Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Kajabi To Clickfunnels Api
Hey everyone, this is Russell Brunson, as well as today we’re talking about sales funnels tutorials for beginners, and also to do that I wish to show you individuals my really first sales funnel I built as a novice. Kajabi to clickfunnels api.
Actually, this is a picture of me right here on the slide. This is me with my shaved head making a potato gun. Kajabi to clickfunnels api. This is the very first, one of the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, yet we’re gon na speak about simply the basic concepts behind a sales funnel because I think at first people obtain all complicated, like oh, it’s gon na be really difficult, it’s gon na be hard, but I desire you to comprehend this is actually, truly basic.
So right here is an real potato gun. I don’t recognize if you can see it on the electronic camera or otherwise, but we’re gon na stroll you guys through this. Kajabi to clickfunnels api. When I first developed this with my buddy Nate Plohn, I was going to university at the time, I was trying to find out like exactly how do I make money online, and a person said you ought to sell information products.
I resembled, that’s amazing, but I don’t recognize anything about anything, and then that weekend was springtime break, as well as Nate and also I went and also we made potato weapons and also had a wonderful weekend, and after that fast forward to such as the next Monday, I’m back in college, sitting there sort of like doing the bored school point, and all of a unexpected I was like wait a min, I recognize exactly how to make a potato gun now.
Kajabi to clickfunnels api. That’s information, can I create a product about that? And so I was going nuts, I went on the internet. At the time, there’s a website you might search to see the amount of people were looking for various keywords and also there were 18,000 people a month searching for the expression how to make a potato weapon or potato gun plans or spud gun strategies, and also no one had a product, as well as I resembled light bulb, I’m gon na make a product training that.
So I obtained Nate, we went down to Home Depot, we obtained a video camera out, we shot this whole thing, as well as we made our extremely first, really first product, and I put it online and also I really did not know just how to sell anything so I just had like a basic website.
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The website was like hi, come as well as get my point, and after that I went to this point called Google. Kajabi to clickfunnels api. You people might have heard of it in the past, and also on Google they had these points right here, and also on the side there were these ads, and so I would pay for the Google ad, a person would click the ad, they ‘d come by below, they would see this point, and also they would certainly be like oh my gosh, I need to get this DVD so I can learn exactly how to make a potato gun, as well as some of them would offer me money, and also originally when we first started selling this, we were selling it for $37 a piece, and so people would certainly get that, which was my business, as well as I keep in mind placing the ads up and I was investing regarding $10 a day.
Let me do the mathematics over here, so I was spending $10 a day in ads over right here, and from that I was balancing regarding one sale a day, okay? Now, as a college youngster, I’m checking out this as well as I claimed all right, I offer Mr.Google $10 and then he offers me back 37. That suggests I got $27 to put in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I put 27 in my pocket, and I maintained doing this, as well as I resembled I am the smartest male to life, and afterwards something evil took place.
The guys over at Google decided they intended to make even more money, therefore they altered their formulas. I’m not gon na enter into that, yet they altered their algorithm, therefore no longer was it like I spend $10 as well as I make 37.
Kajabi to clickfunnels api. Instead, I began investing $10. Excuse me, like my ad expense increased so I began investing $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the toolbox, but I provided Google $50 as well as they provided me back 37, and I resembled delay, I lost money, and then I provided 50 and I lost 37.
That’s three or four days, I’m like wait a minute. This game sucks, I’m losing, therefore I turned my ads off. I’m like I can not play this game, as well as I bear in mind being annoyed, as well as someday I obtained a phone call from my friend, and also my friend had a similar business to me.
He said, hey Russell, I assume I figured it out. I said, figured what out? Kajabi to clickfunnels api. He’s like, I stopped, and also he really did not call it the funnel, he’s like I created this point called an upsell. He called it an OTO, once deal.
He said, what I did is that every individual that purchased my product, I then upsold them something else, and I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and he’s like, well you know exactly how you go to McDonald’s as well as you undergo the drive-through as well as you’re like, hey, I wish to order a Big Mac, and also the guy’s like cool, do you intend to incredibly size it? Do you desire french fries and also a coke with that said? And he starts offering you upsells.
I’m like yeah, and he’s like if you look at the mathematics, he’s like, McDonald’s in fact loses money selling a Big Mac but they make all their revenue when a person purchases the french fries or the Coke.
I resembled, all right. Kajabi to clickfunnels api. He’s like, now, you’re losing money selling your potato weapon DVD. You simply got ta sell these individuals fries and also a coke and afterwards you’ll pay, and I resembled, I still don’t quite get it.
He’s like, if someone gets this, like what’s the next thing you can do? Kajabi to clickfunnels api. If you were attempting to serve this person, what’s the next thing you could serve them with? And I stated well, when someone purchases the DVD one of the most bothersome point is now they have to go to Home Depot as well as they have to acquire the pipelines, as well as they need to reduce them, and also like all this stuff to make this remarkable weapon, and he stated, well what happens if instead of you telling them to go acquire the stuff, what happens if you upsold them a package that did this whole thing? I have no concept if this is gon na turn up on the electronic camera or otherwise however I assumed it looked sort of cool, therefore he claimed, make an upsell where you sell them the package.
So below is, here is the package, so I did some mathematics as well as I began calling about and also I located these individuals in north Idaho that in fact made potato weapon kits, and also I would certainly spend, I would begin selling these for $197, as well as now this became my very first funnel ever.
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Again, I didn’t recognize it was called a funnel at the time, however someone come, they click on the ad, they would see my DVD, they would get my DVD. Kajabi to clickfunnels api. On the next page, our upsell claims hey, the DVD’s coming, do you want me to deliver the pipes with you as well so it’ll save you some time? Simply $197, people are like that would certainly be great, and also they ‘d click the switch as well as they would buy it, all right? Now, what took place, if you consider the math, was fascinating is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? To make sure that didn’t alter, but I came below and I invested $37, so I lost some money, but after that what happened is that out of 3 people that bought the DVD would certainly purchase this, right? So let’s claim I got a lot of clicks over here, boom, and state there’s 3 people right here that acquired the DVD.
Among these people after that would certainly go as well as buy this. Kajabi to clickfunnels api. For every DVD I sold, so I made $37, 1/3 of those people bought this, so I take $197, I split it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus five equates to 12, 9, 10, 102.
So currently I was making $102 for every single individual that got the DVD, does that make good sense? ‘Cause one out of 3 purchased the package too, fine? So now I got on Google, I was paying $50 a day in ads, but I was making, generally, $102 a day.
I put $50 in, I obtained $102 back, okay, and all of a abrupt, I began looking, I was like I am the smartest guy alive once more. Kajabi to clickfunnels api. I spent $50, I return $102, therefore I was back in business, potato weapon sales were cranking, I was enjoying, and after that I recognized wait a minute, potato guns are good, yet the marketplace’s like this little.
Like what other markets could I do this with? And also I started believing, I said well, suppose I did this in speed reading? I satisfied a individual that was the world’s fastest viewers, Howard Berg, therefore we established a funnel for speed analysis and also it functioned, and also we said, suppose we did this in the dating market? As well as I found somebody that was a dating expert, we connected it in.
Suppose we did this with supplements? Suppose we did? And we started doing this, as well as the funnels obviously modify every time, however the concepts are the same, and also I came to be consumed, as well as over the next five or 6 years, I released over 100 different funnels in 100 different markets and became stressed with it and also it ended up being a lot fun, however this concept of a funnel operate in any business, therefore what I want you men to recognize is this is exactly how basic it truly is.
It’s not some difficult thing. Kajabi to clickfunnels api. Sometimes we get all made complex. It’s really easy, so like we purchase an ad to sell something. Somebody acquires that point, then what’s the next rational thing they need? Well, if they got a potato weapon, the next thing they need is they require a potato gun kit, and that becomes my funnel, and that’s type of what we take people through.
All right, hope you liked that tutorial about exactly how I transformed one of my leisure activities into a sales funnel as well as turned it right into money as well as just how you can do it as well. Kajabi to clickfunnels api. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial in addition to a entire bunch of other really cool benefits that you are gon na love, and also in addition to that I want you to stay tuned ’cause the next video is turning up below in about five secs.
I’m gon na stroll you individuals via 7 different sales funnel secrets that’ll help increase the conversions and also just how much money you make on every one of your funnels. Kajabi to clickfunnels api.
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