Sales Funnel Clarified – Sales Funnel Tutorial For Beginners ( Detailed) – Host Clickfunnels Page On Web Domain
Hey everybody, this is Russell Brunson, and also today we’re speaking about sales funnels tutorials for beginners, and to do that I want to reveal you people my extremely first sales funnel I built as a novice. Host clickfunnels page on web domain.
In fact, this is a photo of me here on the slide. This is me with my cut head making a potato gun. Host clickfunnels page on web domain. This is the really first, one of the extremely first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, but we’re gon na talk about simply the basic concepts behind a sales funnel since I think at first people obtain all made complex, like oh, it’s gon na be actually challenging, it’s gon na be hard, but I want you to recognize this is actually, really easy.
So below is an actual potato gun. I do not understand if you can see it on the camera or not, however we’re gon na walk you guys via this. Host clickfunnels page on web domain. When I first created this with my buddy Nate Plohn, I was going to college at the time, I was trying to figure out like exactly how do I generate income online, and also someone claimed you ought to sell information products.
I resembled, that’s incredible, but I do not understand anything concerning anything, and after that that weekend break was spring break, and also Nate and also I went and we made potato guns as well as had a wonderful weekend, and then fast forward to such as the next Monday, I’m back in school, sitting there kind of like doing the bored college point, and all of a abrupt I resembled wait a minute, I understand just how to make a potato weapon currently.
Host clickfunnels page on web domain. That’s information, can I create a product about that? And so I was going nuts, I went on the internet. At the time, there’s a website you might browse to see how many people were searching for various search phrases and also there were 18,000 people a month looking for the phrase how to make a potato weapon or potato weapon plans or spud gun strategies, and also nobody had a product, and also I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we went down to Home Depot, we obtained a camera out, we filmed this whole thing, and also we made our very first, extremely first product, and I put it online and also I really did not know how to sell anything so I just had like a basic website.
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The website was like hello, come and also get my thing, and after that I mosted likely to this point called Google. Host clickfunnels page on web domain. You people might have come across it before, as well as on Google they had these points right here, as well as on the side there were these ads, therefore I would spend for the Google ad, somebody would certainly click the ad, they ‘d come by here, they would see this thing, as well as they would certainly resemble oh my gosh, I should acquire this DVD so I can learn how to make a potato weapon, as well as some of them would give me money, and also initially when we first started selling this, we were selling it for $37 a piece, and so people would get that, which was my business, and also I keep in mind placing the ads up and also I was investing regarding $10 a day.
Let me do the mathematics over here, so I was spending $10 a day in ads over below, and also from that I was averaging regarding one sale a day, all right? Currently, as a college kid, I’m taking a look at this and I said alright, I offer Mr.Google $10 and afterwards he provides me back 37. That suggests I got $27 to place in my pocket. Next day I gave Mr. Google $10, he gave me back 37, I put 27 in my pocket, and also I kept doing this, as well as I resembled I am the most intelligent man active, and then something wicked took place.
The people over at Google decided they intended to make even more money, therefore they transformed their formulas. I’m not gon na get into that, but they changed their algorithm, therefore no more was it like I spend $10 and also I make 37.
Host clickfunnels page on web domain. Instead, I began spending $10. Excuse me, like my ad expense rose so I began investing $50 a day to make one sale, all right? Now I’m not the sharpest tool in the toolbox, yet I provided Google $50 and they gave me back 37, as well as I was like wait, I lost money, and afterwards I provided 50 and also I lost 37.
That’s three or four days, I’m like wait a min. This video game sucks, I’m losing, and so I turned my ads off. I’m like I can not play this game, and I remember being discouraged, as well as eventually I obtained a telephone call from my friend, and also my friend had a similar business to me.
He said, hi there Russell, I think I figured it out. I claimed, figured what out? Host clickfunnels page on web domain. He’s like, I stopped, and he didn’t call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, once deal.
He stated, what I did is that each and every single person that got my product, I after that upsold them another thing, and also I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and he’s like, well you understand how you go to McDonald’s and also you experience the drive-through and also you’re like, hi, I wish to purchase a Big Mac, and also the man’s like cool, do you want to incredibly dimension it? Do you desire fries as well as a coke with that said? And also he begins providing you upsells.
I’m like yeah, and he’s like if you consider the mathematics, he’s like, McDonald’s really loses money selling a Big Mac but they make all their profit when a person acquires the fries or the Coke.
I was like, fine. Host clickfunnels page on web domain. He’s like, right now, you’re losing money selling your potato weapon DVD. You just got ta sell these people french fries and a coke and after that you’ll be profitable, and also I was like, I still do not rather get it.
He’s like, if someone buys this, like what’s the next point you can do? Host clickfunnels page on web domain. If you were trying to serve he or she, what’s the next point you could offer them with? And I stated well, when someone acquires the DVD the most irritating point is now they have to go to Home Depot and they have to get the pipelines, and also they have to reduce them, and like all this things to make this fantastic gun, and also he said, well what happens if instead of you telling them to go buy the stuff, suppose you upsold them a set that did this whole thing? I have no concept if this is gon na turn up on the camera or otherwise but I assumed it looked sort of cool, therefore he stated, make an upsell where you sell them the set.
So here is, right here is the kit, so I did some math as well as I began calling around and also I located these guys in northern Idaho who in fact made potato weapon sets, and also I would spend, I would begin selling these for $197, and now this became my very first funnel ever.
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Again, I really did not know it was called a funnel at the time, however somebody come, they click the ad, they would certainly see my DVD, they would acquire my DVD. Host clickfunnels page on web domain. On the next page, our upsell states hey, the DVD’s coming, do you want me to deliver the pipelines with you too so it’ll conserve you time? Just $197, people are like that would be superb, as well as they would certainly click the switch and they would certainly buy it, okay? Now, what occurred, if you check out the math, was fascinating is that Google didn’t alter their ad costs.
They still were charging me $50 a day, right? To make sure that really did not change, yet I came below and I invested $37, so I lost some money, however after that what took place is that one out of 3 people who bought the DVD would purchase this, right? So let’s claim I got a lot of clicks over below, boom, as well as say there’s three people right here that bought the DVD.
One of these people after that would go and acquire this. Host clickfunnels page on web domain. For every single DVD I offered, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by 3. If I do the math on that, that’s $65. So if I take $65 plus $37, 7 plus five equates to 12, nine, 10, 102.
So now I was making $102 for every single person that got the DVD, does that make good sense? ‘Cause one out of three purchased the set too, all right? So now I got on Google, I was paying $50 a day in ads, yet I was making, generally, $102 a day.
I placed $50 in, I got $102 back, okay, and all of a sudden, I began looking, I resembled I am the most intelligent male alive once more. Host clickfunnels page on web domain. I spent $50, I come back $102, and so I was back in business, potato weapon sales were cranking, I was having a good time, and afterwards I understood wait a min, potato weapons are good, yet the marketplace’s like this little.
Like what various other markets could I do this with? As well as I began thinking, I said well, what if I did this in rate analysis? I met a man who was the world’s fastest visitor, Howard Berg, and so we established a funnel for speed analysis and also it functioned, and also we said, what happens if we did this in the dating market? And also I found a person who was a dating expert, we connected it in.
What if we did this with supplements? What if we did? And we began doing this, and also the funnels undoubtedly tweak every time, but the concepts coincide, and I became consumed, and over the next five or 6 years, I launched over 100 various funnels in 100 various markets and became consumed with it as well as it became so much fun, however this idea of a funnel works in any kind of business, therefore what I desire you guys to understand is this is how easy it truly is.
It’s not some difficult thing. Host clickfunnels page on web domain. Occasionally we get all made complex. It’s really easy, so like we acquire an ad to sell something. Somebody purchases that thing, then what’s the next logical thing they require? Well, if they purchased a potato gun, the next point they need is they need a potato gun set, which becomes my funnel, which’s type of what we take people through.
All right, wish you enjoyed that tutorial regarding how I transformed among my leisure activities into a sales funnel and transformed it right into money as well as exactly how you can do it as well. Host clickfunnels page on web domain. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test in addition to a entire number of various other really cool bonus offers that you are gon na love, as well as in addition to that I want you to remain tuned ’cause the next video is turning up here in regarding 5 seconds.
I’m gon na stroll you guys through 7 different sales funnel keys that’ll help increase the conversions as well as how much money you make on every one of your funnels. Host clickfunnels page on web domain.
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