Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Double Comma Club Clickfunnels
Hey everyone, this is Russell Brunson, and also today we’re talking about sales funnels tutorials for beginners, as well as to do that I intend to reveal you people my extremely first sales funnel I built as a newbie. Double comma club clickfunnels.
In fact, this is a image of me below on the slide. This is me with my cut head making a potato gun. Double comma club clickfunnels. This is the really first, among the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, however we’re gon na speak about simply the basic concepts behind a sales funnel since I assume at first people get all made complex, like oh, it’s gon na be truly hard, it’s gon na be hard, but I want you to comprehend this is truly, really easy.
So right here is an actual potato weapon. I don’t know if you can see it on the electronic camera or otherwise, however we’re gon na walk you men through this. Double comma club clickfunnels. When I first created this with my buddy Nate Plohn, I was going to college at the time, I was trying to identify like just how do I earn money on the Internet, and also somebody claimed you must sell information products.
I was like, that’s incredible, yet I do not understand anything regarding anything, and afterwards that weekend break was spring break, as well as Nate and also I went as well as we made potato weapons and also had a wonderful weekend, and after that fast forward to like the next Monday, I’m back in school, resting there kind of like doing the bored college point, and all of a abrupt I resembled wait a min, I recognize just how to make a potato weapon currently.
Double comma club clickfunnels. That’s information, can I create a product regarding that? Therefore I was going nuts, I browsed the web. At the time, there’s a website you might browse to see the number of people were searching for different key words as well as there were 18,000 people a month searching for the expression how to make a potato gun or potato weapon strategies or potato gun strategies, and nobody had a product, and also I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we went down to Home Depot, we obtained a video camera out, we recorded this whole thing, as well as we made our extremely first, very first product, as well as I put it online and I really did not know exactly how to sell anything so I simply had like a basic website.
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The website resembled hi, come as well as buy my thing, and afterwards I mosted likely to this point called Google. Double comma club clickfunnels. You guys might have come across it before, and on Google they had these things right here, as well as on the side there were these ads, therefore I would pay for the Google ad, someone would click the ad, they ‘d come over here, they would see this thing, and also they would certainly resemble oh my gosh, I should buy this DVD so I can learn just how to make a potato gun, as well as several of them would offer me money, and also at first when we first started selling this, we were selling it for $37 a item, and so people would purchase that, and that was my business, as well as I keep in mind placing the ads up as well as I was spending regarding $10 a day.
Let me do the mathematics over here, so I was spending $10 a day in ads over below, as well as from that I was balancing regarding one sale a day, alright? Now, as a college youngster, I’m checking out this and I claimed all right, I offer Mr.Google $10 and afterwards he offers me back 37. That means I obtained $27 to put in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I put 27 in my pocket, and also I maintained doing this, and also I was like I am the smartest man alive, and then something bad happened.
The individuals over at Google decided they intended to make more money, therefore they transformed their algorithms. I’m not gon na get involved in that, yet they changed their algorithm, and so no more was it like I spend $10 as well as I make 37.
Double comma club clickfunnels. Instead, I began spending $10. Excuse me, like my ad expense increased so I started investing $50 a day to make one sale, okay? Now I’m not the sharpest tool in the toolbox, but I gave Google $50 as well as they provided me back 37, and also I was like wait, I lost money, and then I provided 50 and also I lost 37.
That’s three or 4 days, I’m like wait a minute. This game sucks, I’m losing, and so I turned my ads off. I’m like I can’t play this game, as well as I bear in mind being annoyed, and also someday I got a telephone call from my friend, and also my friend had a comparable business to me.
He said, hello Russell, I believe I figured it out. I claimed, figured what out? Double comma club clickfunnels. He’s like, I stopped, as well as he really did not call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one time offer.
He said, what I did is that every individual that got my product, I then upsold them something else, and also I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you know exactly how you most likely to McDonald’s as well as you undergo the drive-through as well as you’re like, hi there, I intend to order a Big Mac, and the man’s like cool, do you intend to very size it? Do you want french fries and also a coke with that? And he starts supplying you upsells.
I’m like yeah, and he’s like if you take a look at the math, he’s like, McDonald’s really loses money selling a Big Mac but they make all their profit when somebody buys the fries or the Coke.
I was like, fine. Double comma club clickfunnels. He’s like, now, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these individuals french fries and also a coke and afterwards you’ll be profitable, and I was like, I still don’t quite get it.
He’s like, if a person buys this, like what’s the next thing you can do? Double comma club clickfunnels. If you were attempting to serve he or she, what’s the next point you could offer them with? As well as I stated well, when a person buys the DVD one of the most aggravating thing is now they have to go to Home Depot and they need to get the pipes, and they need to reduce them, as well as like all this things to make this amazing weapon, as well as he claimed, well what if instead of you telling them to go buy right stuff, what happens if you upsold them a set that did this whole thing? I have no concept if this is gon na show up on the video camera or not yet I thought it looked type of cool, and so he stated, make an upsell where you sell them the kit.
So right here is, here is the kit, so I did some math and I started calling around and also I located these guys in north Idaho that in fact made potato gun kits, and also I would spend, I would certainly start selling these for $197, as well as currently this became my extremely first funnel ever before.
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Again, I didn’t know it was called a funnel at the time, however somebody come, they click on the ad, they would certainly see my DVD, they would certainly acquire my DVD. Double comma club clickfunnels. On the next page, our upsell says hey, the DVD’s coming, do you want me to deliver the pipes with you also so it’ll save you a long time? Simply $197, people are like that would certainly be amazing, and they ‘d click the switch and they would buy it, alright? Currently, what occurred, if you check out the mathematics, was fascinating is that Google didn’t transform their ad costs.
They still were charging me $50 a day, right? To make sure that didn’t transform, however I came right here and also I spent $37, so I lost some money, however then what happened is that a person out of 3 people that got the DVD would certainly purchase this, right? So allow’s claim I got a lot of clicks over right here, boom, as well as state there’s 3 people right here that got the DVD.
Among these people after that would certainly go as well as get this. Double comma club clickfunnels. For every single DVD I marketed, so I made $37, 1/3 of those people acquired this, so I take $197, I separate it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 equates to 12, 9, 10, 102.
So currently I was making $102 for every single single person that acquired the DVD, does that make sense? ‘Cause one out of 3 acquired the package also, okay? So currently I was on Google, I was paying $50 a day in ads, but I was making, usually, $102 a day.
I put $50 in, I obtained $102 back, alright, and all of a unexpected, I began looking, I resembled I am the smartest man active again. Double comma club clickfunnels. I spent $50, I come back $102, therefore I was back in business, potato gun sales were cranking, I was enjoying, and after that I understood wait a min, potato weapons are good, but the marketplace’s like this little.
Like what other markets could I do this with? And I began thinking, I said well, suppose I did this in speed reading? I satisfied a guy who was the globe’s fastest visitor, Howard Berg, therefore we set up a funnel for speed reading and it worked, as well as we claimed, what happens if we did this in the dating market? And also I discovered somebody who was a dating expert, we connected it in.
What if we did this with supplements? What if we did? And also we started doing this, and also the funnels obviously fine-tune each and every single time, yet the concepts coincide, as well as I ended up being consumed, and over the next 5 or 6 years, I launched over 100 various funnels in 100 different markets as well as became stressed with it as well as it became so much fun, but this idea of a funnel works in any kind of business, therefore what I desire you individuals to recognize is this is exactly how easy it really is.
It’s not some difficult thing. Double comma club clickfunnels. Occasionally we obtain all complicated. It’s really simple, so like we purchase an ad to sell something. Somebody buys that thing, after that what’s the next sensible point they require? Well, if they got a potato gun, the next point they need is they require a potato gun package, and that becomes my funnel, which’s type of what we take people with.
All right, hope you enjoyed that tutorial regarding exactly how I transformed among my pastimes into a sales funnel and turned it right into money and exactly how you can do it also. Double comma club clickfunnels. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial in addition to a whole number of other actually cool rewards that you are gon na love, and also on top of that I desire you to stay tuned ’cause the next video is showing up right here in about 5 seconds.
I’m gon na stroll you individuals with seven different sales funnel secrets that’ll help increase the conversions and also just how much money you make on each of your funnels. Double comma club clickfunnels.
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