Sales Funnel Described – Sales Funnel Tutorial For Beginners (Step By Step) – Dan Henry Clickfunnels
Hey everyone, this is Russell Brunson, and today we’re discussing sales funnels tutorials for beginners, as well as to do that I want to reveal you individuals my extremely first sales funnel I built as a beginner. Dan henry clickfunnels.
Actually, this is a image of me right here on the slide. This is me with my cut head making a potato weapon. Dan henry clickfunnels. This is the really first, among the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, but we’re gon na speak about just the basic concepts behind a sales funnel because I think in the beginning people get all made complex, like oh, it’s gon na be truly difficult, it’s gon na be hard, yet I desire you to recognize this is truly, really basic.
So below is an actual potato gun. I don’t recognize if you can see it on the video camera or not, however we’re gon na walk you guys through this. Dan henry clickfunnels. When I first created this with my friend Nate Plohn, I was going to university at the time, I was trying to find out like just how do I make money online, and a person said you must sell information products.
I resembled, that’s remarkable, yet I don’t know anything about anything, and afterwards that weekend break was spring break, as well as Nate and also I went and we made potato guns and had a excellent weekend, and after that fast forward to like the next Monday, I’m back in college, resting there kind of like doing the bored college point, and all of a sudden I resembled wait a min, I understand just how to make a potato weapon currently.
Dan henry clickfunnels. That’s information, can I create a product regarding that? And so I was going crazy, I went on the internet. At the time, there’s a website you could browse to see the amount of people were searching for different key phrases and there were 18,000 people a month looking for the expression just how to make a potato gun or potato gun strategies or potato weapon plans, and no one had a product, as well as I was like light bulb, I’m gon na make a product teaching that.
So I got Nate, we dropped to Home Depot, we obtained a video camera out, we shot this whole thing, and we made our very first, really first product, and I put it online as well as I didn’t understand just how to sell anything so I simply had like a basic website.
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The website was like hello, come as well as buy my point, and afterwards I went to this point called Google. Dan henry clickfunnels. You guys might have come across it previously, as well as on Google they had these points right here, and also on the side there were these ads, and so I would pay for the Google ad, a person would certainly click on the ad, they would certainly come over here, they would see this thing, and they would certainly resemble oh my gosh, I must purchase this DVD so I can learn exactly how to make a potato weapon, as well as a few of them would give me money, as well as originally when we first started selling this, we were selling it for $37 a piece, therefore people would buy that, which was my business, and I keep in mind placing the ads up as well as I was investing regarding $10 a day.
Let me do the math over below, so I was investing $10 a day in ads over right here, and also from that I was balancing concerning one sale a day, okay? Currently, as a university child, I’m considering this and I stated alright, I offer Mr.Google $10 and then he offers me back 37. That means I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I placed 27 in my pocket, and I kept doing this, and also I was like I am the most intelligent guy active, and then something bad took place.
The guys over at Google determined they intended to make more money, therefore they transformed their formulas. I’m not gon na get into that, however they changed their algorithm, therefore no more was it like I spend $10 as well as I make 37.
Dan henry clickfunnels. Rather, I began investing $10. Excuse me, like my ad expense increased so I started spending $50 a day to make one sale, fine? Now I’m not the sharpest tool in the toolbox, however I offered Google $50 as well as they provided me back 37, and I was like delay, I lost money, and afterwards I gave them 50 and also I lost 37.
That’s 3 or four days, I’m like wait a minute. This video game draws, I’m losing, and so I turned my ads off. I’m like I can not play this game, as well as I bear in mind being irritated, as well as someday I got a telephone call from my friend, as well as my friend had a similar business to me.
He said, hello Russell, I believe I figured it out. I stated, figured what out? Dan henry clickfunnels. He’s like, I quit, and also he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, one time offer.
He said, what I did is that every individual that got my product, I then upsold them something else, and I resembled, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and also he’s like, well you recognize how you most likely to McDonald’s as well as you go through the drive-through as well as you’re like, hi, I want to purchase a Big Mac, and the guy’s like cool, do you want to incredibly size it? Do you desire fries and a coke keeping that? As well as he starts offering you upsells.
I’m like yeah, and also he’s like if you take a look at the math, he’s like, McDonald’s actually loses money selling a Big Mac however they make all their earnings when a person acquires the french fries or the Coke.
I resembled, okay. Dan henry clickfunnels. He’s like, today, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these people fries and a coke and after that you’ll be profitable, and also I was like, I still do not fairly get it.
He’s like, if someone buys this, like what’s the next point you can do? Dan henry clickfunnels. If you were attempting to offer he or she, what’s the next thing you could offer them with? And also I claimed well, when somebody gets the DVD the most bothersome thing is currently they have to go to Home Depot as well as they need to acquire the pipes, as well as they need to cut them, and also like all this things to make this remarkable gun, and he claimed, well suppose instead of you telling them to go buy the stuff, what happens if you upsold them a set that did this whole thing? I have no suggestion if this is gon na turn up on the camera or otherwise however I assumed it looked kind of cool, and so he said, make an upsell where you sell them the set.
So here is, below is the package, so I did some math and I started calling around as well as I located these guys in northern Idaho who really made potato gun kits, and I would spend, I would certainly begin selling these for $197, and also now this became my really first funnel ever before.
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Once more, I really did not understand it was called a funnel at the time, yet somebody come, they click on the ad, they would see my DVD, they would purchase my DVD. Dan henry clickfunnels. On the next page, our upsell says hey, the DVD’s coming, do you want me to deliver the pipelines with you also so it’ll save you some time? Just $197, people resemble that would be superb, and also they would certainly click the switch and also they would certainly buy it, alright? Now, what occurred, if you take a look at the math, was fascinating is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? To ensure that didn’t change, but I came right here and also I invested $37, so I lost some money, but after that what happened is that one out of 3 people that got the DVD would certainly purchase this, right? So let’s say I obtained a lot of clicks over below, boom, and state there’s 3 people right here that bought the DVD.
Among these people then would go and also acquire this. Dan henry clickfunnels. For each DVD I marketed, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, seven plus five equals 12, 9, 10, 102.
So now I was making $102 for each single individual that acquired the DVD, does that make good sense? ‘Cause one out of 3 bought the set also, fine? So currently I got on Google, I was paying $50 a day in ads, yet I was making, on average, $102 a day.
I placed $50 in, I got $102 back, okay, and all of a abrupt, I started looking, I resembled I am the smartest man active again. Dan henry clickfunnels. I invested $50, I get back $102, and so I was back in business, potato weapon sales were cranking, I was having fun, and afterwards I realized wait a minute, potato guns are good, yet the marketplace’s like this little.
Like what other markets could I do this with? As well as I began thinking, I claimed well, what if I did this in rate reading? I fulfilled a guy who was the world’s fastest reader, Howard Berg, therefore we established a funnel for speed analysis and also it functioned, and we stated, what happens if we did this in the dating market? As well as I located somebody that was a dating expert, we connected it in.
What if we did this with supplements? What if we did? As well as we began doing this, as well as the funnels certainly modify each and every single time, yet the concepts coincide, and I became obsessed, and also over the next 5 or 6 years, I launched over 100 different funnels in 100 different markets and ended up being consumed with it and also it ended up being a lot enjoyable, but this idea of a funnel works in any type of business, and so what I want you guys to comprehend is this is how simple it really is.
It’s not some complex thing. Dan henry clickfunnels. In some cases we get all made complex. It’s really straightforward, so like we buy an ad to sell something. Someone buys that point, then what’s the next sensible point they require? Well, if they got a potato gun, the next point they require is they need a potato gun kit, which becomes my funnel, which’s type of what we take people with.
All right, hope you liked that tutorial regarding exactly how I turned among my leisure activities right into a sales funnel and transformed it into money and also just how you can do it as well. Dan henry clickfunnels. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial along with a whole number of various other truly cool incentives that you are gon na love, as well as in addition to that I desire you to stay tuned ’cause the next video clip is coming up right here in concerning 5 secs.
I’m gon na stroll you men via 7 various sales funnel secrets that’ll help increase the conversions and also how much money you make on every one of your funnels. Dan henry clickfunnels.
Dan Henry Clickfunnels