Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Wp Plugin
Hey everyone, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, as well as to do that I want to reveal you guys my very first sales funnel I built as a beginner. Clickfunnels wp plugin.
In fact, this is a photo of me below on the slide. This is me with my shaved head making a potato weapon. Clickfunnels wp plugin. This is the very first, one of the extremely first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, however we’re gon na discuss simply the basic concepts behind a sales funnel because I think in the beginning people obtain all made complex, like oh, it’s gon na be really hard, it’s gon na be hard, but I want you to comprehend this is really, truly simple.
So here is an actual potato weapon. I don’t know if you can see it on the video camera or otherwise, but we’re gon na stroll you individuals via this. Clickfunnels wp plugin. When I first created this with my friend Nate Plohn, I was most likely to university at the time, I was trying to find out like how do I earn money on the Internet, and someone stated you must sell information products.
I resembled, that’s incredible, however I don’t know anything regarding anything, and afterwards that weekend break was springtime break, and also Nate and I went as well as we made potato weapons as well as had a fantastic weekend break, and after that fast forward to like the next Monday, I’m back in school, sitting there sort of like doing the bored college thing, and all of a sudden I resembled wait a min, I recognize how to make a potato gun currently.
Clickfunnels wp plugin. That’s information, can I create a product concerning that? And so I was going crazy, I went on the internet. At the time, there’s a website you could browse to see the number of people were searching for various keyword phrases and also there were 18,000 people a month searching for the phrase how to make a potato gun or potato gun strategies or potato gun plans, as well as nobody had a product, as well as I was like light bulb, I’m gon na make a product training that.
So I got Nate, we decreased to Home Depot, we obtained a video camera out, we recorded this whole thing, and we made our very first, extremely first product, as well as I place it online and also I really did not recognize exactly how to sell anything so I just had like a basic website.
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The website was like hey, come as well as buy my thing, and afterwards I mosted likely to this point called Google. Clickfunnels wp plugin. You men may have become aware of it in the past, and on Google they had these things right here, as well as on the side there were these ads, therefore I would spend for the Google ad, a person would certainly click the ad, they ‘d come by right here, they would see this thing, as well as they would certainly resemble oh my gosh, I have to get this DVD so I can learn exactly how to make a potato gun, and also a few of them would offer me money, and at first when we first began selling this, we were selling it for $37 a piece, and so people would buy that, and that was my business, and I keep in mind putting the ads up and also I was spending regarding $10 a day.
Let me do the mathematics over here, so I was investing $10 a day in ads over here, and also from that I was averaging about one sale a day, okay? Currently, as a university child, I’m looking at this and also I said fine, I provide Mr.Google $10 and then he provides me back 37. That means I got $27 to put in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I placed 27 in my pocket, as well as I kept doing this, as well as I resembled I am the most intelligent man alive, and then something bad happened.
The individuals over at Google determined they intended to make even more money, therefore they changed their formulas. I’m not gon na get involved in that, but they altered their algorithm, therefore no more was it like I spend $10 and I make 37.
Clickfunnels wp plugin. Rather, I started spending $10. Excuse me, like my ad expense increased so I began investing $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the tool kit, but I provided Google $50 and they offered me back 37, and also I resembled wait, I lost money, and afterwards I provided 50 and I lost 37.
That’s 3 or 4 days, I’m like wait a min. This game draws, I’m losing, and so I transformed my ads off. I’m like I can not play this game, and I keep in mind being irritated, and also one day I got a call from my friend, as well as my friend had a similar business to me.
He stated, hi Russell, I assume I figured it out. I stated, figured what out? Clickfunnels wp plugin. He’s like, I quit, as well as he really did not call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, once offer.
He said, what I did is that each and every single person that purchased my product, I then upsold them another thing, and also I resembled, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and also he’s like, well you recognize exactly how you most likely to McDonald’s as well as you undergo the drive-through and also you’re like, hi there, I want to purchase a Big Mac, as well as the guy’s like cool, do you want to extremely dimension it? Do you want french fries and a coke with that? And he begins offering you upsells.
I’m like yeah, and also he’s like if you take a look at the mathematics, he’s like, McDonald’s really sheds money selling a Big Mac however they make all their profit when a person gets the fries or the Coke.
I resembled, okay. Clickfunnels wp plugin. He’s like, today, you’re losing money selling your potato weapon DVD. You just obtained ta sell these people french fries and a coke and then you’ll be profitable, as well as I resembled, I still do not rather get it.
He’s like, if someone purchases this, like what’s the next point you can do? Clickfunnels wp plugin. If you were attempting to serve he or she, what’s the next thing you could serve them with? And also I stated well, when someone gets the DVD one of the most annoying point is currently they have to go to Home Depot and they need to buy the pipelines, and they need to reduce them, as well as like all this things to make this fantastic gun, and also he said, well what happens if rather than you telling them to go get right stuff, what if you upsold them a kit that did this whole thing? I have no idea if this is gon na appear on the electronic camera or otherwise but I assumed it looked sort of cool, and so he said, make an upsell where you sell them the package.
So below is, right here is the package, so I did some mathematics and also I started calling around as well as I discovered these guys in north Idaho that in fact made potato weapon kits, as well as I would certainly spend, I would certainly begin selling these for $197, as well as now this became my extremely first funnel ever.
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Once more, I really did not know it was called a funnel at the time, but somebody come, they click the ad, they would certainly see my DVD, they would buy my DVD. Clickfunnels wp plugin. On the next page, our upsell claims hey, the DVD’s coming, do you want me to deliver the pipes with you too so it’ll save you some time? Just $197, people resemble that would be wonderful, as well as they ‘d click the switch and also they would certainly buy it, alright? Currently, what took place, if you look at the mathematics, was intriguing is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? To make sure that didn’t alter, but I came here and also I spent $37, so I lost some money, yet after that what occurred is that out of 3 people who bought the DVD would acquire this, right? So let’s state I obtained a lot of clicks over below, boom, as well as claim there’s 3 people right here that bought the DVD.
Among these people then would certainly go and buy this. Clickfunnels wp plugin. For every DVD I marketed, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, 7 plus five amounts to 12, nine, 10, 102.
So currently I was making $102 for every single individual that got the DVD, does that make sense? ‘Cause one out of 3 bought the kit too, all right? So now I was on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I put $50 in, I obtained $102 back, fine, and all of a sudden, I began looking, I was like I am the most intelligent man to life once again. Clickfunnels wp plugin. I invested $50, I return $102, therefore I was back in business, potato weapon sales were cranking, I was having a good time, and then I understood wait a minute, potato guns are great, but the market’s similar to this little.
Like what various other markets could I do this with? And I began assuming, I claimed well, what happens if I did this in speed reading? I satisfied a man that was the world’s fastest reader, Howard Berg, and so we established a funnel for speed analysis as well as it worked, and we said, what happens if we did this in the dating market? And also I located a person who was a dating expert, we plugged it in.
What if we did this with supplements? What happens if we did? And also we began doing this, as well as the funnels obviously fine-tune every single time, yet the concepts coincide, as well as I came to be stressed, and also over the next five or 6 years, I introduced over 100 different funnels in 100 different markets and also became stressed with it and also it came to be so much enjoyable, but this concept of a funnel works in any type of business, therefore what I desire you people to comprehend is this is exactly how straightforward it truly is.
It’s not some complex thing. Clickfunnels wp plugin. Sometimes we get all complicated. It’s very simple, so like we buy an ad to sell something. Someone gets that point, after that what’s the next rational point they require? Well, if they acquired a potato weapon, the next point they require is they require a potato gun set, which becomes my funnel, which’s kind of what we take people through.
All right, wish you liked that tutorial about how I turned among my leisure activities into a sales funnel as well as transformed it into money and also how you can do it too. Clickfunnels wp plugin. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test together with a whole number of various other truly cool perks that you are gon na love, and also on top of that I want you to stay tuned ’cause the next video clip is turning up right here in concerning 5 seconds.
I’m gon na stroll you guys with 7 different sales funnel keys that’ll help increase the conversions and just how much money you make on each of your funnels. Clickfunnels wp plugin.
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