Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Heatmap For Clickfunnels
Hey everybody, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, and to do that I intend to reveal you guys my really first sales funnel I built as a beginner. Heatmap for clickfunnels.
Actually, this is a image of me right here on the slide. This is me with my cut head making a potato gun. Heatmap for clickfunnels. This is the really first, one of the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, yet we’re gon na speak about just the basic concepts behind a sales funnel since I think at first people obtain all made complex, like oh, it’s gon na be really challenging, it’s gon na be hard, yet I want you to understand this is really, actually simple.
So right here is an real potato weapon. I do not know if you can see it on the electronic camera or otherwise, however we’re gon na stroll you men with this. Heatmap for clickfunnels. When I first produced this with my friend Nate Plohn, I was most likely to university at the time, I was trying to determine like exactly how do I earn money online, as well as a person stated you need to sell information products.
I resembled, that’s outstanding, but I do not recognize anything about anything, and then that weekend break was spring break, and also Nate as well as I went and also we made potato weapons and had a terrific weekend break, and after that fast forward to such as the next Monday, I’m back in institution, resting there type of like doing the bored college point, and all of a sudden I was like wait a min, I know just how to make a potato weapon now.
Heatmap for clickfunnels. That’s information, can I create a product regarding that? And so I was flipping out, I browsed the web. At the time, there’s a website you could search to see how many people were looking for various search phrases and also there were 18,000 people a month looking for the phrase exactly how to make a potato weapon or potato weapon strategies or spud weapon plans, and also nobody had a product, as well as I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we dropped to Home Depot, we obtained a video camera out, we filmed this whole thing, as well as we made our really first, really first product, and I place it online and I really did not know exactly how to sell anything so I just had like a basic website.
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The website was like hi there, come and acquire my thing, and after that I went to this point called Google. Heatmap for clickfunnels. You men may have become aware of it previously, and also on Google they had these points right here, and also on the side there were these ads, and so I would pay for the Google ad, someone would click on the ad, they would certainly come over below, they would certainly see this thing, and also they ‘d resemble oh my gosh, I should buy this DVD so I can learn exactly how to make a potato weapon, as well as a few of them would provide me money, as well as originally when we first started selling this, we were selling it for $37 a piece, and so people would acquire that, and that was my business, and also I keep in mind placing the ads up and also I was spending regarding $10 a day.
Let me do the mathematics over here, so I was investing $10 a day in ads over here, and also from that I was balancing about one sale a day, all right? Currently, as a college kid, I’m checking out this as well as I stated fine, I give Mr.Google $10 and afterwards he provides me back 37. That means I obtained $27 to place in my pocket. Next day I offered Mr. Google $10, he gave me back 37, I placed 27 in my pocket, and I maintained doing this, as well as I resembled I am the smartest man active, and then something wicked happened.
The people over at Google determined they wanted to make more money, and so they transformed their formulas. I’m not gon na get involved in that, however they transformed their formula, therefore no longer was it like I spend $10 as well as I make 37.
Heatmap for clickfunnels. Rather, I started spending $10. Excuse me, like my ad expense increased so I started investing $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the toolbox, yet I provided Google $50 and also they gave me back 37, and also I was like delay, I lost money, and then I gave them 50 and I lost 37.
That’s 3 or four days, I’m like wait a min. This video game sucks, I’m losing, and so I transformed my ads off. I’m like I can not play this video game, and I keep in mind being frustrated, and also someday I obtained a phone call from my friend, and also my friend had a comparable business to me.
He said, hello Russell, I believe I figured it out. I claimed, figured what out? Heatmap for clickfunnels. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, once offer.
He stated, what I did is that every single person who bought my product, I then upsold them another thing, and I was like, well why would I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and he’s like, well you recognize how you go to McDonald’s and you experience the drive-through and you’re like, hi, I want to get a Big Mac, and the dude’s like cool, do you intend to super size it? Do you desire fries and also a coke with that? As well as he begins supplying you upsells.
I’m like yeah, as well as he’s like if you consider the math, he’s like, McDonald’s really loses money selling a Big Mac yet they make all their earnings when somebody gets the fries or the Coke.
I was like, okay. Heatmap for clickfunnels. He’s like, right now, you’re losing money selling your potato gun DVD. You simply obtained ta sell these guys french fries and also a coke and afterwards you’ll be profitable, as well as I resembled, I still don’t quite get it.
He’s like, if somebody acquires this, like what’s the next point you can do? Heatmap for clickfunnels. If you were attempting to serve he or she, what’s the next point you could serve them with? As well as I claimed well, when somebody gets the DVD the most annoying thing is currently they need to go to Home Depot and they need to buy the pipes, as well as they have to reduce them, and also like all this things to make this remarkable weapon, as well as he said, well what if instead of you telling them to go acquire the stuff, what if you upsold them a kit that did this whole thing? I have no suggestion if this is gon na show up on the camera or not however I assumed it looked sort of cool, and so he said, make an upsell where you sell them the kit.
So here is, here is the kit, so I did some math and I started calling about and I located these people in northern Idaho who really made potato gun kits, and also I would spend, I would start selling these for $197, and also now this became my really first funnel ever before.
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Again, I didn’t understand it was called a funnel at the time, however somebody come, they click the ad, they would see my DVD, they would acquire my DVD. Heatmap for clickfunnels. On the next page, our upsell states hey, the DVD’s coming, do you want me to deliver the pipes with you also so it’ll save you a long time? Just $197, people are like that would be wonderful, as well as they ‘d click the switch and they would buy it, okay? Now, what happened, if you look at the mathematics, was interesting is that Google didn’t alter their ad costs.
They still were billing me $50 a day, right? To ensure that didn’t alter, yet I came here as well as I invested $37, so I lost some money, yet after that what occurred is that one out of 3 people who purchased the DVD would acquire this, right? So let’s state I got a lot of clicks over here, boom, as well as state there’s three people right here that purchased the DVD.
Among these people after that would go as well as purchase this. Heatmap for clickfunnels. For every DVD I offered, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by three. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, seven plus 5 equals 12, 9, 10, 102.
So currently I was making $102 for every single single person that bought the DVD, does that make good sense? ‘Cause one out of 3 got the package as well, okay? So now I got on Google, I was paying $50 a day in ads, however I was making, generally, $102 a day.
I put $50 in, I got $102 back, fine, and all of a abrupt, I began looking, I resembled I am the smartest guy active again. Heatmap for clickfunnels. I spent $50, I get back $102, and so I was back in business, potato weapon sales were cranking, I was enjoying, and afterwards I recognized wait a minute, potato guns are great, but the marketplace’s similar to this little.
Like what various other markets could I do this with? And also I began believing, I stated well, what happens if I did this in speed reading? I met a individual who was the globe’s fastest reader, Howard Berg, therefore we set up a funnel for speed analysis as well as it worked, and also we said, what if we did this in the dating market? And also I located a person who was a dating expert, we plugged it in.
What if we did this with supplements? Suppose we did? As well as we started doing this, as well as the funnels undoubtedly fine-tune every single time, yet the concepts coincide, and I became consumed, and also over the next 5 or 6 years, I released over 100 different funnels in 100 various markets and also became stressed with it as well as it ended up being a lot fun, however this idea of a funnel operate in any business, therefore what I desire you guys to understand is this is just how basic it truly is.
It’s not some difficult thing. Heatmap for clickfunnels. Sometimes we get all complicated. It’s very simple, so like we purchase an ad to sell something. Someone gets that point, then what’s the next rational thing they require? Well, if they acquired a potato weapon, the next point they require is they need a potato gun kit, and that becomes my funnel, which’s kind of what we take people via.
All right, hope you enjoyed that tutorial regarding exactly how I turned one of my hobbies into a sales funnel and also turned it into money as well as how you can do it as well. Heatmap for clickfunnels. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free test along with a whole lot of other really cool bonuses that you are gon na love, and in addition to that I want you to remain tuned ’cause the next video is coming up here in regarding five seconds.
I’m gon na walk you guys via seven various sales funnel secrets that’ll help increase the conversions as well as how much money you make on each of your funnels. Heatmap for clickfunnels.
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