Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Html Click funnels
Hey everybody, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, as well as to do that I want to show you guys my really first sales funnel I built as a newbie. Html click funnels.
In fact, this is a photo of me here on the slide. This is me with my shaved head making a potato weapon. Html click funnels. This is the really first, among the extremely first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, however we’re gon na discuss simply the basic concepts behind a sales funnel due to the fact that I think at first people get all complicated, like oh, it’s gon na be actually tough, it’s gon na be hard, but I desire you to recognize this is truly, really straightforward.
So here is an actual potato gun. I don’t understand if you can see it on the electronic camera or not, but we’re gon na stroll you men via this. Html click funnels. When I first created this with my pal Nate Plohn, I was going to university at the time, I was attempting to identify like how do I make money on the Internet, and someone claimed you should sell information products.
I resembled, that’s awesome, but I do not know anything concerning anything, and after that that weekend break was spring break, and also Nate and also I went as well as we made potato guns and had a excellent weekend break, and then fast forward to like the next Monday, I’m back in school, sitting there type of like doing the bored school point, and all of a sudden I was like wait a min, I know how to make a potato weapon now.
Html click funnels. That’s information, can I create a product concerning that? Therefore I was freaking out, I went online. At the time, there’s a website you can browse to see how many people were searching for various keywords and also there were 18,000 people a month looking for the phrase just how to make a potato gun or potato gun plans or spud weapon strategies, as well as nobody had a product, as well as I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we went down to Home Depot, we obtained a video camera out, we recorded this whole thing, and we made our very first, very first product, as well as I place it online and also I really did not know exactly how to sell anything so I simply had like a basic website.
Choosing A Clickfunnels Alternative – Html Click funnels
The website resembled hi there, come and acquire my thing, and after that I mosted likely to this thing called Google. Html click funnels. You men may have become aware of it previously, and on Google they had these points right here, as well as on the side there were these ads, therefore I would certainly spend for the Google ad, a person would certainly click the ad, they would certainly come by here, they would certainly see this point, and also they ‘d be like oh my gosh, I need to get this DVD so I can learn exactly how to make a potato gun, as well as several of them would certainly give me money, and originally when we first started selling this, we were selling it for $37 a item, therefore people would buy that, and that was my business, and also I keep in mind putting the ads up as well as I was spending concerning $10 a day.
Let me do the mathematics over below, so I was spending $10 a day in ads over right here, and from that I was averaging concerning one sale a day, fine? Currently, as a college child, I’m checking out this and I claimed okay, I provide Mr.Google $10 and after that he gives me back 37. That implies I got $27 to put in my pocket. Next day I gave Mr. Google $10, he gave me back 37, I placed 27 in my pocket, and I maintained doing this, and also I was like I am the most intelligent man alive, and after that something evil happened.
The guys over at Google determined they wished to make even more money, and so they transformed their formulas. I’m not gon na enter into that, but they transformed their algorithm, and so no longer was it like I spend $10 and I make 37.
Html click funnels. Rather, I started investing $10. Excuse me, like my ad cost went up so I started investing $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the tool kit, however I offered Google $50 and they offered me back 37, and I resembled wait, I lost money, and then I gave them 50 and also I lost 37.
That’s 3 or four days, I’m like wait a minute. This game draws, I’m losing, and so I transformed my ads off. I’m like I can not play this game, as well as I remember being irritated, and also one day I got a phone call from my friend, and my friend had a similar business to me.
He stated, hey Russell, I think I figured it out. I said, figured what out? Html click funnels. He’s like, I stopped, and also he really did not call it the funnel, he’s like I created this point called an upsell. He called it an OTO, one time deal.
He stated, what I did is that every single person that acquired my product, I then upsold them something else, and I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you understand exactly how you go to McDonald’s and you go through the drive-through and also you’re like, hey, I want to buy a Big Mac, and also the guy’s like cool, do you intend to extremely size it? Do you want french fries as well as a coke keeping that? And he begins supplying you upsells.
I’m like yeah, and he’s like if you check out the math, he’s like, McDonald’s actually loses money selling a Big Mac but they make all their earnings when someone buys the fries or the Coke.
I was like, okay. Html click funnels. He’s like, today, you’re losing money selling your potato weapon DVD. You just got ta sell these individuals french fries and also a coke and afterwards you’ll pay, and also I resembled, I still do not quite get it.
He’s like, if a person purchases this, like what’s the next point you can do? Html click funnels. If you were attempting to serve he or she, what’s the next thing you could serve them with? And also I stated well, when someone buys the DVD one of the most bothersome thing is currently they have to go to Home Depot and they need to buy the pipes, and they need to reduce them, and also like all this things to make this amazing weapon, and also he stated, well what happens if rather than you telling them to go purchase the stuff, what happens if you upsold them a kit that did this whole thing? I have no idea if this is gon na appear on the video camera or otherwise yet I believed it looked sort of cool, and so he claimed, make an upsell where you sell them the package.
So right here is, below is the set, so I did some mathematics and also I began calling about and I discovered these men in north Idaho that actually made potato gun sets, and I would spend, I would start selling these for $197, and currently this became my very first funnel ever.
Best Clickfunnels Funnels – Html Click funnels
Once more, I didn’t recognize it was called a funnel at the time, however somebody come, they click on the ad, they would see my DVD, they would certainly get my DVD. Html click funnels. On the next page, our upsell says hey, the DVD’s coming, do you desire me to ship the pipes with you too so it’ll save you time? Simply $197, people are like that would be amazing, and they ‘d click the button and they would buy it, fine? Now, what occurred, if you check out the mathematics, was interesting is that Google didn’t change their ad costs.
They still were billing me $50 a day, right? So that didn’t change, yet I came here and I invested $37, so I lost some money, however after that what happened is that out of three people who purchased the DVD would certainly purchase this, right? So allow’s claim I got a number of clicks over here, boom, and also state there’s three people right here that acquired the DVD.
Among these people after that would certainly go as well as get this. Html click funnels. For each DVD I offered, so I made $37, 1/3 of those people purchased this, so I take $197, I separate it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 equals 12, 9, 10, 102.
So now I was making $102 for every single single individual that purchased the DVD, does that make sense? ‘Cause one out of three bought the kit too, fine? So currently I got on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I put $50 in, I got $102 back, alright, and all of a abrupt, I started looking, I resembled I am the smartest guy alive once again. Html click funnels. I spent $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was enjoying, and after that I realized wait a min, potato weapons are excellent, but the market’s like this little.
Like what other markets could I do this with? And I began thinking, I said well, what if I did this in rate analysis? I fulfilled a person that was the world’s fastest viewers, Howard Berg, therefore we established a funnel for speed analysis and it functioned, and also we stated, suppose we did this in the dating market? And also I discovered someone who was a dating expert, we plugged it in.
Suppose we did this with supplements? What if we did? And also we began doing this, and also the funnels obviously modify every time, yet the concepts coincide, and also I became consumed, and over the next 5 or 6 years, I introduced over 100 different funnels in 100 various markets and became stressed with it as well as it ended up being so much enjoyable, however this concept of a funnel works in any business, therefore what I desire you men to comprehend is this is how straightforward it really is.
It’s not some complex point. Html click funnels. In some cases we get all complicated. It’s very straightforward, so like we buy an ad to sell something. Somebody buys that thing, after that what’s the next logical thing they require? Well, if they bought a potato weapon, the next thing they need is they require a potato weapon package, and that becomes my funnel, which’s type of what we take people through.
All right, wish you liked that tutorial regarding just how I transformed one of my hobbies right into a sales funnel and transformed it right into money as well as exactly how you can do it as well. Html click funnels. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test in addition to a entire lot of various other actually cool benefits that you are gon na love, and also in addition to that I desire you to remain tuned ’cause the next video clip is coming up here in about 5 seconds.
I’m gon na stroll you people via 7 various sales funnel tricks that’ll help increase the conversions as well as how much money you make on every one of your funnels. Html click funnels.
Html Click funnels