Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Digital Document Clickfunnels
Hey everybody, this is Russell Brunson, and also today we’re talking about sales funnels tutorials for beginners, and to do that I intend to show you individuals my very first sales funnel I built as a newbie. Digital document clickfunnels.
In fact, this is a picture of me right here on the slide. This is me with my shaved head making a potato weapon. Digital document clickfunnels. This is the very first, among the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, however we’re gon na speak about simply the basic concepts behind a sales funnel since I assume initially people obtain all complicated, like oh, it’s gon na be truly challenging, it’s gon na be hard, however I want you to comprehend this is actually, actually basic.
So right here is an real potato weapon. I don’t recognize if you can see it on the camera or not, however we’re gon na stroll you guys through this. Digital document clickfunnels. When I first produced this with my buddy Nate Plohn, I was most likely to university at the time, I was trying to identify like exactly how do I generate income on the web, as well as someone said you ought to sell information products.
I resembled, that’s amazing, but I don’t know anything about anything, and after that that weekend was spring break, and also Nate and I went and also we made potato weapons as well as had a fantastic weekend, and then fast forward to such as the next Monday, I’m back in school, resting there type of like doing the bored school point, and all of a abrupt I resembled wait a min, I understand exactly how to make a potato gun currently.
Digital document clickfunnels. That’s information, can I create a product regarding that? And so I was flipping out, I went on the internet. At the time, there’s a website you might browse to see the amount of people were looking for different key phrases and also there were 18,000 people a month looking for the expression just how to make a potato weapon or potato weapon strategies or spud weapon strategies, and also no one had a product, and also I resembled light bulb, I’m gon na make a product teaching that.
So I got Nate, we dropped to Home Depot, we obtained a camera out, we recorded this whole thing, and we made our really first, very first product, and I put it online as well as I really did not know how to sell anything so I just had like a basic website.
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The website resembled hey, come and also buy my thing, and then I went to this point called Google. Digital document clickfunnels. You people may have heard of it before, and also on Google they had these things right here, as well as on the side there were these ads, therefore I would spend for the Google ad, somebody would certainly click the ad, they would certainly come by here, they would see this thing, and also they would certainly be like oh my gosh, I should acquire this DVD so I can learn just how to make a potato gun, and also a few of them would certainly offer me money, as well as at first when we first began selling this, we were selling it for $37 a piece, and so people would purchase that, and that was my business, and also I bear in mind placing the ads up and also I was investing regarding $10 a day.
Let me do the math over right here, so I was spending $10 a day in ads over here, and from that I was balancing concerning one sale a day, fine? Currently, as a university kid, I’m considering this and also I stated okay, I offer Mr.Google $10 and then he provides me back 37. That indicates I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he offered me back 37, I placed 27 in my pocket, and I maintained doing this, as well as I resembled I am the most intelligent male to life, and then something bad took place.
The individuals over at Google determined they wanted to make even more money, therefore they changed their algorithms. I’m not gon na get into that, however they transformed their algorithm, and so no longer was it like I spend $10 and also I make 37.
Digital document clickfunnels. Rather, I began investing $10. Excuse me, like my ad price increased so I began spending $50 a day to make one sale, fine? Now I’m not the sharpest tool in the tool kit, however I provided Google $50 as well as they offered me back 37, as well as I resembled delay, I lost money, and then I provided 50 and I lost 37.
That’s three or 4 days, I’m like wait a minute. This game sucks, I’m losing, therefore I transformed my ads off. I’m like I can’t play this game, and I keep in mind being discouraged, and also someday I obtained a phone call from my friend, as well as my friend had a comparable business to me.
He stated, hi there Russell, I think I figured it out. I said, figured what out? Digital document clickfunnels. He’s like, I stopped, as well as he didn’t call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, once offer.
He said, what I did is that every person that got my product, I after that upsold them another thing, and also I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and he’s like, well you understand just how you go to McDonald’s and also you go through the drive-through as well as you’re like, hello, I intend to order a Big Mac, and also the dude’s like cool, do you want to super size it? Do you want fries and a coke with that? And also he begins supplying you upsells.
I’m like yeah, as well as he’s like if you look at the mathematics, he’s like, McDonald’s really sheds money selling a Big Mac however they make all their profit when somebody buys the french fries or the Coke.
I was like, alright. Digital document clickfunnels. He’s like, right now, you’re losing money selling your potato gun DVD. You just got ta sell these guys fries and a coke and afterwards you’ll pay, and also I was like, I still don’t fairly get it.
He’s like, if a person purchases this, like what’s the next point you can do? Digital document clickfunnels. If you were trying to offer he or she, what’s the next thing you could serve them with? As well as I stated well, when a person gets the DVD the most irritating thing is currently they have to go to Home Depot as well as they have to buy the pipes, as well as they have to cut them, and also like all this stuff to make this amazing gun, as well as he claimed, well what if instead of you telling them to go purchase the stuff, what happens if you upsold them a set that did this whole thing? I have no concept if this is gon na appear on the cam or not but I believed it looked kind of cool, therefore he claimed, make an upsell where you sell them the set.
So right here is, here is the kit, so I did some math and I started calling around and also I found these men in north Idaho who in fact made potato gun sets, as well as I would spend, I would begin selling these for $197, and also now this became my extremely first funnel ever.
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Again, I didn’t know it was called a funnel at the time, yet somebody come, they click on the ad, they would certainly see my DVD, they would certainly buy my DVD. Digital document clickfunnels. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipelines with you as well so it’ll conserve you time? Simply $197, people resemble that would be superb, and also they would certainly click the button and they would buy it, all right? Currently, what occurred, if you look at the math, was intriguing is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? To ensure that really did not change, however I came right here as well as I invested $37, so I lost some money, but after that what happened is that a person out of three people who got the DVD would buy this, right? So allow’s say I obtained a number of clicks over right here, boom, as well as say there’s three people right here that acquired the DVD.
One of these people after that would go and also buy this. Digital document clickfunnels. For every DVD I marketed, so I made $37, 1/3 of those people purchased this, so I take $197, I separate it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus five amounts to 12, nine, 10, 102.
So currently I was making $102 for every single single individual that bought the DVD, does that make sense? ‘Cause one out of three got the set also, okay? So now I was on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I put $50 in, I obtained $102 back, fine, and all of a unexpected, I started looking, I resembled I am the most intelligent guy to life once again. Digital document clickfunnels. I spent $50, I come back $102, and so I was back in business, potato gun sales were cranking, I was having a good time, and after that I understood wait a minute, potato guns are good, but the marketplace’s such as this little.
Like what other markets could I do this with? And also I started thinking, I claimed well, suppose I did this in rate analysis? I satisfied a person who was the world’s fastest visitor, Howard Berg, and so we set up a funnel for speed analysis and also it functioned, and also we said, what if we did this in the dating market? And I found a person that was a dating expert, we connected it in.
What if we did this with supplements? What if we did? And also we started doing this, and the funnels obviously modify every time, yet the concepts coincide, and I came to be obsessed, and also over the next 5 or 6 years, I launched over 100 various funnels in 100 various markets and became consumed with it as well as it became so much enjoyable, yet this idea of a funnel operate in any type of business, therefore what I want you people to understand is this is just how easy it really is.
It’s not some complex point. Digital document clickfunnels. Occasionally we obtain all complicated. It’s really simple, so like we purchase an ad to sell something. Someone gets that thing, after that what’s the next sensible point they need? Well, if they bought a potato gun, the next point they require is they require a potato gun kit, which becomes my funnel, which’s sort of what we take people through.
All right, hope you loved that tutorial regarding how I transformed one of my leisure activities into a sales funnel as well as transformed it right into money as well as how you can do it too. Digital document clickfunnels. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial together with a entire lot of other actually cool perks that you are gon na love, and also in addition to that I want you to remain tuned ’cause the next video is showing up below in concerning 5 seconds.
I’m gon na stroll you people through 7 different sales funnel secrets that’ll help increase the conversions and how much money you make on every one of your funnels. Digital document clickfunnels.
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