Sales Funnel Described – Sales Funnel Tutorial For Beginners (Step By Step) – How To Host Clickfunnels Membership Sites
Hey everyone, this is Russell Brunson, and today we’re discussing sales funnels tutorials for beginners, and to do that I wish to reveal you people my really first sales funnel I built as a newbie. How to host clickfunnels membership sites.
In fact, this is a image of me right here on the slide. This is me with my cut head making a potato gun. How to host clickfunnels membership sites. This is the really first, among the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, however we’re gon na talk about just the basic concepts behind a sales funnel due to the fact that I assume initially people get all made complex, like oh, it’s gon na be actually difficult, it’s gon na be hard, but I want you to understand this is actually, actually basic.
So below is an actual potato weapon. I do not understand if you can see it on the cam or otherwise, yet we’re gon na walk you guys via this. How to host clickfunnels membership sites. When I first developed this with my friend Nate Plohn, I was most likely to college at the time, I was trying to determine like just how do I generate income on the net, and a person said you must sell information products.
I was like, that’s awesome, yet I do not understand anything regarding anything, and afterwards that weekend break was springtime break, and also Nate and I went as well as we made potato weapons as well as had a excellent weekend break, and afterwards fast forward to such as the next Monday, I’m back in college, sitting there kind of like doing the bored college thing, and all of a unexpected I resembled wait a min, I understand exactly how to make a potato weapon now.
How to host clickfunnels membership sites. That’s information, can I create a product concerning that? And so I was flipping out, I browsed the web. At the time, there’s a website you could search to see the number of people were searching for various keyword phrases and also there were 18,000 people a month looking for the expression just how to make a potato gun or potato weapon plans or spud gun strategies, and also nobody had a product, as well as I was like light bulb, I’m gon na make a product teaching that.
So I got Nate, we dropped to Home Depot, we obtained a camera out, we recorded this whole thing, and we made our extremely first, very first product, and also I put it online and I really did not recognize how to sell anything so I simply had like a basic website.
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The website was like hi there, come as well as buy my point, and afterwards I mosted likely to this thing called Google. How to host clickfunnels membership sites. You guys might have become aware of it previously, and also on Google they had these things right here, and on the side there were these ads, therefore I would pay for the Google ad, somebody would certainly click the ad, they ‘d come here, they would see this thing, as well as they ‘d be like oh my gosh, I need to purchase this DVD so I can learn exactly how to make a potato gun, as well as some of them would provide me money, as well as at first when we first started selling this, we were selling it for $37 a item, therefore people would get that, which was my business, and also I keep in mind placing the ads up and also I was investing concerning $10 a day.
Let me do the mathematics over below, so I was spending $10 a day in ads over below, and from that I was balancing regarding one sale a day, alright? Now, as a college child, I’m considering this as well as I said alright, I offer Mr.Google $10 and then he provides me back 37. That means I obtained $27 to put in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I put 27 in my pocket, and also I kept doing this, and also I resembled I am the most intelligent man to life, and afterwards something bad took place.
The people over at Google determined they wished to make even more money, and so they transformed their algorithms. I’m not gon na enter that, yet they transformed their algorithm, and so no more was it like I spend $10 as well as I make 37.
How to host clickfunnels membership sites. Rather, I began investing $10. Excuse me, like my ad price went up so I began investing $50 a day to make one sale, fine? Now I’m not the sharpest tool in the toolbox, but I provided Google $50 as well as they offered me back 37, and also I was like delay, I lost money, and after that I gave them 50 and also I lost 37.
That’s three or 4 days, I’m like wait a minute. This game draws, I’m losing, and so I turned my ads off. I’m like I can not play this video game, and also I remember being annoyed, and also one day I got a call from my friend, and also my friend had a comparable business to me.
He said, hello Russell, I assume I figured it out. I stated, figured what out? How to host clickfunnels membership sites. He’s like, I stopped, as well as he really did not call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, once deal.
He stated, what I did is that every single individual that bought my product, I then upsold them something else, and I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and he’s like, well you recognize exactly how you most likely to McDonald’s and also you experience the drive-through and you’re like, hi, I want to purchase a Big Mac, and also the guy’s like cool, do you want to extremely dimension it? Do you desire french fries as well as a coke with that? And also he starts using you upsells.
I’m like yeah, and he’s like if you look at the mathematics, he’s like, McDonald’s really loses money selling a Big Mac but they make all their revenue when somebody buys the fries or the Coke.
I resembled, fine. How to host clickfunnels membership sites. He’s like, today, you’re losing money selling your potato weapon DVD. You just got ta sell these people fries and also a coke and then you’ll be profitable, and I resembled, I still do not rather get it.
He’s like, if a person acquires this, like what’s the next point you can do? How to host clickfunnels membership sites. If you were trying to offer he or she, what’s the next point you could offer them with? And I claimed well, when somebody gets the DVD one of the most annoying point is now they have to go to Home Depot and they need to acquire the pipes, as well as they have to reduce them, as well as like all this stuff to make this fantastic weapon, and he said, well what if instead of you telling them to go buy right stuff, what if you upsold them a set that did this whole thing? I have no concept if this is gon na appear on the cam or otherwise but I believed it looked type of cool, and so he said, make an upsell where you sell them the set.
So here is, here is the package, so I did some mathematics and I started calling about as well as I located these individuals in north Idaho that in fact made potato gun kits, and also I would certainly spend, I would start selling these for $197, and also now this became my extremely first funnel ever.
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Once again, I didn’t recognize it was called a funnel at the time, but someone come, they click on the ad, they would see my DVD, they would get my DVD. How to host clickfunnels membership sites. On the next page, our upsell claims hey, the DVD’s coming, do you want me to deliver the pipelines with you also so it’ll conserve you some time? Just $197, people are like that would be wonderful, and they would certainly click the switch as well as they would buy it, fine? Now, what happened, if you take a look at the mathematics, was intriguing is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To make sure that really did not transform, however I came here as well as I spent $37, so I lost some money, however then what occurred is that one out of three people that acquired the DVD would certainly purchase this, right? So allow’s claim I obtained a number of clicks over right here, boom, and also claim there’s 3 people right here that bought the DVD.
One of these people after that would certainly go and get this. How to host clickfunnels membership sites. For each DVD I sold, so I made $37, 1/3 of those people got this, so I take $197, I separate it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, 7 plus five equals 12, 9, 10, 102.
So currently I was making $102 for each single person that purchased the DVD, does that make good sense? ‘Cause one out of three purchased the set as well, alright? So now I got on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I placed $50 in, I got $102 back, alright, and all of a abrupt, I started looking, I was like I am the most intelligent guy alive again. How to host clickfunnels membership sites. I invested $50, I come back $102, therefore I was back in business, potato weapon sales were cranking, I was enjoying, and then I realized wait a min, potato guns are great, but the market’s such as this little.
Like what other markets could I do this with? And also I started believing, I said well, what if I did this in rate analysis? I satisfied a person who was the globe’s fastest viewers, Howard Berg, therefore we set up a funnel for speed analysis as well as it worked, and also we stated, what if we did this in the dating market? As well as I found somebody who was a dating expert, we plugged it in.
What happens if we did this with supplements? What happens if we did? And we began doing this, and also the funnels certainly modify each and every single time, however the concepts are the same, and also I came to be consumed, as well as over the next 5 or 6 years, I released over 100 various funnels in 100 various markets as well as came to be stressed with it as well as it came to be a lot enjoyable, however this concept of a funnel works in any kind of business, therefore what I desire you guys to recognize is this is just how straightforward it really is.
It’s not some challenging point. How to host clickfunnels membership sites. Occasionally we get all made complex. It’s really basic, so like we purchase an ad to sell something. Someone gets that thing, after that what’s the next logical point they need? Well, if they purchased a potato gun, the next point they need is they need a potato weapon set, and that becomes my funnel, which’s type of what we take people through.
All right, wish you loved that tutorial regarding how I transformed one of my hobbies into a sales funnel and also transformed it into money and also just how you can do it also. How to host clickfunnels membership sites. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial along with a entire bunch of other actually cool bonus offers that you are gon na love, and also on top of that I want you to remain tuned ’cause the next video clip is coming up right here in regarding five secs.
I’m gon na stroll you guys via seven different sales funnel tricks that’ll help increase the conversions as well as just how much money you make on each of your funnels. How to host clickfunnels membership sites.
How To Host Clickfunnels Membership Sites