Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Free Clickfunnels Shirt
Hey everybody, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, and also to do that I want to reveal you people my extremely first sales funnel I built as a beginner. Free clickfunnels shirt.
In fact, this is a picture of me below on the slide. This is me with my shaved head making a potato gun. Free clickfunnels shirt. This is the very first, one of the very first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na discuss just the basic concepts behind a sales funnel since I assume in the beginning people get all complicated, like oh, it’s gon na be truly tough, it’s gon na be hard, however I desire you to recognize this is actually, really easy.
So right here is an real potato gun. I do not recognize if you can see it on the video camera or otherwise, but we’re gon na stroll you people with this. Free clickfunnels shirt. When I first created this with my buddy Nate Plohn, I was most likely to university at the time, I was attempting to figure out like just how do I make money on the net, and someone claimed you need to sell information products.
I was like, that’s remarkable, but I don’t recognize anything concerning anything, and afterwards that weekend break was spring break, and Nate and I went as well as we made potato guns and also had a excellent weekend, and afterwards fast forward to like the next Monday, I’m back in college, resting there sort of like doing the bored institution thing, and all of a abrupt I was like wait a minute, I recognize just how to make a potato weapon currently.
Free clickfunnels shirt. That’s information, can I create a product about that? And so I was going nuts, I browsed the web. At the time, there’s a website you can search to see how many people were looking for different key phrases and there were 18,000 people a month searching for the expression just how to make a potato gun or potato weapon strategies or potato weapon plans, and nobody had a product, and I was like light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we dropped to Home Depot, we got a camera out, we shot this whole thing, and also we made our really first, extremely first product, and I place it online and I really did not know exactly how to sell anything so I simply had like a basic website.
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The website was like hello, come as well as purchase my point, and afterwards I mosted likely to this point called Google. Free clickfunnels shirt. You people might have heard of it before, and on Google they had these points right here, and on the side there were these ads, and so I would pay for the Google ad, someone would certainly click on the ad, they ‘d come here, they would see this thing, and also they would certainly resemble oh my gosh, I must buy this DVD so I can learn just how to make a potato gun, and also several of them would certainly offer me money, and also initially when we first began selling this, we were selling it for $37 a item, and so people would certainly get that, and that was my business, and I remember placing the ads up as well as I was spending regarding $10 a day.
Let me do the math over below, so I was investing $10 a day in ads over below, and from that I was averaging about one sale a day, okay? Currently, as a college child, I’m checking out this and also I claimed all right, I offer Mr.Google $10 and after that he gives me back 37. That means I obtained $27 to put in my pocket. Next day I gave Mr. Google $10, he provided me back 37, I placed 27 in my pocket, as well as I maintained doing this, and I resembled I am the most intelligent guy to life, and after that something wicked happened.
The guys over at Google determined they intended to make even more money, and so they changed their formulas. I’m not gon na get involved in that, however they transformed their formula, therefore no more was it like I spend $10 as well as I make 37.
Free clickfunnels shirt. Instead, I started spending $10. Excuse me, like my ad cost increased so I began investing $50 a day to make one sale, fine? Now I’m not the sharpest tool in the tool kit, but I offered Google $50 and they provided me back 37, and I resembled delay, I lost money, and then I provided 50 and also I lost 37.
That’s three or 4 days, I’m like wait a min. This game draws, I’m losing, and so I turned my ads off. I’m like I can not play this game, and I keep in mind being annoyed, and one day I got a call from my friend, and also my friend had a similar business to me.
He stated, hello Russell, I believe I figured it out. I stated, figured what out? Free clickfunnels shirt. He’s like, I quit, and he really did not call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once deal.
He said, what I did is that every single individual that got my product, I after that upsold them something else, as well as I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you know just how you go to McDonald’s and also you go through the drive-through and also you’re like, hi there, I wish to get a Big Mac, and the man’s like cool, do you wish to incredibly dimension it? Do you want french fries and a coke keeping that? As well as he starts using you upsells.
I’m like yeah, and also he’s like if you check out the mathematics, he’s like, McDonald’s really loses money selling a Big Mac however they make all their earnings when a person buys the french fries or the Coke.
I resembled, okay. Free clickfunnels shirt. He’s like, today, you’re losing money selling your potato gun DVD. You just obtained ta sell these people fries as well as a coke and after that you’ll be profitable, as well as I resembled, I still do not fairly get it.
He’s like, if a person purchases this, like what’s the next thing you can do? Free clickfunnels shirt. If you were attempting to serve he or she, what’s the next point you could offer them with? And also I said well, when a person buys the DVD one of the most frustrating thing is now they need to go to Home Depot and also they have to buy the pipes, and they need to cut them, and like all this things to make this remarkable weapon, as well as he claimed, well what if instead of you telling them to go acquire right stuff, suppose you upsold them a set that did this whole thing? I have no concept if this is gon na show up on the video camera or otherwise yet I believed it looked sort of cool, and so he said, make an upsell where you sell them the kit.
So right here is, here is the package, so I did some math as well as I began calling about and also I found these guys in northern Idaho that in fact made potato weapon packages, and I would certainly spend, I would begin selling these for $197, as well as now this became my extremely first funnel ever before.
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Once more, I didn’t recognize it was called a funnel at the time, yet a person come, they click on the ad, they would see my DVD, they would certainly acquire my DVD. Free clickfunnels shirt. On the next page, our upsell states hey, the DVD’s coming, do you want me to deliver the pipelines with you as well so it’ll save you a long time? Simply $197, people are like that would be amazing, as well as they ‘d click the button and they would buy it, fine? Now, what occurred, if you consider the math, was intriguing is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? To make sure that really did not change, however I came right here and also I spent $37, so I lost some money, yet after that what took place is that a person out of 3 people who bought the DVD would certainly get this, right? So allow’s say I obtained a bunch of clicks over here, boom, and claim there’s 3 people right here that got the DVD.
Among these people then would go and get this. Free clickfunnels shirt. For each DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I split it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, 7 plus 5 equals 12, nine, 10, 102.
So now I was making $102 for every single person that purchased the DVD, does that make sense? ‘Cause one out of three acquired the package too, all right? So now I got on Google, I was paying $50 a day in ads, but I was making, typically, $102 a day.
I put $50 in, I got $102 back, alright, and all of a unexpected, I began looking, I resembled I am the most intelligent male active again. Free clickfunnels shirt. I spent $50, I return $102, and so I was back in business, potato weapon sales were cranking, I was enjoying, and afterwards I understood wait a minute, potato guns are good, but the market’s like this little.
Like what various other markets could I do this with? And I began thinking, I said well, suppose I did this in rate analysis? I fulfilled a person who was the world’s fastest reader, Howard Berg, therefore we set up a funnel for rate analysis and it functioned, and we said, what if we did this in the dating market? As well as I found someone that was a dating expert, we connected it in.
What happens if we did this with supplements? Suppose we did? And we started doing this, and the funnels clearly modify every time, but the concepts coincide, and also I came to be consumed, as well as over the next five or 6 years, I introduced over 100 different funnels in 100 different markets as well as came to be obsessed with it and also it ended up being so much fun, yet this principle of a funnel works in any kind of business, therefore what I want you people to comprehend is this is how simple it truly is.
It’s not some complex point. Free clickfunnels shirt. In some cases we obtain all complicated. It’s very easy, so like we purchase an ad to sell something. Someone purchases that point, after that what’s the next rational point they require? Well, if they got a potato gun, the next thing they need is they require a potato gun kit, which becomes my funnel, and that’s type of what we take people via.
All right, wish you loved that tutorial concerning how I transformed one of my hobbies right into a sales funnel and also turned it into money as well as just how you can do it also. Free clickfunnels shirt. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial in addition to a whole lot of various other really cool bonuses that you are gon na love, and on top of that I want you to stay tuned ’cause the next video is coming up here in about 5 seconds.
I’m gon na walk you individuals with seven different sales funnel secrets that’ll help increase the conversions as well as how much money you make on every one of your funnels. Free clickfunnels shirt.
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