Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Dream 100 Clickfunnels
Hey everybody, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, and to do that I wish to show you people my extremely first sales funnel I built as a newbie. Dream 100 clickfunnels.
Actually, this is a image of me below on the slide. This is me with my cut head making a potato weapon. Dream 100 clickfunnels. This is the very first, one of the extremely first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, however we’re gon na talk about just the basic concepts behind a sales funnel since I assume in the beginning people get all made complex, like oh, it’s gon na be really hard, it’s gon na be hard, but I want you to comprehend this is truly, really straightforward.
So below is an real potato gun. I do not recognize if you can see it on the camera or otherwise, but we’re gon na walk you individuals with this. Dream 100 clickfunnels. When I first created this with my buddy Nate Plohn, I was most likely to university at the time, I was attempting to determine like exactly how do I generate income online, as well as someone said you must sell information products.
I resembled, that’s incredible, but I don’t know anything concerning anything, and after that that weekend was spring break, and Nate as well as I went and also we made potato guns and also had a wonderful weekend, and then fast forward to such as the next Monday, I’m back in institution, resting there sort of like doing the bored school point, and all of a sudden I was like wait a min, I know exactly how to make a potato weapon currently.
Dream 100 clickfunnels. That’s information, can I create a product about that? Therefore I was freaking out, I went online. At the time, there’s a website you could look to see the amount of people were searching for different keywords and also there were 18,000 people a month looking for the phrase exactly how to make a potato gun or potato weapon plans or spud gun plans, as well as nobody had a product, and I resembled light bulb, I’m gon na make a product training that.
So I obtained Nate, we dropped to Home Depot, we obtained a camera out, we filmed this whole thing, as well as we made our very first, really first product, as well as I place it online as well as I didn’t know just how to sell anything so I just had like a basic website.
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The website was like hello, come and acquire my thing, and afterwards I mosted likely to this point called Google. Dream 100 clickfunnels. You people may have become aware of it previously, as well as on Google they had these things right here, as well as on the side there were these ads, therefore I would certainly pay for the Google ad, somebody would certainly click on the ad, they would certainly come by here, they would see this thing, and also they would certainly resemble oh my gosh, I need to get this DVD so I can learn just how to make a potato gun, and several of them would provide me money, and initially when we first began selling this, we were selling it for $37 a piece, and so people would certainly acquire that, and that was my business, as well as I bear in mind putting the ads up and also I was spending regarding $10 a day.
Let me do the mathematics over right here, so I was spending $10 a day in ads over here, and from that I was averaging regarding one sale a day, alright? Now, as a university child, I’m checking out this and I stated alright, I give Mr.Google $10 and then he provides me back 37. That implies I obtained $27 to place in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and I kept doing this, as well as I resembled I am the smartest man active, and after that something wicked occurred.
The individuals over at Google chose they wanted to make more money, therefore they altered their algorithms. I’m not gon na enter that, however they altered their algorithm, therefore no longer was it like I spend $10 and also I make 37.
Dream 100 clickfunnels. Instead, I began investing $10. Excuse me, like my ad expense increased so I began investing $50 a day to make one sale, okay? Now I’m not the sharpest tool in the tool kit, but I gave Google $50 as well as they provided me back 37, and I resembled delay, I lost money, and then I gave them 50 as well as I lost 37.
That’s three or 4 days, I’m like wait a min. This game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this game, and also I bear in mind being irritated, as well as one day I got a phone call from my friend, and my friend had a similar business to me.
He said, hey Russell, I believe I figured it out. I said, figured what out? Dream 100 clickfunnels. He’s like, I quit, as well as he really did not call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once deal.
He claimed, what I did is that every single individual that purchased my product, I after that upsold them something else, as well as I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and also he’s like, well you understand how you most likely to McDonald’s as well as you go through the drive-through as well as you’re like, hey, I intend to purchase a Big Mac, as well as the guy’s like cool, do you wish to super dimension it? Do you want fries and a coke with that said? And he starts providing you upsells.
I’m like yeah, and he’s like if you check out the math, he’s like, McDonald’s in fact loses money selling a Big Mac but they make all their earnings when someone gets the fries or the Coke.
I resembled, alright. Dream 100 clickfunnels. He’s like, right now, you’re losing money selling your potato weapon DVD. You simply got ta sell these guys fries and also a coke and then you’ll be profitable, as well as I was like, I still do not rather get it.
He’s like, if someone purchases this, like what’s the next thing you can do? Dream 100 clickfunnels. If you were attempting to offer this person, what’s the next thing you could offer them with? As well as I stated well, when someone buys the DVD the most bothersome thing is currently they have to go to Home Depot as well as they need to acquire the pipelines, and also they have to cut them, as well as like all this things to make this remarkable weapon, and he claimed, well what if instead of you telling them to go acquire right stuff, what happens if you upsold them a package that did this whole thing? I have no suggestion if this is gon na appear on the camera or not however I assumed it looked kind of cool, therefore he stated, make an upsell where you sell them the package.
So right here is, right here is the set, so I did some mathematics as well as I started calling about as well as I found these men in northern Idaho who actually made potato weapon kits, and I would certainly spend, I would certainly start selling these for $197, as well as now this became my extremely first funnel ever before.
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Once more, I didn’t know it was called a funnel at the time, but somebody come, they click the ad, they would certainly see my DVD, they would certainly acquire my DVD. Dream 100 clickfunnels. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipelines with you as well so it’ll conserve you a long time? Simply $197, people are like that would certainly be great, and also they ‘d click the switch and they would buy it, all right? Now, what happened, if you check out the math, was intriguing is that Google really did not change their ad costs.
They still were charging me $50 a day, right? So that really did not alter, but I came here as well as I invested $37, so I lost some money, yet then what happened is that a person out of three people who bought the DVD would certainly purchase this, right? So let’s state I got a lot of clicks over below, boom, and also claim there’s 3 people right here that purchased the DVD.
Among these people after that would certainly go and also get this. Dream 100 clickfunnels. For each DVD I marketed, so I made $37, 1/3 of those people bought this, so I take $197, I separate it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 amounts to 12, 9, 10, 102.
So now I was making $102 for each single person that acquired the DVD, does that make good sense? ‘Cause one out of 3 got the package as well, fine? So currently I was on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I put $50 in, I got $102 back, alright, and all of a sudden, I began looking, I resembled I am the most intelligent guy alive once again. Dream 100 clickfunnels. I invested $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and afterwards I realized wait a min, potato guns are great, yet the marketplace’s similar to this little.
Like what other markets could I do this with? And also I started thinking, I claimed well, what happens if I did this in speed reading? I fulfilled a guy who was the world’s fastest viewers, Howard Berg, therefore we set up a funnel for rate analysis and it functioned, and we said, what happens if we did this in the dating market? As well as I located somebody who was a dating expert, we plugged it in.
Suppose we did this with supplements? What happens if we did? As well as we began doing this, and also the funnels obviously modify each and every single time, however the concepts coincide, as well as I ended up being consumed, and over the next 5 or six years, I released over 100 various funnels in 100 different markets as well as came to be stressed with it and also it came to be so much enjoyable, however this concept of a funnel operate in any kind of business, and so what I desire you people to recognize is this is how basic it actually is.
It’s not some complex thing. Dream 100 clickfunnels. Occasionally we get all made complex. It’s really easy, so like we acquire an ad to sell something. Someone acquires that point, after that what’s the next sensible thing they require? Well, if they got a potato weapon, the next point they need is they need a potato gun kit, and that becomes my funnel, which’s type of what we take people with.
All right, wish you liked that tutorial concerning how I transformed one of my hobbies into a sales funnel as well as turned it into money and how you can do it as well. Dream 100 clickfunnels. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free trial together with a whole lot of other actually cool bonus offers that you are gon na love, and also in addition to that I want you to remain tuned ’cause the next video clip is turning up right here in regarding 5 seconds.
I’m gon na stroll you guys with 7 various sales funnel tricks that’ll help increase the conversions and how much money you make on every one of your funnels. Dream 100 clickfunnels.
Dream 100 Clickfunnels