Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – How To Build A 2 Step Plus Free Shipping Funnel In Clickfunnels
Hey everyone, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, as well as to do that I want to reveal you men my extremely first sales funnel I built as a newbie. How to build a 2 step plus free shipping funnel in clickfunnels.
In fact, this is a image of me here on the slide. This is me with my cut head making a potato gun. How to build a 2 step plus free shipping funnel in clickfunnels. This is the really first, among the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, however we’re gon na talk about just the basic concepts behind a sales funnel due to the fact that I assume at first people obtain all made complex, like oh, it’s gon na be really challenging, it’s gon na be hard, but I desire you to recognize this is truly, actually straightforward.
So below is an actual potato gun. I do not understand if you can see it on the cam or not, but we’re gon na stroll you people with this. How to build a 2 step plus free shipping funnel in clickfunnels. When I first produced this with my buddy Nate Plohn, I was going to university at the time, I was attempting to determine like exactly how do I earn money on the Internet, and a person stated you should sell information products.
I was like, that’s awesome, however I don’t recognize anything about anything, and after that that weekend break was springtime break, and also Nate and also I went and we made potato weapons as well as had a terrific weekend break, and then fast forward to such as the next Monday, I’m back in institution, resting there type of like doing the bored college thing, and all of a abrupt I resembled wait a minute, I understand how to make a potato weapon currently.
How to build a 2 step plus free shipping funnel in clickfunnels. That’s information, can I create a product regarding that? Therefore I was flipping out, I went online. At the time, there’s a website you can look to see the amount of people were looking for various keyword phrases and also there were 18,000 people a month searching for the expression just how to make a potato gun or potato gun strategies or potato weapon plans, as well as no one had a product, and also I resembled light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we went down to Home Depot, we obtained a video camera out, we recorded this whole thing, as well as we made our extremely first, extremely first product, and I place it online as well as I really did not recognize exactly how to sell anything so I simply had like a basic website.
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The website resembled hey, come and also get my point, and then I went to this thing called Google. How to build a 2 step plus free shipping funnel in clickfunnels. You individuals may have come across it in the past, and on Google they had these things right here, as well as on the side there were these ads, and so I would certainly spend for the Google ad, someone would certainly click on the ad, they ‘d come below, they would see this point, and also they would certainly resemble oh my gosh, I need to acquire this DVD so I can learn how to make a potato weapon, and also several of them would offer me money, and initially when we first began selling this, we were selling it for $37 a piece, therefore people would certainly purchase that, which was my business, as well as I bear in mind placing the ads up and I was investing about $10 a day.
Let me do the math over below, so I was spending $10 a day in ads over right here, as well as from that I was balancing regarding one sale a day, alright? Now, as a college youngster, I’m checking out this as well as I said alright, I give Mr.Google $10 and then he provides me back 37. That implies I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I put 27 in my pocket, and also I kept doing this, and also I resembled I am the smartest man active, and afterwards something evil happened.
The individuals over at Google determined they intended to make even more money, therefore they changed their formulas. I’m not gon na enter that, but they altered their formula, therefore no longer was it like I spend $10 and also I make 37.
How to build a 2 step plus free shipping funnel in clickfunnels. Rather, I began spending $10. Excuse me, like my ad cost rose so I began spending $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the tool kit, but I gave Google $50 as well as they provided me back 37, and also I resembled delay, I lost money, and afterwards I gave them 50 and I lost 37.
That’s three or four days, I’m like wait a min. This game draws, I’m losing, therefore I transformed my ads off. I’m like I can’t play this game, as well as I keep in mind being irritated, as well as someday I got a telephone call from my friend, and my friend had a comparable business to me.
He stated, hi there Russell, I believe I figured it out. I claimed, figured what out? How to build a 2 step plus free shipping funnel in clickfunnels. He’s like, I stopped, and he really did not call it the funnel, he’s like I created this point called an upsell. He called it an OTO, one-time offer.
He claimed, what I did is that every single person who purchased my product, I after that upsold them another thing, and also I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, as well as he’s like, well you know just how you most likely to McDonald’s and also you undergo the drive-through and you’re like, hello, I intend to get a Big Mac, and also the dude’s like cool, do you wish to very dimension it? Do you desire french fries as well as a coke with that said? And also he starts supplying you upsells.
I’m like yeah, and he’s like if you take a look at the mathematics, he’s like, McDonald’s really loses money selling a Big Mac however they make all their profit when somebody purchases the french fries or the Coke.
I was like, alright. How to build a 2 step plus free shipping funnel in clickfunnels. He’s like, right now, you’re losing money selling your potato weapon DVD. You just got ta sell these men fries and also a coke and then you’ll pay, and I was like, I still do not fairly get it.
He’s like, if a person buys this, like what’s the next thing you can do? How to build a 2 step plus free shipping funnel in clickfunnels. If you were attempting to serve he or she, what’s the next thing you could offer them with? And also I claimed well, when a person gets the DVD one of the most bothersome point is currently they have to go to Home Depot and also they need to purchase the pipes, as well as they need to reduce them, and like all this stuff to make this outstanding weapon, and he stated, well suppose instead of you telling them to go acquire right stuff, what if you upsold them a set that did this whole thing? I have no idea if this is gon na turn up on the video camera or otherwise however I assumed it looked kind of cool, therefore he claimed, make an upsell where you sell them the set.
So below is, below is the package, so I did some math and I began calling around and also I located these individuals in north Idaho who really made potato weapon kits, and also I would certainly spend, I would certainly start selling these for $197, and currently this became my really first funnel ever.
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Once again, I didn’t know it was called a funnel at the time, yet somebody come, they click the ad, they would see my DVD, they would purchase my DVD. How to build a 2 step plus free shipping funnel in clickfunnels. On the next page, our upsell states hey, the DVD’s coming, do you want me to ship the pipes with you too so it’ll save you time? Just $197, people resemble that would be wonderful, as well as they ‘d click the switch and they would buy it, alright? Currently, what occurred, if you consider the mathematics, was intriguing is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To ensure that really did not change, yet I came below and I spent $37, so I lost some money, however after that what happened is that out of 3 people who bought the DVD would get this, right? So allow’s say I got a bunch of clicks over here, boom, and say there’s three people right here that purchased the DVD.
Among these people then would certainly go and also buy this. How to build a 2 step plus free shipping funnel in clickfunnels. For every single DVD I sold, so I made $37, 1/3 of those people bought this, so I take $197, I split it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus 5 equates to 12, nine, 10, 102.
So now I was making $102 for every single single individual that bought the DVD, does that make good sense? ‘Cause one out of three purchased the set as well, alright? So currently I was on Google, I was paying $50 a day in ads, however I was making, on average, $102 a day.
I put $50 in, I got $102 back, alright, and all of a sudden, I started looking, I was like I am the most intelligent man alive once again. How to build a 2 step plus free shipping funnel in clickfunnels. I spent $50, I come back $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and then I understood wait a minute, potato weapons are excellent, but the marketplace’s such as this little.
Like what various other markets could I do this with? And also I began assuming, I stated well, what if I did this in speed analysis? I satisfied a person that was the globe’s fastest reader, Howard Berg, and so we set up a funnel for rate reading as well as it worked, and we claimed, suppose we did this in the dating market? And I found somebody who was a dating expert, we plugged it in.
What happens if we did this with supplements? Suppose we did? As well as we started doing this, and also the funnels clearly fine-tune every single time, but the concepts coincide, and also I ended up being stressed, as well as over the next five or 6 years, I released over 100 different funnels in 100 various markets as well as ended up being obsessed with it and it came to be a lot fun, however this concept of a funnel operate in any business, therefore what I desire you guys to recognize is this is just how simple it really is.
It’s not some challenging point. How to build a 2 step plus free shipping funnel in clickfunnels. Often we obtain all made complex. It’s really basic, so like we buy an ad to sell something. Someone purchases that thing, after that what’s the next logical point they require? Well, if they got a potato gun, the next point they need is they need a potato gun package, which becomes my funnel, and that’s type of what we take people through.
All right, wish you enjoyed that tutorial concerning exactly how I turned among my hobbies into a sales funnel as well as turned it right into money as well as exactly how you can do it also. How to build a 2 step plus free shipping funnel in clickfunnels. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free trial together with a whole lot of other truly cool rewards that you are gon na love, as well as in addition to that I desire you to stay tuned ’cause the next video is showing up below in concerning 5 secs.
I’m gon na walk you people with 7 different sales funnel tricks that’ll help increase the conversions as well as just how much money you make on each of your funnels. How to build a 2 step plus free shipping funnel in clickfunnels.
How To Build A 2 Step Plus Free Shipping Funnel In Clickfunnels