Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Dot Com Secrets Scam
Hey everyone, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, and to do that I intend to reveal you people my really first sales funnel I built as a beginner. Dot com secrets scam.
In fact, this is a photo of me below on the slide. This is me with my shaved head making a potato gun. Dot com secrets scam. This is the very first, among the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na talk about just the basic concepts behind a sales funnel since I assume at first people obtain all complicated, like oh, it’s gon na be actually hard, it’s gon na be hard, but I desire you to comprehend this is truly, really basic.
So here is an real potato gun. I do not recognize if you can see it on the camera or not, however we’re gon na stroll you people through this. Dot com secrets scam. When I first created this with my friend Nate Plohn, I was most likely to university at the time, I was trying to determine like just how do I make money on the Internet, and also someone claimed you need to sell information products.
I was like, that’s outstanding, yet I don’t know anything concerning anything, and afterwards that weekend break was spring break, and Nate and I went and we made potato guns as well as had a wonderful weekend break, and after that fast forward to such as the next Monday, I’m back in school, sitting there type of like doing the bored college point, and all of a abrupt I was like wait a min, I recognize how to make a potato weapon currently.
Dot com secrets scam. That’s information, can I create a product concerning that? And so I was flipping out, I browsed the web. At the time, there’s a website you can search to see how many people were looking for different key phrases and also there were 18,000 people a month searching for the expression how to make a potato gun or potato weapon strategies or potato weapon strategies, and no one had a product, and also I resembled light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we dropped to Home Depot, we obtained a video camera out, we shot this whole thing, and also we made our very first, extremely first product, and also I put it online and also I didn’t understand how to sell anything so I simply had like a basic website.
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The website was like hey, come and also buy my point, and afterwards I mosted likely to this thing called Google. Dot com secrets scam. You people might have become aware of it in the past, and on Google they had these points right here, as well as on the side there were these ads, and so I would certainly pay for the Google ad, someone would click on the ad, they would certainly come over here, they would certainly see this thing, and they would certainly resemble oh my gosh, I need to buy this DVD so I can learn exactly how to make a potato weapon, and also some of them would certainly offer me money, and also originally when we first began selling this, we were selling it for $37 a item, and so people would acquire that, which was my business, as well as I keep in mind putting the ads up and I was investing concerning $10 a day.
Let me do the math over right here, so I was spending $10 a day in ads over here, and also from that I was balancing regarding one sale a day, all right? Currently, as a university youngster, I’m taking a look at this as well as I claimed alright, I provide Mr.Google $10 and afterwards he provides me back 37. That implies I got $27 to place in my pocket. Next day I provided Mr. Google $10, he offered me back 37, I placed 27 in my pocket, as well as I maintained doing this, as well as I was like I am the smartest male active, and after that something wicked happened.
The individuals over at Google determined they wished to make even more money, therefore they changed their formulas. I’m not gon na enter that, but they altered their algorithm, therefore no more was it like I spend $10 and I make 37.
Dot com secrets scam. Instead, I began spending $10. Excuse me, like my ad price rose so I started spending $50 a day to make one sale, alright? Now I’m not the sharpest tool in the tool kit, yet I offered Google $50 and they provided me back 37, as well as I resembled wait, I lost money, and then I provided 50 and also I lost 37.
That’s 3 or 4 days, I’m like wait a minute. This video game sucks, I’m losing, and so I turned my ads off. I’m like I can not play this game, as well as I remember being annoyed, as well as eventually I got a phone call from my friend, and my friend had a comparable business to me.
He stated, hello Russell, I think I figured it out. I claimed, figured what out? Dot com secrets scam. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once offer.
He stated, what I did is that every single person that purchased my product, I after that upsold them something else, and I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you know just how you go to McDonald’s and also you go through the drive-through and you’re like, hi there, I intend to order a Big Mac, as well as the man’s like cool, do you intend to super dimension it? Do you desire fries as well as a coke with that said? And he starts using you upsells.
I’m like yeah, and he’s like if you check out the mathematics, he’s like, McDonald’s really sheds money selling a Big Mac yet they make all their earnings when someone acquires the fries or the Coke.
I resembled, okay. Dot com secrets scam. He’s like, right now, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these individuals french fries as well as a coke and after that you’ll be profitable, and I was like, I still do not quite get it.
He’s like, if somebody buys this, like what’s the next thing you can do? Dot com secrets scam. If you were attempting to offer this person, what’s the next thing you could offer them with? And also I stated well, when somebody acquires the DVD one of the most annoying point is now they need to go to Home Depot as well as they need to acquire the pipelines, and they need to cut them, as well as like all this stuff to make this impressive weapon, as well as he stated, well suppose instead of you telling them to go purchase the stuff, what happens if you upsold them a kit that did this whole thing? I have no concept if this is gon na show up on the electronic camera or not yet I believed it looked kind of cool, and so he stated, make an upsell where you sell them the kit.
So right here is, here is the kit, so I did some math and I started calling around and I located these guys in north Idaho who in fact made potato gun kits, and I would certainly spend, I would begin selling these for $197, and also now this became my really first funnel ever.
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Once again, I didn’t know it was called a funnel at the time, yet a person come, they click on the ad, they would certainly see my DVD, they would acquire my DVD. Dot com secrets scam. On the next page, our upsell states hey, the DVD’s coming, do you desire me to ship the pipelines with you too so it’ll save you some time? Simply $197, people resemble that would certainly be great, and they ‘d click the switch and also they would certainly buy it, okay? Now, what took place, if you take a look at the math, was interesting is that Google didn’t transform their ad costs.
They still were charging me $50 a day, right? To make sure that didn’t alter, yet I came below and I invested $37, so I lost some money, however after that what occurred is that out of 3 people who acquired the DVD would certainly buy this, right? So let’s claim I got a bunch of clicks over below, boom, and also state there’s 3 people right here that acquired the DVD.
One of these people then would certainly go and get this. Dot com secrets scam. For every single DVD I offered, so I made $37, 1/3 of those people bought this, so I take $197, I split it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 equates to 12, 9, 10, 102.
So now I was making $102 for every single single person that bought the DVD, does that make good sense? ‘Cause one out of 3 got the package also, okay? So currently I got on Google, I was paying $50 a day in ads, yet I was making, on average, $102 a day.
I placed $50 in, I got $102 back, fine, and all of a unexpected, I started looking, I was like I am the most intelligent guy to life once again. Dot com secrets scam. I invested $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was having a good time, and then I realized wait a min, potato guns are excellent, but the market’s like this little.
Like what various other markets could I do this with? And also I began assuming, I stated well, what if I did this in rate analysis? I met a man who was the world’s fastest visitor, Howard Berg, therefore we set up a funnel for speed reading as well as it worked, and we claimed, what happens if we did this in the dating market? As well as I discovered a person who was a dating expert, we connected it in.
Suppose we did this with supplements? Suppose we did? And we began doing this, and also the funnels obviously fine-tune every time, but the concepts are the same, and also I ended up being consumed, and over the next five or 6 years, I introduced over 100 various funnels in 100 various markets and ended up being obsessed with it and it ended up being a lot enjoyable, yet this concept of a funnel works in any type of business, therefore what I want you people to understand is this is just how basic it actually is.
It’s not some complicated thing. Dot com secrets scam. Sometimes we obtain all made complex. It’s really easy, so like we get an ad to sell something. Someone purchases that thing, then what’s the next logical point they need? Well, if they bought a potato weapon, the next thing they need is they need a potato gun set, and that becomes my funnel, and that’s kind of what we take people through.
All right, wish you liked that tutorial concerning just how I transformed one of my pastimes into a sales funnel and turned it right into money and just how you can do it as well. Dot com secrets scam. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test together with a whole number of other truly cool rewards that you are gon na love, and on top of that I desire you to remain tuned ’cause the next video is showing up below in concerning five secs.
I’m gon na stroll you people with seven different sales funnel keys that’ll help increase the conversions and also how much money you make on each of your funnels. Dot com secrets scam.
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