someone come, they click the ad, they would certainly see my DVD, they would buy my DVD. Leadpages clickfunnels instapage. On the next page, our upsell states hey, the DVD’s coming, do you desire me to ship the pipes with you as well so it’ll save you time? Simply $197, people resemble that would certainly be amazing, and also they ‘d click the button and they would certainly buy it, all right? Currently, what occurred, if you take a look at the mathematics, was interesting is that Google really did not transform their ad costs.
They still were billing me $50 a day, right? To make sure that didn’t alter, but I came right here as well as I invested $37, so I lost some money, however after that what happened is that out of three people who acquired the DVD would certainly get this, right? So allow’s say I got a lot of clicks over right here, boom, and also state there’s 3 people right here that purchased the DVD.
Among these people then would certainly go and purchase this. Leadpages clickfunnels instapage. For each DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I separate it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus five equates to 12, 9, 10, 102.
So now I was making $102 for every single individual that bought the DVD, does that make sense? ‘Cause one out of 3 bought the set as well, alright? So currently I was on Google, I was paying $50 a day in ads, but I was making, usually, $102 a day.
I put $50 in, I got $102 back, okay, and all of a unexpected, I began looking, I resembled I am the smartest guy alive again. Leadpages clickfunnels instapage. I invested $50, I come back $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and then I realized wait a minute, potato weapons are great, but the market’s such as this little.
Like what other markets could I do this with? As well as I began assuming, I claimed well, what happens if I did this in speed analysis? I met a guy that was the world’s fastest reader, Howard Berg, therefore we set up a funnel for speed analysis as well as it worked, and also we stated, suppose we did this in the dating market? And also I discovered someone who was a dating expert, we connected it in.
What happens if we did this with supplements? What happens if we did? As well as we began doing this, and also the funnels clearly fine-tune each and every single time, but the concepts are the same, and I ended up being consumed, and also over the next 5 or 6 years, I introduced over 100 different funnels in 100 various markets as well as came to be consumed with it as well as it ended up being a lot fun, however this principle of a funnel operate in any type of business, therefore what I desire you men to recognize is this is just how basic it truly is.
It’s not some complicated point. Leadpages clickfunnels instapage. In some cases we get all complicated. It’s very straightforward, so like we buy an ad to sell something. Someone acquires that point, then what’s the next logical point they need? Well, if they purchased a potato gun, the next point they require is they require a potato weapon kit, which becomes my funnel, which’s sort of what we take people via.
All right, wish you liked that tutorial about how I turned among my leisure activities into a sales funnel and also transformed it into money and how you can do it too. Leadpages clickfunnels instapage. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test along with a entire number of various other really cool benefits that you are gon na love, and also on top of that I desire you to stay tuned ’cause the next video clip is showing up right here in concerning five secs.
I’m gon na walk you men with seven different sales funnel secrets that’ll help increase the conversions and just how much money you make on every one of your funnels. Leadpages clickfunnels instapage.
Leadpages Clickfunnels Instapage