Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Julie Ghost Writer Of Dot Com Secrets
Hey everybody, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, and to do that I wish to show you men my really first sales funnel I built as a novice. Julie ghost writer of dot com secrets.
In fact, this is a photo of me right here on the slide. This is me with my cut head making a potato weapon. Julie ghost writer of dot com secrets. This is the really first, one of the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, however we’re gon na talk about simply the basic concepts behind a sales funnel because I believe at first people obtain all complicated, like oh, it’s gon na be really difficult, it’s gon na be hard, but I desire you to recognize this is truly, truly easy.
So here is an real potato weapon. I don’t recognize if you can see it on the camera or not, but we’re gon na stroll you individuals through this. Julie ghost writer of dot com secrets. When I first developed this with my pal Nate Plohn, I was going to university at the time, I was attempting to figure out like how do I earn money on the net, as well as somebody claimed you must sell information products.
I was like, that’s amazing, yet I do not recognize anything regarding anything, and after that that weekend break was spring break, and also Nate and also I went as well as we made potato weapons and also had a wonderful weekend break, and then fast forward to like the next Monday, I’m back in institution, sitting there kind of like doing the bored college thing, and all of a unexpected I was like wait a min, I understand how to make a potato gun now.
Julie ghost writer of dot com secrets. That’s information, can I create a product concerning that? Therefore I was going crazy, I went on the internet. At the time, there’s a website you can browse to see the number of people were looking for different search phrases and there were 18,000 people a month looking for the phrase how to make a potato gun or potato gun plans or spud weapon plans, and also nobody had a product, and also I was like light bulb, I’m gon na make a product training that.
So I got Nate, we decreased to Home Depot, we obtained a video camera out, we recorded this whole thing, as well as we made our really first, really first product, as well as I put it online as well as I didn’t understand how to sell anything so I just had like a basic website.
Choosing A Clickfunnels Alternative – Julie Ghost Writer Of Dot Com Secrets
The website was like hi there, come and purchase my point, and then I went to this thing called Google. Julie ghost writer of dot com secrets. You individuals may have become aware of it in the past, as well as on Google they had these things right here, and on the side there were these ads, therefore I would certainly pay for the Google ad, somebody would click on the ad, they ‘d come by below, they would see this thing, and also they would certainly resemble oh my gosh, I have to get this DVD so I can learn just how to make a potato gun, and several of them would certainly give me money, as well as originally when we first started selling this, we were selling it for $37 a piece, therefore people would certainly acquire that, which was my business, and also I keep in mind putting the ads up and also I was investing regarding $10 a day.
Let me do the mathematics over here, so I was investing $10 a day in ads over right here, and from that I was balancing concerning one sale a day, fine? Now, as a university youngster, I’m considering this and I claimed okay, I provide Mr.Google $10 and then he gives me back 37. That means I obtained $27 to put in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, as well as I maintained doing this, as well as I resembled I am the most intelligent male active, and after that something evil happened.
The individuals over at Google decided they wished to make more money, and so they transformed their formulas. I’m not gon na enter that, however they altered their formula, and so no more was it like I spend $10 and I make 37.
Julie ghost writer of dot com secrets. Rather, I started spending $10. Excuse me, like my ad price increased so I started spending $50 a day to make one sale, okay? Now I’m not the sharpest tool in the tool kit, yet I offered Google $50 and they gave me back 37, and also I was like wait, I lost money, and then I gave them 50 and I lost 37.
That’s three or four days, I’m like wait a minute. This video game draws, I’m losing, therefore I turned my ads off. I’m like I can not play this game, and also I remember being frustrated, as well as eventually I obtained a phone call from my friend, as well as my friend had a comparable business to me.
He claimed, hi Russell, I assume I figured it out. I said, figured what out? Julie ghost writer of dot com secrets. He’s like, I stopped, and he didn’t call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, one time offer.
He stated, what I did is that every single individual that purchased my product, I after that upsold them another thing, and also I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you recognize exactly how you go to McDonald’s and also you go through the drive-through as well as you’re like, hey, I wish to order a Big Mac, as well as the dude’s like cool, do you intend to extremely size it? Do you want french fries as well as a coke with that said? And also he starts offering you upsells.
I’m like yeah, and also he’s like if you check out the math, he’s like, McDonald’s in fact sheds money selling a Big Mac yet they make all their revenue when somebody purchases the french fries or the Coke.
I resembled, fine. Julie ghost writer of dot com secrets. He’s like, right now, you’re losing money selling your potato gun DVD. You simply obtained ta sell these people fries and also a coke and then you’ll be profitable, and I was like, I still don’t fairly get it.
He’s like, if somebody gets this, like what’s the next point you can do? Julie ghost writer of dot com secrets. If you were attempting to serve this person, what’s the next point you could offer them with? And also I claimed well, when someone buys the DVD the most frustrating thing is currently they need to go to Home Depot and also they have to acquire the pipelines, and also they have to reduce them, and also like all this things to make this impressive weapon, and he stated, well suppose instead of you telling them to go acquire the stuff, suppose you upsold them a kit that did this whole thing? I have no idea if this is gon na appear on the cam or otherwise yet I believed it looked kind of cool, therefore he claimed, make an upsell where you sell them the kit.
So here is, right here is the kit, so I did some mathematics and I began calling around and I located these men in northern Idaho who actually made potato weapon sets, and I would spend, I would certainly begin selling these for $197, as well as now this became my extremely first funnel ever.
Best Clickfunnels Funnels – Julie Ghost Writer Of Dot Com Secrets
Again, I really did not recognize it was called a funnel at the time, but a person come, they click the ad, they would certainly see my DVD, they would purchase my DVD. Julie ghost writer of dot com secrets. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipes with you too so it’ll conserve you a long time? Simply $197, people resemble that would be amazing, as well as they ‘d click the switch and they would buy it, all right? Now, what happened, if you look at the mathematics, was fascinating is that Google really did not change their ad costs.
They still were billing me $50 a day, right? So that really did not transform, but I came right here and I invested $37, so I lost some money, however then what happened is that a person out of three people who got the DVD would get this, right? So let’s state I obtained a lot of clicks over right here, boom, as well as claim there’s three people right here that got the DVD.
One of these people then would go as well as acquire this. Julie ghost writer of dot com secrets. For each DVD I marketed, so I made $37, 1/3 of those people got this, so I take $197, I separate it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus five equates to 12, nine, 10, 102.
So now I was making $102 for every single individual that got the DVD, does that make good sense? ‘Cause one out of 3 acquired the package also, alright? So currently I was on Google, I was paying $50 a day in ads, but I was making, generally, $102 a day.
I placed $50 in, I obtained $102 back, okay, and all of a unexpected, I started looking, I resembled I am the most intelligent guy active again. Julie ghost writer of dot com secrets. I invested $50, I return $102, and so I was back in business, potato gun sales were cranking, I was having fun, and then I recognized wait a min, potato guns are great, however the market’s similar to this little.
Like what various other markets could I do this with? And I started thinking, I claimed well, what happens if I did this in rate reading? I fulfilled a individual who was the world’s fastest reader, Howard Berg, therefore we established a funnel for speed analysis and it functioned, and also we said, what if we did this in the dating market? And I discovered someone who was a dating expert, we connected it in.
What happens if we did this with supplements? Suppose we did? And also we began doing this, and also the funnels certainly modify every time, however the concepts coincide, and I became consumed, and also over the next five or six years, I launched over 100 different funnels in 100 various markets as well as ended up being stressed with it and it ended up being a lot enjoyable, yet this concept of a funnel works in any kind of business, and so what I want you individuals to comprehend is this is just how simple it really is.
It’s not some challenging point. Julie ghost writer of dot com secrets. Often we obtain all complicated. It’s very basic, so like we purchase an ad to sell something. Someone purchases that point, after that what’s the next sensible point they need? Well, if they purchased a potato weapon, the next thing they require is they need a potato weapon set, which becomes my funnel, and that’s kind of what we take people via.
All right, wish you liked that tutorial concerning just how I transformed one of my pastimes into a sales funnel and transformed it into money as well as exactly how you can do it too. Julie ghost writer of dot com secrets. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test in addition to a entire lot of other actually cool rewards that you are gon na love, as well as on top of that I want you to remain tuned ’cause the next video is showing up below in about 5 seconds.
I’m gon na stroll you individuals via seven various sales funnel secrets that’ll help increase the conversions as well as just how much money you make on every one of your funnels. Julie ghost writer of dot com secrets.
Julie Ghost Writer Of Dot Com Secrets