Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels With Thrivecart
Hey everyone, this is Russell Brunson, and also today we’re talking about sales funnels tutorials for beginners, as well as to do that I want to show you people my extremely first sales funnel I built as a novice. Clickfunnels with thrivecart.
As a matter of fact, this is a image of me right here on the slide. This is me with my shaved head making a potato gun. Clickfunnels with thrivecart. This is the very first, among the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, but we’re gon na talk about simply the basic concepts behind a sales funnel because I think at first people get all complicated, like oh, it’s gon na be truly difficult, it’s gon na be hard, however I want you to recognize this is really, really simple.
So right here is an real potato weapon. I don’t understand if you can see it on the video camera or not, however we’re gon na walk you guys through this. Clickfunnels with thrivecart. When I first produced this with my buddy Nate Plohn, I was going to college at the time, I was trying to find out like exactly how do I generate income on the web, and also someone said you must sell information products.
I resembled, that’s awesome, yet I don’t understand anything regarding anything, and after that that weekend was springtime break, as well as Nate as well as I went and also we made potato weapons as well as had a great weekend break, and then fast forward to such as the next Monday, I’m back in college, resting there kind of like doing the bored school point, and all of a abrupt I resembled wait a min, I recognize exactly how to make a potato weapon currently.
Clickfunnels with thrivecart. That’s information, can I create a product regarding that? And so I was freaking out, I browsed the web. At the time, there’s a website you can browse to see how many people were looking for various key words and there were 18,000 people a month looking for the phrase exactly how to make a potato weapon or potato weapon plans or spud weapon strategies, as well as no one had a product, as well as I resembled light bulb, I’m gon na make a product training that.
So I obtained Nate, we dropped to Home Depot, we obtained a camera out, we shot this whole thing, and we made our very first, very first product, as well as I put it online as well as I didn’t recognize just how to sell anything so I simply had like a basic website.
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The website resembled hey, come and purchase my thing, and after that I mosted likely to this thing called Google. Clickfunnels with thrivecart. You individuals may have come across it previously, and on Google they had these points right here, and on the side there were these ads, therefore I would pay for the Google ad, a person would certainly click on the ad, they ‘d come over right here, they would certainly see this point, and also they ‘d be like oh my gosh, I need to acquire this DVD so I can learn exactly how to make a potato gun, as well as some of them would certainly offer me money, as well as initially when we first began selling this, we were selling it for $37 a item, and so people would buy that, which was my business, and I keep in mind putting the ads up and also I was investing about $10 a day.
Let me do the mathematics over right here, so I was spending $10 a day in ads over here, and also from that I was balancing regarding one sale a day, fine? Currently, as a college kid, I’m considering this and I stated okay, I offer Mr.Google $10 and afterwards he gives me back 37. That indicates I obtained $27 to place in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, and also I kept doing this, as well as I was like I am the smartest man active, and then something evil occurred.
The guys over at Google chose they intended to make even more money, therefore they altered their algorithms. I’m not gon na get into that, yet they changed their formula, and so no longer was it like I spend $10 as well as I make 37.
Clickfunnels with thrivecart. Rather, I began spending $10. Excuse me, like my ad cost increased so I began investing $50 a day to make one sale, alright? Now I’m not the sharpest tool in the tool kit, yet I offered Google $50 as well as they offered me back 37, and also I resembled delay, I lost money, and after that I provided 50 as well as I lost 37.
That’s 3 or four days, I’m like wait a min. This video game draws, I’m losing, therefore I turned my ads off. I’m like I can not play this video game, as well as I remember being annoyed, and one day I obtained a call from my friend, and also my friend had a similar business to me.
He claimed, hi Russell, I assume I figured it out. I stated, figured what out? Clickfunnels with thrivecart. He’s like, I stopped, and also he didn’t call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, one time deal.
He stated, what I did is that each and every single individual that got my product, I after that upsold them something else, and also I resembled, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and he’s like, well you know how you most likely to McDonald’s as well as you go through the drive-through as well as you’re like, hey, I wish to get a Big Mac, as well as the man’s like cool, do you wish to extremely dimension it? Do you desire french fries and a coke keeping that? And also he begins using you upsells.
I’m like yeah, as well as he’s like if you consider the mathematics, he’s like, McDonald’s actually sheds money selling a Big Mac yet they make all their earnings when somebody purchases the fries or the Coke.
I resembled, alright. Clickfunnels with thrivecart. He’s like, today, you’re losing money selling your potato gun DVD. You simply obtained ta sell these people fries as well as a coke and afterwards you’ll be profitable, and also I resembled, I still don’t fairly get it.
He’s like, if a person purchases this, like what’s the next thing you can do? Clickfunnels with thrivecart. If you were trying to offer this person, what’s the next thing you could serve them with? As well as I claimed well, when someone purchases the DVD the most frustrating thing is currently they have to go to Home Depot as well as they need to get the pipelines, and they need to cut them, and also like all this things to make this amazing gun, and he claimed, well suppose instead of you telling them to go acquire right stuff, what if you upsold them a kit that did this whole thing? I have no concept if this is gon na appear on the cam or otherwise however I thought it looked sort of cool, and so he said, make an upsell where you sell them the kit.
So below is, below is the package, so I did some math as well as I started calling around and I discovered these guys in north Idaho who really made potato gun kits, and also I would spend, I would begin selling these for $197, and currently this became my very first funnel ever.
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Again, I really did not know it was called a funnel at the time, however somebody come, they click the ad, they would certainly see my DVD, they would buy my DVD. Clickfunnels with thrivecart. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipelines with you as well so it’ll save you a long time? Simply $197, people are like that would certainly be superb, and they would certainly click the switch and they would certainly buy it, fine? Now, what occurred, if you consider the mathematics, was interesting is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? To make sure that really did not alter, yet I came below as well as I spent $37, so I lost some money, however after that what happened is that one out of three people that purchased the DVD would purchase this, right? So allow’s claim I obtained a lot of clicks over below, boom, as well as state there’s three people right here that bought the DVD.
Among these people then would certainly go and also acquire this. Clickfunnels with thrivecart. For every DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I split it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 amounts to 12, 9, 10, 102.
So now I was making $102 for every single single person that bought the DVD, does that make good sense? ‘Cause one out of three bought the package also, fine? So now I was on Google, I was paying $50 a day in ads, yet I was making, typically, $102 a day.
I put $50 in, I got $102 back, all right, and all of a unexpected, I began looking, I was like I am the smartest guy alive once more. Clickfunnels with thrivecart. I spent $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was having a good time, and then I realized wait a minute, potato guns are excellent, however the market’s like this little.
Like what various other markets could I do this with? And I started thinking, I said well, what if I did this in rate analysis? I satisfied a man that was the globe’s fastest viewers, Howard Berg, therefore we set up a funnel for rate reading and also it functioned, and we said, what if we did this in the dating market? As well as I found someone who was a dating expert, we connected it in.
Suppose we did this with supplements? What happens if we did? And we began doing this, as well as the funnels clearly modify every single time, but the concepts are the same, and also I came to be obsessed, as well as over the next five or six years, I released over 100 various funnels in 100 various markets as well as came to be stressed with it and it became a lot fun, but this principle of a funnel works in any kind of business, and so what I desire you men to recognize is this is how easy it actually is.
It’s not some challenging thing. Clickfunnels with thrivecart. Often we obtain all made complex. It’s very straightforward, so like we purchase an ad to sell something. Someone buys that thing, after that what’s the next logical thing they require? Well, if they got a potato gun, the next point they require is they need a potato weapon package, which becomes my funnel, which’s sort of what we take people with.
All right, wish you loved that tutorial about how I transformed one of my pastimes right into a sales funnel as well as transformed it right into money as well as how you can do it too. Clickfunnels with thrivecart. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free trial in addition to a whole number of other actually cool bonus offers that you are gon na love, and also on top of that I desire you to remain tuned ’cause the next video is turning up below in about 5 seconds.
I’m gon na stroll you men via 7 different sales funnel keys that’ll help increase the conversions and how much money you make on every one of your funnels. Clickfunnels with thrivecart.
Clickfunnels With Thrivecart