Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Connect Clickfunnels And Storenvy
Hey everybody, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, and also to do that I intend to reveal you men my really first sales funnel I built as a novice. Connect clickfunnels and storenvy.
As a matter of fact, this is a picture of me right here on the slide. This is me with my cut head making a potato gun. Connect clickfunnels and storenvy. This is the really first, one of the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, but we’re gon na discuss just the basic concepts behind a sales funnel because I believe at first people obtain all complicated, like oh, it’s gon na be truly tough, it’s gon na be hard, yet I desire you to recognize this is truly, truly straightforward.
So right here is an actual potato weapon. I don’t recognize if you can see it on the camera or otherwise, however we’re gon na walk you guys through this. Connect clickfunnels and storenvy. When I first produced this with my pal Nate Plohn, I was going to college at the time, I was attempting to identify like just how do I generate income on the web, and also somebody stated you should sell information products.
I was like, that’s remarkable, but I do not know anything about anything, and after that that weekend break was spring break, and Nate as well as I went and also we made potato guns as well as had a terrific weekend break, and afterwards fast forward to such as the next Monday, I’m back in institution, sitting there kind of like doing the bored college point, and all of a sudden I was like wait a min, I recognize just how to make a potato gun now.
Connect clickfunnels and storenvy. That’s information, can I create a product about that? And so I was flipping out, I went online. At the time, there’s a website you could look to see the number of people were looking for various key words and also there were 18,000 people a month searching for the expression exactly how to make a potato gun or potato weapon plans or spud weapon strategies, as well as no one had a product, as well as I was like light bulb, I’m gon na make a product training that.
So I got Nate, we decreased to Home Depot, we obtained a video camera out, we shot this whole thing, as well as we made our very first, extremely first product, and I put it online and also I didn’t understand exactly how to sell anything so I simply had like a basic website.
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The website resembled hi there, come and also get my point, and then I mosted likely to this thing called Google. Connect clickfunnels and storenvy. You individuals might have heard of it in the past, and also on Google they had these things right here, and also on the side there were these ads, and so I would spend for the Google ad, someone would click the ad, they ‘d come over below, they would certainly see this point, and they would certainly resemble oh my gosh, I need to get this DVD so I can learn how to make a potato gun, as well as some of them would offer me money, as well as originally when we first began selling this, we were selling it for $37 a piece, therefore people would get that, which was my business, and I bear in mind placing the ads up and I was investing about $10 a day.
Let me do the math over right here, so I was investing $10 a day in ads over right here, as well as from that I was averaging concerning one sale a day, all right? Now, as a college child, I’m taking a look at this as well as I stated fine, I give Mr.Google $10 and afterwards he offers me back 37. That means I got $27 to place in my pocket. Next day I gave Mr. Google $10, he gave me back 37, I placed 27 in my pocket, and I kept doing this, as well as I resembled I am the smartest guy alive, and after that something wicked took place.
The guys over at Google chose they intended to make more money, therefore they changed their formulas. I’m not gon na get involved in that, yet they transformed their algorithm, and so no longer was it like I spend $10 and I make 37.
Connect clickfunnels and storenvy. Instead, I started investing $10. Excuse me, like my ad price increased so I started investing $50 a day to make one sale, all right? Now I’m not the sharpest tool in the toolbox, but I provided Google $50 and they offered me back 37, and I was like wait, I lost money, and afterwards I provided 50 and also I lost 37.
That’s three or 4 days, I’m like wait a minute. This video game sucks, I’m losing, therefore I transformed my ads off. I’m like I can not play this video game, and I bear in mind being annoyed, and someday I got a telephone call from my friend, and also my friend had a comparable business to me.
He claimed, hey Russell, I assume I figured it out. I stated, figured what out? Connect clickfunnels and storenvy. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one-time deal.
He said, what I did is that every person that acquired my product, I after that upsold them another thing, and also I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you understand how you go to McDonald’s and also you go through the drive-through and also you’re like, hello, I want to get a Big Mac, and also the man’s like cool, do you want to super dimension it? Do you want french fries and a coke with that said? And also he begins offering you upsells.
I’m like yeah, and he’s like if you consider the mathematics, he’s like, McDonald’s actually sheds money selling a Big Mac but they make all their revenue when someone gets the fries or the Coke.
I resembled, all right. Connect clickfunnels and storenvy. He’s like, right now, you’re losing money selling your potato gun DVD. You just obtained ta sell these people fries as well as a coke and afterwards you’ll be profitable, as well as I resembled, I still don’t fairly get it.
He’s like, if somebody buys this, like what’s the next thing you can do? Connect clickfunnels and storenvy. If you were attempting to serve this person, what’s the next thing you could offer them with? And also I stated well, when somebody purchases the DVD the most bothersome thing is now they need to go to Home Depot as well as they have to purchase the pipelines, and they have to reduce them, and also like all this stuff to make this remarkable weapon, as well as he stated, well suppose as opposed to you telling them to go acquire the stuff, what happens if you upsold them a set that did this whole thing? I have no idea if this is gon na appear on the electronic camera or otherwise yet I thought it looked sort of cool, therefore he said, make an upsell where you sell them the package.
So below is, below is the package, so I did some mathematics and I began calling about and I located these individuals in north Idaho that actually made potato weapon kits, and also I would spend, I would certainly begin selling these for $197, and also now this became my very first funnel ever before.
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Once more, I really did not recognize it was called a funnel at the time, however a person come, they click the ad, they would see my DVD, they would buy my DVD. Connect clickfunnels and storenvy. On the next page, our upsell claims hey, the DVD’s coming, do you want me to deliver the pipes with you as well so it’ll conserve you time? Just $197, people are like that would be great, as well as they would certainly click the button and also they would buy it, fine? Now, what occurred, if you look at the mathematics, was fascinating is that Google didn’t transform their ad costs.
They still were billing me $50 a day, right? To make sure that didn’t change, but I came right here and also I spent $37, so I lost some money, but after that what occurred is that out of 3 people who acquired the DVD would certainly purchase this, right? So allow’s say I obtained a bunch of clicks over right here, boom, and also state there’s three people right here that bought the DVD.
Among these people then would certainly go and also acquire this. Connect clickfunnels and storenvy. For every single DVD I offered, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 equals 12, 9, 10, 102.
So now I was making $102 for each single person that acquired the DVD, does that make sense? ‘Cause one out of 3 acquired the package as well, okay? So now I was on Google, I was paying $50 a day in ads, yet I was making, usually, $102 a day.
I put $50 in, I got $102 back, alright, and all of a sudden, I started looking, I was like I am the smartest male active once again. Connect clickfunnels and storenvy. I invested $50, I return $102, therefore I was back in business, potato weapon sales were cranking, I was enjoying, and then I realized wait a min, potato guns are excellent, but the market’s similar to this little.
Like what various other markets could I do this with? And I began thinking, I claimed well, suppose I did this in rate analysis? I met a guy that was the globe’s fastest viewers, Howard Berg, and so we set up a funnel for rate analysis as well as it functioned, and we claimed, suppose we did this in the dating market? And also I located a person who was a dating expert, we connected it in.
What if we did this with supplements? Suppose we did? And we began doing this, and the funnels clearly modify every single time, but the concepts coincide, as well as I ended up being stressed, and over the next five or six years, I released over 100 various funnels in 100 different markets and came to be consumed with it and also it came to be so much enjoyable, but this idea of a funnel works in any type of business, therefore what I want you people to understand is this is just how easy it actually is.
It’s not some difficult thing. Connect clickfunnels and storenvy. Often we obtain all complicated. It’s extremely simple, so like we get an ad to sell something. Someone acquires that thing, after that what’s the next rational thing they need? Well, if they got a potato gun, the next thing they need is they need a potato gun package, which becomes my funnel, which’s sort of what we take people with.
All right, hope you loved that tutorial about exactly how I turned one of my leisure activities right into a sales funnel and also turned it right into money and also how you can do it as well. Connect clickfunnels and storenvy. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free trial along with a whole number of other actually cool incentives that you are gon na love, and on top of that I want you to stay tuned ’cause the next video clip is showing up here in about 5 seconds.
I’m gon na walk you individuals with 7 different sales funnel secrets that’ll help increase the conversions and just how much money you make on each of your funnels. Connect clickfunnels and storenvy.
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