Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Http://www Clickfunnels Reddi
Hey everyone, this is Russell Brunson, as well as today we’re talking about sales funnels tutorials for beginners, and also to do that I want to reveal you guys my really first sales funnel I built as a beginner. Http://www clickfunnels reddi.
Actually, this is a image of me below on the slide. This is me with my shaved head making a potato gun. Http://www clickfunnels reddi. This is the very first, among the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, however we’re gon na speak about simply the basic concepts behind a sales funnel because I assume initially people get all complicated, like oh, it’s gon na be truly hard, it’s gon na be hard, however I want you to comprehend this is truly, really simple.
So right here is an actual potato gun. I do not recognize if you can see it on the electronic camera or not, however we’re gon na stroll you individuals via this. Http://www clickfunnels reddi. When I first developed this with my pal Nate Plohn, I was going to college at the time, I was attempting to determine like exactly how do I make money on the Internet, and someone claimed you need to sell information products.
I was like, that’s incredible, yet I don’t recognize anything about anything, and after that that weekend break was springtime break, and Nate as well as I went as well as we made potato guns and also had a wonderful weekend break, and then fast forward to such as the next Monday, I’m back in school, sitting there kind of like doing the bored college thing, and all of a unexpected I resembled wait a minute, I recognize how to make a potato gun currently.
Http://www clickfunnels reddi. That’s information, can I create a product concerning that? Therefore I was flipping out, I went on the internet. At the time, there’s a website you might search to see the number of people were searching for various key words and also there were 18,000 people a month searching for the expression just how to make a potato weapon or potato gun strategies or potato gun plans, as well as nobody had a product, as well as I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we dropped to Home Depot, we got a camera out, we filmed this whole thing, and also we made our really first, really first product, and I place it online and I really did not understand exactly how to sell anything so I just had like a basic website.
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The website resembled hi, come and also get my thing, and then I went to this point called Google. Http://www clickfunnels reddi. You people may have become aware of it before, and on Google they had these things right here, as well as on the side there were these ads, therefore I would certainly pay for the Google ad, somebody would click the ad, they ‘d come over below, they would see this point, and they would certainly resemble oh my gosh, I have to acquire this DVD so I can learn just how to make a potato weapon, and also some of them would certainly offer me money, and also initially when we first started selling this, we were selling it for $37 a item, therefore people would certainly acquire that, and that was my business, and I bear in mind placing the ads up and also I was spending about $10 a day.
Let me do the mathematics over right here, so I was spending $10 a day in ads over here, and from that I was balancing regarding one sale a day, alright? Currently, as a college youngster, I’m taking a look at this and also I claimed alright, I provide Mr.Google $10 and then he offers me back 37. That implies I obtained $27 to put in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, and I kept doing this, and also I resembled I am the most intelligent man active, and afterwards something wicked took place.
The guys over at Google chose they wished to make more money, and so they changed their formulas. I’m not gon na get into that, however they altered their formula, therefore no longer was it like I spend $10 and I make 37.
Http://www clickfunnels reddi. Instead, I started spending $10. Excuse me, like my ad expense increased so I began spending $50 a day to make one sale, fine? Now I’m not the sharpest tool in the tool kit, however I offered Google $50 as well as they provided me back 37, and also I was like delay, I lost money, and after that I provided 50 and I lost 37.
That’s 3 or four days, I’m like wait a min. This video game sucks, I’m losing, therefore I turned my ads off. I’m like I can not play this game, and I keep in mind being annoyed, as well as someday I obtained a phone call from my friend, and my friend had a similar business to me.
He stated, hi there Russell, I think I figured it out. I stated, figured what out? Http://www clickfunnels reddi. He’s like, I stopped, as well as he didn’t call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, one-time offer.
He said, what I did is that every single person who purchased my product, I then upsold them something else, and also I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and he’s like, well you recognize exactly how you most likely to McDonald’s and you undergo the drive-through and you’re like, hey, I wish to buy a Big Mac, as well as the man’s like cool, do you want to super dimension it? Do you want fries as well as a coke with that said? As well as he starts offering you upsells.
I’m like yeah, as well as he’s like if you consider the math, he’s like, McDonald’s actually sheds money selling a Big Mac however they make all their profit when a person purchases the french fries or the Coke.
I resembled, fine. Http://www clickfunnels reddi. He’s like, today, you’re losing money selling your potato weapon DVD. You simply got ta sell these people french fries and a coke and then you’ll pay, as well as I was like, I still don’t fairly get it.
He’s like, if a person acquires this, like what’s the next point you can do? Http://www clickfunnels reddi. If you were attempting to serve he or she, what’s the next point you could serve them with? And I claimed well, when someone acquires the DVD the most bothersome thing is currently they have to go to Home Depot and they have to get the pipes, and they need to reduce them, and also like all this stuff to make this amazing gun, as well as he stated, well suppose instead of you telling them to go get right stuff, what happens if you upsold them a package that did this whole thing? I have no concept if this is gon na show up on the cam or otherwise however I assumed it looked sort of cool, and so he claimed, make an upsell where you sell them the package.
So below is, here is the package, so I did some mathematics and also I started calling around as well as I located these men in north Idaho that in fact made potato weapon kits, as well as I would certainly spend, I would certainly begin selling these for $197, and now this became my really first funnel ever.
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Once more, I didn’t recognize it was called a funnel at the time, but a person come, they click the ad, they would see my DVD, they would acquire my DVD. Http://www clickfunnels reddi. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipelines with you also so it’ll save you a long time? Just $197, people are like that would be fantastic, and they ‘d click the switch as well as they would certainly buy it, okay? Now, what happened, if you take a look at the math, was fascinating is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? So that didn’t transform, but I came below and I spent $37, so I lost some money, but then what occurred is that a person out of three people who got the DVD would get this, right? So allow’s say I obtained a bunch of clicks over below, boom, as well as state there’s three people right here that got the DVD.
One of these people then would go and also acquire this. Http://www clickfunnels reddi. For every DVD I sold, so I made $37, 1/3 of those people bought this, so I take $197, I separate it by three. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 equals 12, nine, 10, 102.
So currently I was making $102 for each single person that purchased the DVD, does that make good sense? ‘Cause one out of three bought the package also, alright? So now I was on Google, I was paying $50 a day in ads, yet I was making, on average, $102 a day.
I put $50 in, I obtained $102 back, fine, and all of a abrupt, I began looking, I was like I am the most intelligent male alive once again. Http://www clickfunnels reddi. I spent $50, I return $102, and so I was back in business, potato gun sales were cranking, I was having a good time, and afterwards I recognized wait a minute, potato guns are excellent, however the market’s such as this little.
Like what various other markets could I do this with? As well as I started assuming, I claimed well, suppose I did this in speed reading? I fulfilled a man that was the world’s fastest reader, Howard Berg, therefore we set up a funnel for speed analysis and also it functioned, as well as we stated, suppose we did this in the dating market? And I discovered a person who was a dating expert, we plugged it in.
Suppose we did this with supplements? What if we did? As well as we started doing this, and also the funnels undoubtedly modify each and every single time, yet the concepts coincide, and I ended up being stressed, and also over the next five or six years, I introduced over 100 different funnels in 100 different markets and became obsessed with it as well as it became so much enjoyable, yet this principle of a funnel operate in any type of business, therefore what I want you people to comprehend is this is exactly how simple it truly is.
It’s not some complicated thing. Http://www clickfunnels reddi. Sometimes we obtain all complicated. It’s very straightforward, so like we purchase an ad to sell something. Somebody purchases that thing, after that what’s the next sensible thing they require? Well, if they got a potato weapon, the next point they require is they require a potato weapon set, and that becomes my funnel, which’s type of what we take people through.
All right, wish you liked that tutorial concerning just how I turned among my leisure activities into a sales funnel as well as transformed it right into money and just how you can do it also. Http://www clickfunnels reddi. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial along with a entire lot of other actually cool rewards that you are gon na love, as well as in addition to that I desire you to remain tuned ’cause the next video is turning up right here in about 5 secs.
I’m gon na stroll you people through 7 various sales funnel secrets that’ll help increase the conversions and also just how much money you make on each of your funnels. Http://www clickfunnels reddi.
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