Sales Funnel Described – Sales Funnel Tutorial For Beginners (Step By Step) – Js Click funnels
Hey everyone, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, and to do that I wish to reveal you men my really first sales funnel I built as a beginner. Js click funnels.
Actually, this is a photo of me below on the slide. This is me with my shaved head making a potato gun. Js click funnels. This is the really first, one of the very first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, yet we’re gon na talk about just the basic concepts behind a sales funnel due to the fact that I assume initially people get all made complex, like oh, it’s gon na be actually tough, it’s gon na be hard, however I want you to comprehend this is actually, truly easy.
So below is an actual potato weapon. I do not know if you can see it on the cam or otherwise, however we’re gon na walk you guys via this. Js click funnels. When I first developed this with my buddy Nate Plohn, I was most likely to university at the time, I was trying to identify like just how do I make money online, and a person stated you should sell information products.
I resembled, that’s remarkable, yet I don’t know anything concerning anything, and after that that weekend was spring break, and also Nate and I went and also we made potato guns as well as had a fantastic weekend break, and then fast forward to such as the next Monday, I’m back in school, sitting there kind of like doing the bored college thing, and all of a unexpected I was like wait a minute, I understand exactly how to make a potato weapon now.
Js click funnels. That’s information, can I create a product regarding that? Therefore I was freaking out, I went on the internet. At the time, there’s a website you could browse to see the amount of people were looking for various keyword phrases and also there were 18,000 people a month looking for the phrase how to make a potato weapon or potato weapon strategies or spud gun plans, and nobody had a product, and also I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we dropped to Home Depot, we obtained a camera out, we filmed this whole thing, as well as we made our really first, really first product, as well as I place it online as well as I didn’t recognize how to sell anything so I simply had like a basic website.
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The website was like hey, come as well as buy my point, and then I mosted likely to this thing called Google. Js click funnels. You individuals may have heard of it in the past, and also on Google they had these points right here, as well as on the side there were these ads, and so I would spend for the Google ad, somebody would certainly click on the ad, they would certainly come by here, they would see this thing, as well as they would certainly resemble oh my gosh, I must purchase this DVD so I can learn how to make a potato gun, as well as several of them would give me money, as well as at first when we first began selling this, we were selling it for $37 a piece, and so people would certainly get that, and that was my business, and I remember putting the ads up and also I was investing concerning $10 a day.
Let me do the math over here, so I was investing $10 a day in ads over here, and also from that I was balancing concerning one sale a day, alright? Now, as a university child, I’m checking out this as well as I stated alright, I offer Mr.Google $10 and then he gives me back 37. That suggests I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he offered me back 37, I put 27 in my pocket, as well as I maintained doing this, as well as I was like I am the smartest male active, and after that something evil occurred.
The people over at Google chose they wished to make more money, and so they transformed their formulas. I’m not gon na get into that, but they changed their algorithm, therefore no more was it like I spend $10 and I make 37.
Js click funnels. Instead, I started investing $10. Excuse me, like my ad cost rose so I began investing $50 a day to make one sale, fine? Now I’m not the sharpest tool in the tool kit, but I gave Google $50 and they gave me back 37, and also I resembled wait, I lost money, and then I provided 50 and also I lost 37.
That’s 3 or four days, I’m like wait a min. This video game sucks, I’m losing, and so I transformed my ads off. I’m like I can not play this game, as well as I keep in mind being discouraged, as well as someday I got a call from my friend, as well as my friend had a similar business to me.
He claimed, hi there Russell, I think I figured it out. I claimed, figured what out? Js click funnels. He’s like, I stopped, and also he didn’t call it the funnel, he’s like I created this point called an upsell. He called it an OTO, one-time deal.
He claimed, what I did is that every single person that purchased my product, I then upsold them something else, as well as I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you understand how you go to McDonald’s and also you undergo the drive-through and also you’re like, hello, I want to purchase a Big Mac, and the guy’s like cool, do you wish to incredibly dimension it? Do you desire french fries and also a coke with that? And he begins using you upsells.
I’m like yeah, and also he’s like if you take a look at the math, he’s like, McDonald’s in fact sheds money selling a Big Mac yet they make all their profit when a person acquires the french fries or the Coke.
I was like, okay. Js click funnels. He’s like, now, you’re losing money selling your potato gun DVD. You simply obtained ta sell these men french fries and a coke and afterwards you’ll pay, as well as I resembled, I still do not rather get it.
He’s like, if a person gets this, like what’s the next thing you can do? Js click funnels. If you were trying to serve this person, what’s the next point you could offer them with? And I stated well, when someone gets the DVD the most frustrating thing is currently they need to go to Home Depot and they need to buy the pipes, as well as they have to cut them, and like all this stuff to make this outstanding gun, and also he claimed, well what if rather than you telling them to go get the stuff, suppose you upsold them a kit that did this whole thing? I have no idea if this is gon na appear on the electronic camera or otherwise but I believed it looked type of cool, and so he said, make an upsell where you sell them the set.
So below is, here is the set, so I did some math and I started calling around and I discovered these guys in north Idaho who really made potato weapon packages, as well as I would spend, I would certainly start selling these for $197, as well as currently this became my extremely first funnel ever before.
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Again, I really did not understand it was called a funnel at the time, however someone come, they click the ad, they would certainly see my DVD, they would purchase my DVD. Js click funnels. On the next page, our upsell says hey, the DVD’s coming, do you want me to ship the pipes with you too so it’ll save you a long time? Just $197, people resemble that would certainly be amazing, and also they would certainly click the switch and they would buy it, fine? Now, what occurred, if you take a look at the math, was interesting is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? To make sure that really did not transform, yet I came here and I invested $37, so I lost some money, yet then what occurred is that one out of 3 people who acquired the DVD would certainly get this, right? So let’s say I obtained a lot of clicks over here, boom, as well as state there’s three people right here that purchased the DVD.
Among these people then would go as well as acquire this. Js click funnels. For every single DVD I marketed, so I made $37, 1/3 of those people bought this, so I take $197, I split it by three. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, seven plus 5 amounts to 12, 9, 10, 102.
So currently I was making $102 for each single individual that purchased the DVD, does that make good sense? ‘Cause one out of three bought the package too, fine? So now I was on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I placed $50 in, I got $102 back, okay, and all of a sudden, I began looking, I was like I am the smartest guy to life again. Js click funnels. I invested $50, I return $102, therefore I was back in business, potato weapon sales were cranking, I was having fun, and then I understood wait a minute, potato guns are excellent, however the market’s like this little.
Like what other markets could I do this with? As well as I started assuming, I claimed well, suppose I did this in speed analysis? I satisfied a man that was the globe’s fastest visitor, Howard Berg, and so we set up a funnel for rate reading as well as it functioned, as well as we said, what if we did this in the dating market? And also I found a person that was a dating expert, we connected it in.
What if we did this with supplements? What happens if we did? As well as we began doing this, as well as the funnels obviously fine-tune every time, yet the concepts are the same, as well as I ended up being obsessed, and over the next 5 or six years, I introduced over 100 different funnels in 100 different markets and ended up being stressed with it and it ended up being a lot enjoyable, however this concept of a funnel works in any kind of business, therefore what I want you guys to recognize is this is exactly how straightforward it really is.
It’s not some complex thing. Js click funnels. Often we get all made complex. It’s extremely easy, so like we get an ad to sell something. Someone purchases that thing, after that what’s the next sensible point they require? Well, if they bought a potato gun, the next thing they require is they need a potato weapon package, which becomes my funnel, and that’s sort of what we take people via.
All right, wish you loved that tutorial concerning just how I transformed among my leisure activities into a sales funnel and also turned it into money as well as how you can do it also. Js click funnels. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free trial along with a whole lot of other actually cool benefits that you are gon na love, as well as in addition to that I want you to remain tuned ’cause the next video is showing up below in concerning five seconds.
I’m gon na stroll you men via 7 different sales funnel tricks that’ll help increase the conversions and also just how much money you make on each of your funnels. Js click funnels.
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