Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – How To Use Clickfunnels Like A Pro 2021?
Hey everybody, this is Russell Brunson, and today we’re discussing sales funnels tutorials for beginners, as well as to do that I want to reveal you individuals my really first sales funnel I built as a newbie. How to use clickfunnels like a pro 2021?.
Actually, this is a picture of me right here on the slide. This is me with my shaved head making a potato weapon. How to use clickfunnels like a pro 2021?. This is the extremely first, one of the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, however we’re gon na talk about just the basic concepts behind a sales funnel since I think initially people obtain all made complex, like oh, it’s gon na be really hard, it’s gon na be hard, but I want you to comprehend this is truly, really basic.
So below is an actual potato weapon. I do not understand if you can see it on the electronic camera or otherwise, yet we’re gon na stroll you guys with this. How to use clickfunnels like a pro 2021?. When I first created this with my pal Nate Plohn, I was going to university at the time, I was attempting to figure out like exactly how do I earn money online, and a person stated you should sell information products.
I resembled, that’s remarkable, but I don’t understand anything about anything, and then that weekend was springtime break, and Nate as well as I went and also we made potato guns as well as had a fantastic weekend, and then fast forward to like the next Monday, I’m back in school, sitting there type of like doing the bored school thing, and all of a unexpected I was like wait a min, I recognize just how to make a potato weapon currently.
How to use clickfunnels like a pro 2021?. That’s information, can I create a product about that? Therefore I was going nuts, I went online. At the time, there’s a website you can search to see how many people were searching for different search phrases and there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato gun plans or potato gun plans, and nobody had a product, as well as I resembled light bulb, I’m gon na make a product training that.
So I obtained Nate, we went down to Home Depot, we obtained a video camera out, we recorded this whole thing, as well as we made our extremely first, really first product, and I put it online and I really did not recognize how to sell anything so I simply had like a basic website.
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The website was like hey, come and also acquire my thing, and then I went to this point called Google. How to use clickfunnels like a pro 2021?. You men may have heard of it previously, and on Google they had these things right here, as well as on the side there were these ads, therefore I would certainly spend for the Google ad, somebody would click the ad, they would certainly come right here, they would certainly see this thing, as well as they would certainly be like oh my gosh, I need to get this DVD so I can learn how to make a potato gun, and also some of them would provide me money, and also originally when we first began selling this, we were selling it for $37 a item, therefore people would certainly purchase that, which was my business, as well as I keep in mind putting the ads up and also I was investing regarding $10 a day.
Let me do the mathematics over below, so I was investing $10 a day in ads over right here, as well as from that I was balancing regarding one sale a day, all right? Currently, as a university kid, I’m checking out this as well as I said all right, I offer Mr.Google $10 and after that he provides me back 37. That indicates I obtained $27 to put in my pocket. Next day I gave Mr. Google $10, he gave me back 37, I placed 27 in my pocket, and also I kept doing this, and also I resembled I am the smartest guy alive, and after that something evil occurred.
The individuals over at Google chose they intended to make more money, and so they changed their algorithms. I’m not gon na enter that, but they transformed their formula, and so no longer was it like I spend $10 and I make 37.
How to use clickfunnels like a pro 2021?. Rather, I began investing $10. Excuse me, like my ad cost increased so I began spending $50 a day to make one sale, fine? Now I’m not the sharpest tool in the tool kit, but I gave Google $50 as well as they provided me back 37, as well as I was like wait, I lost money, and afterwards I provided 50 and I lost 37.
That’s three or four days, I’m like wait a min. This video game sucks, I’m losing, and so I turned my ads off. I’m like I can not play this game, and also I remember being annoyed, and someday I got a phone call from my friend, and also my friend had a similar business to me.
He claimed, hi Russell, I believe I figured it out. I stated, figured what out? How to use clickfunnels like a pro 2021?. He’s like, I quit, and he really did not call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, one time offer.
He said, what I did is that each and every single individual who bought my product, I after that upsold them another thing, as well as I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and he’s like, well you recognize how you most likely to McDonald’s and also you experience the drive-through as well as you’re like, hello, I want to get a Big Mac, and the man’s like cool, do you want to incredibly size it? Do you want fries as well as a coke with that? As well as he starts using you upsells.
I’m like yeah, and he’s like if you take a look at the math, he’s like, McDonald’s really loses money selling a Big Mac but they make all their earnings when a person gets the fries or the Coke.
I resembled, fine. How to use clickfunnels like a pro 2021?. He’s like, now, you’re losing money selling your potato weapon DVD. You just obtained ta sell these guys fries and a coke and after that you’ll be profitable, as well as I resembled, I still don’t quite get it.
He’s like, if somebody acquires this, like what’s the next point you can do? How to use clickfunnels like a pro 2021?. If you were attempting to offer he or she, what’s the next thing you could offer them with? As well as I said well, when a person buys the DVD one of the most frustrating thing is now they need to go to Home Depot and they need to buy the pipelines, and also they need to cut them, and like all this stuff to make this remarkable weapon, as well as he stated, well what happens if as opposed to you telling them to go acquire right stuff, what if you upsold them a package that did this whole thing? I have no suggestion if this is gon na turn up on the electronic camera or otherwise however I assumed it looked sort of cool, therefore he said, make an upsell where you sell them the set.
So right here is, right here is the kit, so I did some math as well as I started calling about and I discovered these guys in north Idaho that really made potato weapon kits, and I would certainly spend, I would certainly start selling these for $197, and currently this became my very first funnel ever before.
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Once more, I really did not know it was called a funnel at the time, but someone come, they click the ad, they would see my DVD, they would buy my DVD. How to use clickfunnels like a pro 2021?. On the next page, our upsell says hey, the DVD’s coming, do you desire me to ship the pipelines with you too so it’ll conserve you a long time? Simply $197, people are like that would certainly be amazing, as well as they would certainly click the switch and also they would buy it, fine? Currently, what occurred, if you look at the math, was fascinating is that Google really did not change their ad costs.
They still were charging me $50 a day, right? So that really did not transform, but I came below and also I invested $37, so I lost some money, yet then what happened is that a person out of 3 people who purchased the DVD would certainly purchase this, right? So allow’s state I got a number of clicks over below, boom, and also state there’s three people right here that got the DVD.
One of these people then would go as well as purchase this. How to use clickfunnels like a pro 2021?. For every DVD I sold, so I made $37, 1/3 of those people bought this, so I take $197, I separate it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus five equates to 12, nine, 10, 102.
So now I was making $102 for each single person that purchased the DVD, does that make good sense? ‘Cause one out of three purchased the set as well, alright? So currently I was on Google, I was paying $50 a day in ads, yet I was making, usually, $102 a day.
I put $50 in, I obtained $102 back, okay, and all of a abrupt, I started looking, I was like I am the smartest male active once more. How to use clickfunnels like a pro 2021?. I spent $50, I get back $102, and so I was back in business, potato weapon sales were cranking, I was having fun, and afterwards I understood wait a minute, potato guns are good, but the market’s like this little.
Like what various other markets could I do this with? As well as I started assuming, I stated well, suppose I did this in rate analysis? I fulfilled a individual who was the world’s fastest visitor, Howard Berg, and so we established a funnel for speed analysis and it functioned, and also we claimed, suppose we did this in the dating market? As well as I located somebody that was a dating expert, we connected it in.
What happens if we did this with supplements? Suppose we did? As well as we started doing this, and also the funnels certainly modify each and every single time, yet the concepts are the same, and also I ended up being stressed, as well as over the next five or 6 years, I introduced over 100 various funnels in 100 different markets as well as ended up being obsessed with it and it became so much fun, but this idea of a funnel works in any type of business, and so what I desire you guys to understand is this is how basic it actually is.
It’s not some complex thing. How to use clickfunnels like a pro 2021?. Often we get all complicated. It’s very easy, so like we get an ad to sell something. Someone gets that thing, after that what’s the next rational thing they require? Well, if they bought a potato gun, the next thing they require is they require a potato gun kit, and that becomes my funnel, which’s kind of what we take people through.
All right, wish you enjoyed that tutorial about how I turned among my leisure activities into a sales funnel and turned it right into money and also exactly how you can do it as well. How to use clickfunnels like a pro 2021?. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test in addition to a entire lot of various other truly cool rewards that you are gon na love, as well as on top of that I want you to remain tuned ’cause the next video clip is coming up right here in concerning 5 seconds.
I’m gon na stroll you men with seven different sales funnel secrets that’ll help increase the conversions and how much money you make on every one of your funnels. How to use clickfunnels like a pro 2021?.
How To Use Clickfunnels Like A Pro 2021?