Sales Funnel Described – Sales Funnel Tutorial For Beginners (Step By Step) – Elements Of A Killer Clickfunnels Page
Hey everybody, this is Russell Brunson, as well as today we’re discussing sales funnels tutorials for beginners, and to do that I want to show you men my very first sales funnel I built as a newbie. Elements of a killer clickfunnels page.
As a matter of fact, this is a picture of me here on the slide. This is me with my cut head making a potato weapon. Elements of a killer clickfunnels page. This is the really first, one of the very first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, however we’re gon na speak about simply the basic concepts behind a sales funnel due to the fact that I believe at first people get all complicated, like oh, it’s gon na be truly hard, it’s gon na be hard, yet I want you to comprehend this is really, actually straightforward.
So right here is an real potato gun. I don’t know if you can see it on the cam or not, yet we’re gon na walk you guys through this. Elements of a killer clickfunnels page. When I first developed this with my buddy Nate Plohn, I was going to college at the time, I was attempting to figure out like exactly how do I generate income on the net, and also a person claimed you should sell information products.
I was like, that’s remarkable, however I don’t recognize anything about anything, and then that weekend break was spring break, as well as Nate as well as I went as well as we made potato weapons and had a excellent weekend break, and afterwards fast forward to like the next Monday, I’m back in college, resting there kind of like doing the bored college thing, and all of a abrupt I resembled wait a min, I know exactly how to make a potato gun now.
Elements of a killer clickfunnels page. That’s information, can I create a product regarding that? And so I was going crazy, I browsed the web. At the time, there’s a website you can search to see the number of people were searching for different keywords and there were 18,000 people a month looking for the expression exactly how to make a potato weapon or potato weapon strategies or spud gun plans, and nobody had a product, as well as I was like light bulb, I’m gon na make a product mentor that.
So I got Nate, we went down to Home Depot, we got a video camera out, we filmed this whole thing, and also we made our very first, very first product, and also I place it online as well as I didn’t recognize just how to sell anything so I simply had like a basic website.
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The website resembled hey, come as well as get my point, and afterwards I mosted likely to this thing called Google. Elements of a killer clickfunnels page. You guys might have come across it in the past, as well as on Google they had these points right here, and on the side there were these ads, therefore I would pay for the Google ad, a person would click on the ad, they ‘d come by here, they would certainly see this point, and also they ‘d resemble oh my gosh, I should get this DVD so I can learn exactly how to make a potato gun, and a few of them would offer me money, as well as at first when we first began selling this, we were selling it for $37 a piece, therefore people would certainly get that, which was my business, and I remember putting the ads up and I was investing regarding $10 a day.
Let me do the mathematics over here, so I was spending $10 a day in ads over here, and from that I was balancing regarding one sale a day, okay? Now, as a university child, I’m taking a look at this and also I said alright, I give Mr.Google $10 and afterwards he gives me back 37. That indicates I got $27 to put in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and also I kept doing this, and also I resembled I am the most intelligent guy alive, and after that something wicked occurred.
The guys over at Google chose they wished to make more money, therefore they changed their algorithms. I’m not gon na enter that, but they transformed their algorithm, and so no longer was it like I spend $10 as well as I make 37.
Elements of a killer clickfunnels page. Rather, I started spending $10. Excuse me, like my ad cost increased so I started spending $50 a day to make one sale, fine? Now I’m not the sharpest tool in the toolbox, but I gave Google $50 as well as they provided me back 37, as well as I resembled wait, I lost money, and afterwards I gave them 50 and also I lost 37.
That’s 3 or four days, I’m like wait a min. This video game draws, I’m losing, therefore I transformed my ads off. I’m like I can not play this video game, and I keep in mind being discouraged, as well as someday I got a telephone call from my friend, and also my friend had a similar business to me.
He said, hey Russell, I assume I figured it out. I said, figured what out? Elements of a killer clickfunnels page. He’s like, I quit, and also he really did not call it the funnel, he’s like I created this point called an upsell. He called it an OTO, one-time deal.
He claimed, what I did is that every single individual who got my product, I after that upsold them another thing, as well as I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you recognize just how you most likely to McDonald’s and also you undergo the drive-through as well as you’re like, hello, I intend to purchase a Big Mac, as well as the dude’s like cool, do you intend to super dimension it? Do you want fries and also a coke with that said? And also he begins supplying you upsells.
I’m like yeah, as well as he’s like if you consider the mathematics, he’s like, McDonald’s really sheds money selling a Big Mac yet they make all their earnings when somebody buys the fries or the Coke.
I resembled, all right. Elements of a killer clickfunnels page. He’s like, now, you’re losing money selling your potato weapon DVD. You just got ta sell these individuals fries as well as a coke and then you’ll be profitable, and I was like, I still don’t quite get it.
He’s like, if a person buys this, like what’s the next thing you can do? Elements of a killer clickfunnels page. If you were attempting to offer he or she, what’s the next point you could offer them with? And also I stated well, when someone purchases the DVD the most irritating thing is now they need to go to Home Depot and they need to get the pipelines, and also they need to reduce them, as well as like all this things to make this fantastic gun, and he said, well what if rather than you telling them to go acquire right stuff, what if you upsold them a package that did this whole thing? I have no concept if this is gon na appear on the video camera or not however I believed it looked type of cool, and so he stated, make an upsell where you sell them the package.
So below is, below is the set, so I did some mathematics and also I began calling about and also I located these men in northern Idaho that really made potato weapon packages, and also I would certainly spend, I would certainly start selling these for $197, as well as currently this became my really first funnel ever.
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Once again, I didn’t recognize it was called a funnel at the time, yet someone come, they click on the ad, they would see my DVD, they would certainly purchase my DVD. Elements of a killer clickfunnels page. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to ship the pipelines with you also so it’ll save you time? Simply $197, people are like that would certainly be great, and also they ‘d click the button as well as they would buy it, okay? Now, what took place, if you take a look at the math, was intriguing is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? To make sure that didn’t change, but I came right here and also I spent $37, so I lost some money, but then what took place is that out of 3 people that bought the DVD would certainly acquire this, right? So let’s claim I got a lot of clicks over below, boom, and also state there’s 3 people right here that got the DVD.
Among these people after that would certainly go as well as get this. Elements of a killer clickfunnels page. For each DVD I offered, so I made $37, 1/3 of those people acquired this, so I take $197, I separate it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 amounts to 12, 9, 10, 102.
So now I was making $102 for each single person that got the DVD, does that make sense? ‘Cause one out of three acquired the set as well, alright? So currently I was on Google, I was paying $50 a day in ads, but I was making, generally, $102 a day.
I put $50 in, I obtained $102 back, fine, and all of a sudden, I began looking, I was like I am the smartest guy to life once again. Elements of a killer clickfunnels page. I spent $50, I get back $102, and so I was back in business, potato weapon sales were cranking, I was having fun, and after that I realized wait a minute, potato guns are great, however the marketplace’s like this little.
Like what other markets could I do this with? As well as I started assuming, I said well, what if I did this in speed analysis? I fulfilled a individual that was the globe’s fastest visitor, Howard Berg, therefore we established a funnel for speed reading and also it worked, and also we stated, suppose we did this in the dating market? And also I discovered somebody who was a dating expert, we plugged it in.
What happens if we did this with supplements? What if we did? As well as we began doing this, as well as the funnels undoubtedly fine-tune every time, but the concepts are the same, as well as I came to be obsessed, and also over the next five or 6 years, I introduced over 100 various funnels in 100 various markets and came to be stressed with it and also it came to be a lot fun, yet this principle of a funnel operate in any type of business, and so what I desire you guys to recognize is this is just how simple it actually is.
It’s not some difficult thing. Elements of a killer clickfunnels page. In some cases we obtain all made complex. It’s very straightforward, so like we get an ad to sell something. Someone acquires that thing, after that what’s the next sensible point they require? Well, if they got a potato gun, the next thing they need is they need a potato weapon kit, and that becomes my funnel, and that’s sort of what we take people with.
All right, hope you loved that tutorial regarding how I transformed among my pastimes into a sales funnel and transformed it right into money as well as how you can do it also. Elements of a killer clickfunnels page. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free trial along with a entire lot of various other really cool perks that you are gon na love, as well as on top of that I want you to stay tuned ’cause the next video is turning up below in about 5 seconds.
I’m gon na stroll you people with 7 different sales funnel secrets that’ll help increase the conversions and also how much money you make on each of your funnels. Elements of a killer clickfunnels page.
Elements Of A Killer Clickfunnels Page