Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Voluum
Hey everybody, this is Russell Brunson, and today we’re discussing sales funnels tutorials for beginners, and also to do that I wish to reveal you people my very first sales funnel I built as a newbie. Clickfunnels voluum.
Actually, this is a picture of me right here on the slide. This is me with my cut head making a potato gun. Clickfunnels voluum. This is the very first, among the very first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, however we’re gon na discuss simply the basic concepts behind a sales funnel since I assume initially people obtain all made complex, like oh, it’s gon na be truly hard, it’s gon na be hard, but I desire you to comprehend this is actually, really basic.
So here is an actual potato gun. I do not understand if you can see it on the video camera or not, however we’re gon na stroll you men via this. Clickfunnels voluum. When I first produced this with my pal Nate Plohn, I was most likely to college at the time, I was trying to figure out like how do I generate income online, as well as a person claimed you need to sell information products.
I was like, that’s outstanding, but I don’t recognize anything about anything, and then that weekend was springtime break, as well as Nate and I went and also we made potato weapons as well as had a excellent weekend break, and afterwards fast forward to such as the next Monday, I’m back in college, sitting there type of like doing the bored school point, and all of a abrupt I was like wait a minute, I understand exactly how to make a potato weapon currently.
Clickfunnels voluum. That’s information, can I create a product about that? And so I was going crazy, I browsed the web. At the time, there’s a website you can search to see how many people were looking for various keyword phrases and also there were 18,000 people a month looking for the expression just how to make a potato gun or potato gun plans or potato weapon plans, as well as nobody had a product, and also I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we decreased to Home Depot, we got a camera out, we recorded this whole thing, and we made our very first, extremely first product, and I put it online and I really did not understand exactly how to sell anything so I just had like a basic website.
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The website was like hi there, come and acquire my thing, and then I mosted likely to this thing called Google. Clickfunnels voluum. You people might have become aware of it previously, and also on Google they had these things right here, and also on the side there were these ads, therefore I would certainly pay for the Google ad, somebody would certainly click on the ad, they would certainly come over below, they would see this point, and also they would certainly resemble oh my gosh, I have to acquire this DVD so I can learn how to make a potato weapon, as well as several of them would certainly provide me money, and originally when we first began selling this, we were selling it for $37 a piece, therefore people would certainly purchase that, and that was my business, as well as I bear in mind placing the ads up and I was spending regarding $10 a day.
Let me do the math over below, so I was investing $10 a day in ads over right here, and also from that I was balancing regarding one sale a day, all right? Currently, as a university kid, I’m checking out this as well as I stated fine, I give Mr.Google $10 and then he gives me back 37. That means I obtained $27 to place in my pocket. Next day I gave Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and also I kept doing this, as well as I was like I am the smartest guy alive, and then something evil took place.
The individuals over at Google decided they wished to make more money, therefore they altered their formulas. I’m not gon na enter that, yet they transformed their algorithm, therefore no longer was it like I spend $10 and I make 37.
Clickfunnels voluum. Rather, I started spending $10. Excuse me, like my ad cost rose so I started spending $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the tool kit, but I offered Google $50 and also they provided me back 37, and I resembled wait, I lost money, and afterwards I provided 50 and also I lost 37.
That’s three or four days, I’m like wait a min. This video game sucks, I’m losing, therefore I turned my ads off. I’m like I can not play this video game, and also I keep in mind being discouraged, as well as someday I got a call from my friend, as well as my friend had a similar business to me.
He stated, hey Russell, I believe I figured it out. I stated, figured what out? Clickfunnels voluum. He’s like, I stopped, as well as he really did not call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, one time deal.
He said, what I did is that each and every single person who bought my product, I after that upsold them another thing, as well as I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and also he’s like, well you understand just how you go to McDonald’s as well as you undergo the drive-through and you’re like, hi, I intend to order a Big Mac, and the guy’s like cool, do you intend to incredibly dimension it? Do you desire french fries and also a coke with that said? And also he begins using you upsells.
I’m like yeah, and he’s like if you take a look at the mathematics, he’s like, McDonald’s in fact loses money selling a Big Mac yet they make all their earnings when somebody buys the french fries or the Coke.
I resembled, okay. Clickfunnels voluum. He’s like, right now, you’re losing money selling your potato gun DVD. You simply got ta sell these men french fries and a coke and then you’ll be profitable, and also I was like, I still don’t quite get it.
He’s like, if a person buys this, like what’s the next point you can do? Clickfunnels voluum. If you were trying to offer this person, what’s the next thing you could offer them with? And I claimed well, when a person gets the DVD one of the most bothersome thing is currently they need to go to Home Depot and also they need to purchase the pipes, and also they need to reduce them, and also like all this things to make this incredible weapon, as well as he claimed, well what if rather than you telling them to go acquire the stuff, what happens if you upsold them a kit that did this whole thing? I have no idea if this is gon na show up on the video camera or otherwise but I thought it looked sort of cool, therefore he said, make an upsell where you sell them the set.
So below is, below is the set, so I did some mathematics as well as I began calling around and also I located these people in north Idaho that in fact made potato weapon sets, as well as I would spend, I would begin selling these for $197, and currently this became my very first funnel ever.
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Once again, I really did not recognize it was called a funnel at the time, yet a person come, they click on the ad, they would certainly see my DVD, they would get my DVD. Clickfunnels voluum. On the next page, our upsell says hey, the DVD’s coming, do you desire me to deliver the pipelines with you as well so it’ll save you time? Just $197, people are like that would be amazing, and they ‘d click the switch as well as they would buy it, fine? Now, what happened, if you look at the mathematics, was interesting is that Google didn’t transform their ad costs.
They still were billing me $50 a day, right? So that really did not change, but I came below and I spent $37, so I lost some money, yet then what happened is that a person out of 3 people who got the DVD would certainly acquire this, right? So allow’s say I obtained a bunch of clicks over here, boom, and say there’s three people right here that purchased the DVD.
Among these people after that would go as well as purchase this. Clickfunnels voluum. For every DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I separate it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, 7 plus 5 amounts to 12, 9, 10, 102.
So currently I was making $102 for each single individual that got the DVD, does that make sense? ‘Cause one out of 3 purchased the kit as well, okay? So currently I was on Google, I was paying $50 a day in ads, but I was making, usually, $102 a day.
I put $50 in, I got $102 back, all right, and all of a abrupt, I began looking, I resembled I am the most intelligent guy alive once more. Clickfunnels voluum. I invested $50, I come back $102, and so I was back in business, potato weapon sales were cranking, I was having fun, and then I recognized wait a minute, potato weapons are great, however the marketplace’s similar to this little.
Like what various other markets could I do this with? As well as I started thinking, I said well, suppose I did this in rate reading? I satisfied a individual who was the world’s fastest visitor, Howard Berg, and so we set up a funnel for rate analysis as well as it functioned, and we claimed, what if we did this in the dating market? And I discovered a person that was a dating expert, we connected it in.
Suppose we did this with supplements? What if we did? And we began doing this, as well as the funnels undoubtedly tweak each and every single time, yet the concepts are the same, and I became consumed, and also over the next five or 6 years, I released over 100 different funnels in 100 various markets and ended up being obsessed with it and also it came to be so much enjoyable, but this concept of a funnel works in any kind of business, therefore what I want you men to comprehend is this is how easy it truly is.
It’s not some difficult point. Clickfunnels voluum. Often we get all made complex. It’s really straightforward, so like we get an ad to sell something. Someone purchases that point, after that what’s the next logical point they require? Well, if they acquired a potato weapon, the next point they require is they require a potato weapon set, which becomes my funnel, which’s type of what we take people via.
All right, wish you liked that tutorial regarding just how I transformed one of my leisure activities into a sales funnel and also turned it into money and also just how you can do it too. Clickfunnels voluum. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free test together with a whole number of various other actually cool perks that you are gon na love, as well as on top of that I desire you to remain tuned ’cause the next video clip is coming up right here in regarding 5 seconds.
I’m gon na stroll you individuals with 7 different sales funnel secrets that’ll help increase the conversions as well as how much money you make on each of your funnels. Clickfunnels voluum.