Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels WordPress Api
Hey everybody, this is Russell Brunson, and today we’re discussing sales funnels tutorials for beginners, as well as to do that I intend to reveal you individuals my very first sales funnel I built as a novice. Clickfunnels wordpress api.
In fact, this is a picture of me here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels wordpress api. This is the extremely first, one of the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, but we’re gon na talk about just the basic concepts behind a sales funnel since I believe in the beginning people get all complicated, like oh, it’s gon na be truly difficult, it’s gon na be hard, but I desire you to recognize this is truly, really straightforward.
So here is an real potato gun. I don’t know if you can see it on the cam or otherwise, but we’re gon na stroll you individuals through this. Clickfunnels wordpress api. When I first produced this with my buddy Nate Plohn, I was most likely to university at the time, I was trying to identify like just how do I generate income online, and also someone stated you must sell information products.
I resembled, that’s awesome, however I don’t recognize anything regarding anything, and afterwards that weekend was springtime break, as well as Nate and I went and also we made potato guns and also had a great weekend break, and afterwards fast forward to such as the next Monday, I’m back in school, resting there sort of like doing the bored institution thing, and all of a unexpected I resembled wait a minute, I know exactly how to make a potato gun currently.
Clickfunnels wordpress api. That’s information, can I create a product about that? Therefore I was going nuts, I went online. At the time, there’s a website you could look to see how many people were searching for different keywords and there were 18,000 people a month looking for the expression how to make a potato gun or potato weapon strategies or potato gun strategies, as well as no one had a product, and also I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we dropped to Home Depot, we obtained a camera out, we recorded this whole thing, as well as we made our very first, very first product, and I place it online and also I really did not know just how to sell anything so I just had like a basic website.
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The website resembled hey, come and also get my point, and after that I mosted likely to this point called Google. Clickfunnels wordpress api. You guys might have come across it in the past, and on Google they had these things right here, and also on the side there were these ads, and so I would certainly spend for the Google ad, someone would certainly click the ad, they ‘d come here, they would see this thing, and also they ‘d resemble oh my gosh, I should acquire this DVD so I can learn how to make a potato gun, as well as a few of them would certainly give me money, as well as at first when we first started selling this, we were selling it for $37 a piece, therefore people would purchase that, and that was my business, as well as I remember placing the ads up and also I was investing regarding $10 a day.
Let me do the mathematics over right here, so I was spending $10 a day in ads over right here, and from that I was averaging concerning one sale a day, all right? Now, as a college child, I’m looking at this and also I said alright, I offer Mr.Google $10 and afterwards he provides me back 37. That suggests I obtained $27 to put in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I put 27 in my pocket, and also I maintained doing this, and I resembled I am the most intelligent man active, and after that something wicked occurred.
The people over at Google chose they wanted to make more money, therefore they altered their algorithms. I’m not gon na get into that, yet they changed their formula, and so no more was it like I spend $10 as well as I make 37.
Clickfunnels wordpress api. Rather, I began investing $10. Excuse me, like my ad cost went up so I began investing $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the toolbox, but I provided Google $50 and they offered me back 37, and I resembled wait, I lost money, and afterwards I provided 50 and also I lost 37.
That’s three or 4 days, I’m like wait a min. This game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this video game, and I bear in mind being discouraged, and one day I obtained a call from my friend, and also my friend had a comparable business to me.
He stated, hey Russell, I think I figured it out. I said, figured what out? Clickfunnels wordpress api. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, once deal.
He claimed, what I did is that each and every single individual that bought my product, I then upsold them another thing, and also I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you know exactly how you go to McDonald’s and also you go through the drive-through and you’re like, hey, I intend to order a Big Mac, and the dude’s like cool, do you wish to incredibly size it? Do you want french fries and a coke keeping that? And also he starts offering you upsells.
I’m like yeah, and he’s like if you check out the mathematics, he’s like, McDonald’s in fact sheds money selling a Big Mac yet they make all their revenue when somebody purchases the fries or the Coke.
I was like, okay. Clickfunnels wordpress api. He’s like, today, you’re losing money selling your potato gun DVD. You simply got ta sell these guys fries as well as a coke and after that you’ll be profitable, and also I was like, I still do not rather get it.
He’s like, if a person acquires this, like what’s the next point you can do? Clickfunnels wordpress api. If you were attempting to serve this person, what’s the next point you could offer them with? And I stated well, when a person acquires the DVD the most frustrating thing is now they have to go to Home Depot as well as they have to buy the pipelines, and also they have to reduce them, as well as like all this stuff to make this outstanding weapon, and he said, well what if as opposed to you telling them to go get right stuff, suppose you upsold them a set that did this whole thing? I have no idea if this is gon na show up on the camera or not however I believed it looked kind of cool, and so he claimed, make an upsell where you sell them the kit.
So here is, below is the kit, so I did some math and I began calling around and also I found these individuals in north Idaho that really made potato weapon kits, and I would certainly spend, I would certainly start selling these for $197, as well as now this became my extremely first funnel ever.
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Once more, I really did not know it was called a funnel at the time, however somebody come, they click the ad, they would see my DVD, they would get my DVD. Clickfunnels wordpress api. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipelines with you also so it’ll conserve you some time? Just $197, people resemble that would be great, and they ‘d click the button and they would certainly buy it, all right? Now, what happened, if you check out the math, was interesting is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? So that really did not transform, yet I came right here and I invested $37, so I lost some money, yet then what occurred is that one out of 3 people that got the DVD would certainly purchase this, right? So allow’s claim I obtained a number of clicks over right here, boom, and state there’s 3 people right here that got the DVD.
One of these people then would go and purchase this. Clickfunnels wordpress api. For each DVD I sold, so I made $37, 1/3 of those people acquired this, so I take $197, I separate it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 amounts to 12, nine, 10, 102.
So currently I was making $102 for every single person that got the DVD, does that make sense? ‘Cause one out of three bought the set as well, alright? So currently I got on Google, I was paying $50 a day in ads, yet I was making, usually, $102 a day.
I placed $50 in, I got $102 back, okay, and all of a abrupt, I started looking, I was like I am the smartest man active once more. Clickfunnels wordpress api. I spent $50, I return $102, and so I was back in business, potato weapon sales were cranking, I was having fun, and then I understood wait a minute, potato guns are great, however the marketplace’s similar to this little.
Like what various other markets could I do this with? And also I began assuming, I claimed well, suppose I did this in speed analysis? I satisfied a man who was the world’s fastest viewers, Howard Berg, therefore we set up a funnel for rate reading and it functioned, as well as we stated, what happens if we did this in the dating market? As well as I discovered a person who was a dating expert, we connected it in.
What happens if we did this with supplements? What happens if we did? As well as we started doing this, and also the funnels undoubtedly tweak each and every single time, yet the concepts are the same, as well as I ended up being obsessed, and over the next 5 or 6 years, I launched over 100 various funnels in 100 various markets and also came to be obsessed with it as well as it came to be a lot enjoyable, but this idea of a funnel operate in any kind of business, and so what I desire you men to comprehend is this is how basic it really is.
It’s not some challenging thing. Clickfunnels wordpress api. In some cases we get all complicated. It’s extremely straightforward, so like we purchase an ad to sell something. Somebody buys that thing, after that what’s the next rational thing they need? Well, if they got a potato weapon, the next thing they require is they need a potato weapon kit, which becomes my funnel, and that’s sort of what we take people through.
All right, wish you enjoyed that tutorial regarding exactly how I turned one of my leisure activities right into a sales funnel and also turned it right into money and exactly how you can do it also. Clickfunnels wordpress api. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free test in addition to a entire number of various other really cool bonuses that you are gon na love, and also on top of that I want you to stay tuned ’cause the next video is turning up right here in concerning five seconds.
I’m gon na walk you men via 7 different sales funnel secrets that’ll help increase the conversions and just how much money you make on each of your funnels. Clickfunnels wordpress api.
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