Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Hookinh Up Twilio With Clickfunnels
Hey everyone, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, as well as to do that I wish to reveal you people my very first sales funnel I built as a novice. Hookinh up twilio with clickfunnels.
Actually, this is a image of me below on the slide. This is me with my cut head making a potato gun. Hookinh up twilio with clickfunnels. This is the extremely first, one of the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, yet we’re gon na discuss simply the basic concepts behind a sales funnel since I believe in the beginning people obtain all complicated, like oh, it’s gon na be actually challenging, it’s gon na be hard, yet I want you to understand this is really, actually basic.
So here is an real potato gun. I don’t understand if you can see it on the video camera or otherwise, but we’re gon na stroll you men via this. Hookinh up twilio with clickfunnels. When I first developed this with my buddy Nate Plohn, I was going to college at the time, I was trying to find out like how do I generate income on the web, and also a person claimed you should sell information products.
I resembled, that’s outstanding, yet I do not know anything about anything, and afterwards that weekend break was spring break, and Nate and I went and also we made potato guns and also had a terrific weekend, and then fast forward to like the next Monday, I’m back in school, resting there type of like doing the bored college thing, and all of a unexpected I resembled wait a min, I know just how to make a potato gun now.
Hookinh up twilio with clickfunnels. That’s information, can I create a product regarding that? Therefore I was going nuts, I went on the internet. At the time, there’s a website you might look to see how many people were searching for different keywords as well as there were 18,000 people a month searching for the expression how to make a potato gun or potato weapon strategies or potato weapon strategies, and no one had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I got Nate, we decreased to Home Depot, we obtained a camera out, we filmed this whole thing, as well as we made our really first, very first product, and I put it online and I really did not recognize just how to sell anything so I just had like a basic website.
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The website was like hi, come and get my point, and after that I went to this point called Google. Hookinh up twilio with clickfunnels. You guys may have become aware of it in the past, and on Google they had these points right here, and on the side there were these ads, therefore I would spend for the Google ad, somebody would click the ad, they would certainly come right here, they would certainly see this thing, as well as they ‘d be like oh my gosh, I have to buy this DVD so I can learn how to make a potato gun, and some of them would offer me money, as well as at first when we first began selling this, we were selling it for $37 a piece, therefore people would certainly get that, which was my business, and I bear in mind putting the ads up and also I was investing about $10 a day.
Let me do the math over right here, so I was spending $10 a day in ads over here, and from that I was balancing concerning one sale a day, alright? Currently, as a university child, I’m considering this as well as I claimed fine, I offer Mr.Google $10 and then he gives me back 37. That means I obtained $27 to put in my pocket. Next day I gave Mr. Google $10, he provided me back 37, I put 27 in my pocket, and I maintained doing this, as well as I was like I am the smartest man to life, and then something evil happened.
The people over at Google determined they intended to make even more money, and so they changed their formulas. I’m not gon na enter that, yet they altered their algorithm, and so no more was it like I spend $10 as well as I make 37.
Hookinh up twilio with clickfunnels. Rather, I started investing $10. Excuse me, like my ad expense rose so I started spending $50 a day to make one sale, alright? Currently I’m not the sharpest tool in the toolbox, however I offered Google $50 and also they offered me back 37, and I was like delay, I lost money, and after that I provided 50 and also I lost 37.
That’s three or 4 days, I’m like wait a min. This video game draws, I’m losing, therefore I turned my ads off. I’m like I can’t play this game, and I keep in mind being annoyed, and one day I got a telephone call from my friend, as well as my friend had a similar business to me.
He said, hi there Russell, I believe I figured it out. I said, figured what out? Hookinh up twilio with clickfunnels. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, one time deal.
He stated, what I did is that every single individual who acquired my product, I after that upsold them another thing, as well as I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and he’s like, well you understand how you most likely to McDonald’s as well as you go through the drive-through and also you’re like, hey, I want to order a Big Mac, and also the guy’s like cool, do you wish to incredibly dimension it? Do you desire french fries as well as a coke with that said? And he starts using you upsells.
I’m like yeah, as well as he’s like if you take a look at the math, he’s like, McDonald’s really loses money selling a Big Mac however they make all their revenue when somebody buys the fries or the Coke.
I resembled, okay. Hookinh up twilio with clickfunnels. He’s like, today, you’re losing money selling your potato weapon DVD. You just got ta sell these guys french fries as well as a coke and afterwards you’ll pay, as well as I resembled, I still don’t fairly get it.
He’s like, if somebody acquires this, like what’s the next point you can do? Hookinh up twilio with clickfunnels. If you were trying to serve this person, what’s the next thing you could offer them with? And I stated well, when a person gets the DVD the most annoying thing is currently they need to go to Home Depot and also they need to purchase the pipes, and also they have to cut them, and also like all this stuff to make this fantastic gun, as well as he said, well what happens if instead of you telling them to go purchase right stuff, suppose you upsold them a set that did this whole thing? I have no idea if this is gon na show up on the video camera or otherwise however I thought it looked type of cool, and so he stated, make an upsell where you sell them the set.
So below is, below is the package, so I did some math and also I began calling about and also I located these men in northern Idaho that really made potato gun kits, and I would certainly spend, I would start selling these for $197, and also now this became my very first funnel ever.
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Once again, I really did not recognize it was called a funnel at the time, yet somebody come, they click on the ad, they would see my DVD, they would certainly buy my DVD. Hookinh up twilio with clickfunnels. On the next page, our upsell says hey, the DVD’s coming, do you want me to deliver the pipelines with you also so it’ll save you some time? Simply $197, people resemble that would be fantastic, and also they ‘d click the button as well as they would buy it, fine? Currently, what happened, if you check out the mathematics, was intriguing is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? To ensure that really did not alter, yet I came below and also I invested $37, so I lost some money, yet after that what occurred is that a person out of three people that got the DVD would acquire this, right? So allow’s state I got a number of clicks over right here, boom, and also claim there’s three people right here that purchased the DVD.
One of these people then would go and also buy this. Hookinh up twilio with clickfunnels. For every DVD I marketed, so I made $37, 1/3 of those people got this, so I take $197, I split it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus five equals 12, 9, 10, 102.
So currently I was making $102 for every single single person that acquired the DVD, does that make good sense? ‘Cause one out of three bought the package as well, all right? So now I was on Google, I was paying $50 a day in ads, yet I was making, on average, $102 a day.
I put $50 in, I got $102 back, alright, and all of a abrupt, I started looking, I resembled I am the most intelligent man alive again. Hookinh up twilio with clickfunnels. I spent $50, I come back $102, therefore I was back in business, potato weapon sales were cranking, I was having a good time, and afterwards I realized wait a min, potato guns are excellent, yet the market’s like this little.
Like what various other markets could I do this with? And also I started believing, I stated well, suppose I did this in speed analysis? I fulfilled a guy who was the world’s fastest viewers, Howard Berg, and so we established a funnel for speed reading and it worked, and we said, what happens if we did this in the dating market? And I found someone who was a dating expert, we connected it in.
Suppose we did this with supplements? What if we did? And we started doing this, and the funnels clearly modify every single time, however the concepts coincide, and also I became stressed, as well as over the next 5 or six years, I introduced over 100 various funnels in 100 various markets and became consumed with it as well as it ended up being so much fun, yet this principle of a funnel works in any business, and so what I want you guys to recognize is this is just how straightforward it actually is.
It’s not some complex point. Hookinh up twilio with clickfunnels. In some cases we obtain all made complex. It’s really straightforward, so like we acquire an ad to sell something. Somebody purchases that thing, then what’s the next sensible thing they need? Well, if they got a potato weapon, the next point they require is they need a potato gun kit, and that becomes my funnel, and that’s type of what we take people with.
All right, hope you loved that tutorial concerning how I turned one of my pastimes into a sales funnel and transformed it into money as well as just how you can do it also. Hookinh up twilio with clickfunnels. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial together with a whole number of various other truly cool rewards that you are gon na love, as well as in addition to that I desire you to stay tuned ’cause the next video clip is coming up here in about 5 seconds.
I’m gon na walk you guys with 7 various sales funnel secrets that’ll help increase the conversions as well as just how much money you make on every one of your funnels. Hookinh up twilio with clickfunnels.
Hookinh Up Twilio With Clickfunnels